Comments on: Keyword Research – It’s About ‘Them’ Not ‘You’ http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html The SEO Blog with attitude Sat, 11 Oct 2008 23:26:46 +0000 http://wordpress.org/?v=2.6.2 By: Rebecca Kelley http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-134 Rebecca Kelley Sat, 14 Jul 2007 04:21:47 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-134 Judith, I love how you stressed that keyword research is aimed towards what the user is likely to search for and not necessarily what the client thinks the site should rank for. It's easy to overlook this, but first and foremost you need to think of your user's experience. Judith, I love how you stressed that keyword research is aimed towards what the user is likely to search for and not necessarily what the client thinks the site should rank for. It’s easy to overlook this, but first and foremost you need to think of your user’s experience.

]]> By: David LaFerney http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-74 David LaFerney Wed, 20 Jun 2007 12:47:50 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-74 Anita, That's a great answer. So, if your goal is to invest in authority over the long term then you should go for the gold, and make the long tail second priority? That actually makes all kinds of sense. Thanks. Anita,
That’s a great answer. So, if your goal is to invest in authority over the long term then you should go for the gold, and make the long tail second priority? That actually makes all kinds of sense. Thanks.

]]> By: Judith Lewis http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-72 Judith Lewis Wed, 20 Jun 2007 09:19:30 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-72 Sverre - Yep. Well, as you know, I don't know how to do my job. I have no passion and so will never amount to anything. :p Nice to see you here! Sverre - Yep. Well, as you know, I don’t know how to do my job. I have no passion and so will never amount to anything.

:p

Nice to see you here!

]]> By: Judith Lewis http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-71 Judith Lewis Wed, 20 Jun 2007 09:07:45 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-71 Julie - I do often see this on other websites including a popular one based around digital and new meda bits. I don't quite understand the mindset but some companies seem to think that users will search for them using jargon used only internally. *shakes head* I've found in this case the keyword tools help because they offer numbers against each search term and so you can make a better business case when you have numbers. I ignore them and look at relativeplacement but others like numbers. Maybe they taste good with chocolate sauce... who knows *smiles* Julie - I do often see this on other websites including a popular one based around digital and new meda bits. I don’t quite understand the mindset but some companies seem to think that users will search for them using jargon used only internally.
*shakes head*

I’ve found in this case the keyword tools help because they offer numbers against each search term and so you can make a better business case when you have numbers. I ignore them and look at relativeplacement but others like numbers.

Maybe they taste good with chocolate sauce… who knows *smiles*

]]> By: Anita Chaperon http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-70 Anita Chaperon Wed, 20 Jun 2007 07:41:44 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-70 David, it depends on what your goal is really. For e.g. if you're doing SEO for a long-term site you'd want to go for all phrases - and over time you'll rank for all of them(long time sometimes). If you're building a quick one just for a promo, then the high traffic phrases will be too competitive for you to rank for in the shorter term. Then you need to consider what domain your placing new pages on... For PPC also depends. If you're doing a fast promo, you might want to just bid on high volume kwds but rank lower not #1(CPC would be high). If you're doing a long term brand awareness campaign your goals would be totally different too. Sorry - there's no short answer to this really - it just depends. David, it depends on what your goal is really. For e.g. if you’re doing SEO for a long-term site you’d want to go for all phrases - and over time you’ll rank for all of them(long time sometimes). If you’re building a quick one just for a promo, then the high traffic phrases will be too competitive for you to rank for in the shorter term. Then you need to consider what domain your placing new pages on…

For PPC also depends. If you’re doing a fast promo, you might want to just bid on high volume kwds but rank lower not #1(CPC would be high).

If you’re doing a long term brand awareness campaign your goals would be totally different too.

Sorry - there’s no short answer to this really - it just depends.

]]> By: David LaFerney http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-69 David LaFerney Tue, 19 Jun 2007 21:06:04 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-69 A couple of years ago I paid a fair sum for Professional SEO. They were able to get me top ranking for several valuable terms like "left handed green widgets with blue stripes"... Anyway, I digress. How do you decide between targeting the high traffic/high competition/high reward terms and the lower hanging fruit? A couple of years ago I paid a fair sum for Professional SEO. They were able to get me top ranking for several valuable terms like “left handed green widgets with blue stripes”… Anyway, I digress. How do you decide between targeting the high traffic/high competition/high reward terms and the lower hanging fruit?

]]> By: Anita Chaperon http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-68 Anita Chaperon Tue, 19 Jun 2007 18:05:20 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-68 It never seizes to amaze me that people don't get it... If you are trying to get someone's attention you have to do things that make THEM look not you. We should definitely explore this topic further. How about we start a list of cool ways to discover new keywords? It never seizes to amaze me that people don’t get it…
If you are trying to get someone’s attention you have to do things that make THEM look not you.

We should definitely explore this topic further.

How about we start a list of cool ways to discover new keywords?

]]> By: Sverre http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-66 Sverre Tue, 19 Jun 2007 16:36:38 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-66 Good stuff Judith. But I'm sure Gary the Groper would insist you're dead wrong ;-) Dverre Good stuff Judith. But I’m sure Gary the Groper would insist you’re dead wrong ;-)

Dverre

]]> By: Julie Joyce http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-65 Julie Joyce Tue, 19 Jun 2007 16:21:59 +0000 http://www.seo-chicks.com/112/keyword-research-%e2%80%93-it%e2%80%99s-about-%e2%80%98them%e2%80%99-not-%e2%80%98you%e2%80%99.html#comment-65 Nice post, and glad to have you on board Judith. You're right when you say it's about them, not you. Many clients want to tell you what keywords to use, but this is all based on their interior marketing knowledge, and it's rarely in concert with what searchers use. This is a topic that needs to be further examined so we can all find some better ways to convince clients of this. Nice post, and glad to have you on board Judith. You’re right when you say it’s about them, not you. Many clients want to tell you what keywords to use, but this is all based on their interior marketing knowledge, and it’s rarely in concert with what searchers use. This is a topic that needs to be further examined so we can all find some better ways to convince clients of this.

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