The Times article on eBays “boycott” of Google

I was reading an article in this Saturdays The Times with the headline “Google Power ‘less than thought’ as eBay start boycott’.

The article starts of with “There was encouraging news for the growing army of Google haters yesterday when a leading internet advertising researcher suggested that the search engine stranglehold on online promotions was looser than he had expected”

It goes on to explain how eBay sales did not have any significant drop in traffic after drastically removal of sponsored listings ads by eBay, and that 25% of eBay users comes through after searching for eBay and clicking through from Organic listing. Then they go onto concluding that “The data suggest that Google may be less powerful than people thought…” Eh? Are they on crack? I mean they don’t even seem to understand the basics of the search engines, before publishing such a GRAND conclusion. What a load of bullocks!

It doesn’t suggest Google isn’t powerful, it just means that Google have done a very clever move by getting rid of a stupid amount of ridiculous eBay PPC ads, that if anything lowers the searchers user experience by bidding for any old word from the dictionary. Like “Buy Lisa Ditlefsen on eBay”, errm what are they pimps now? Ok maybe not that bad, but I’m sure you know where I’m coming from.

eBay cutting down on Google PPC advertising certainly doesn’t make Google any less powerful, it might have lost them some money, but it certainly doesn’t mean they have lost their place as the biggest and most used search engine.

Later the article gets lost in numbers comparing Google and eBay in terms of revenue, helelooo!! I just don’t get the point? eBay is not a search engine, comparing them just seems a bit irrelevant.

What the article does do is make me realise how little the offline media knows about search, I would even go as far as to say how little they understand of the online world. The whole article is so anti Google and so pro eBay in could pass as eBay propaganda.

Rant over. Now if you have any insight into this so called “boycott” of Google by eBay, please leave a comment. We would love to hear your view on the matter.

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3 Responses to “The Times article on eBays “boycott” of Google”

  1. Julie Joyce says:

    I will not miss the ebay ads. I doubt many others will either. Everyone always likes to say that Google isn’t as powerful as we think…like you said, most of it’s pure bollocks.

  2. bernard says:

    Although Google is back at showing ebay PPC ads, I have a good feeling that ebay is happier about Auctionads than it worries about google ads… Auctionads being a PPA system which actually is doing quite well.

    The clickrate with the above system is 5 times as high as Google adsense but for a fraction of the Google cost.

    Keep that in mind as I feel they will have something to say in this debate…

  3. I agree with you, Lisa. The eBay ads were pretty ridiculous, so it doesn’t surprise me that cutting down on them didn’t negatively affect their traffic stream. They should have provided a case study of a company whose PPC ads are relevant and compelling. :P

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