and that pic of hilary isn’t so bad – what i wonder is why you look like fred savage???

Did better than me though, according to closest male & female matches, it seems as if I look like the love child of David Boreanaz and Wis?awa Szymborska. Go figure.

As to Social Media Optimisation being nothing more that an avenue for Link Baiting… that may be true in the vast majority of the current implementations, but that doesn’t mean that the potential isn’t there. Just because the vast majority of Digg users might not be the target of your particular B2B audience does not mean that there isn’t a social network out there that could be tapped (or created, for that matter) effectively.

I’m not sure how you’d use it for B2B – a good question though.

Maybe if you could present a case for enhancing the end user demand indirectly – like if you raise awareness of the fact that ford engines are actually also in renaud cars, maybe more people will want a renaud which pushes up demand for ford and renaud… so you’d say you can influence end user indirectly.

But how you’d track it, or how you’d justify the time spent… not a clue… but not impossible either I’d presume.

Hope this makes snese – it seems to, to me ;o)

Anyway, I agree with what you are saying. Smart move on their part I think. I believe they recruited a small army of “seeders” and it went from there.