Perusing webmaster tools, as I am wont to do of a lunch hour, I noticed that del.icio.us seems to be giving us some links love. Now, as loved as the B2B marketing, advertising and design site I work for is, it does not tend to attract del.icio.us bookmarks. Imagine my joy on finding out that while they may not pass on much juice, there is love flowing from that piece of the Yahoo! pie.
While the thoughts started spinning through my mind about using all those del.icio.us accounts I had for some good (because I forgot my passwords… errrr… ya…), I had to step back and think for a moment – surely Google won’t be passing along much juice from this link…?
Whether Google passes juice on or not, as I’ve said in other* articles*, link building is about traffic, not rankings. This method of linking also highlights title tags and how important they are. While the title bar cannot display the heart icon I see in one users bookmarks, on her page that link stands out among all others.
Back in the day, it was just title tags and a URL in your search results. As a search marketer you had to capture your audience in that small amount of text. Those are good times to keep in mind when optimising now – think of del.icio.us and how you only have the title to hook and reel someone in.
How is del.icio.us working for you?
* – While these articles do require you to log on, the registration is free.
del.icio.us brings no traffic whatsoever for us. I guess that you really need some tech site in order to get some love from there, for other sites it is just not really worth it I fear…
Possibly but the site is a news site (subscription based) with a jobs section. It was the jobs section getting the link love.
del.icio.us has had no effect at all for me or anyone I know who’s tried ‘using’ it – maybe there’s a knack to it that I haven’t discovered yet!
I use Del.icio.us for every site, landing, and Blog post. I will tell you this, I am getting my link love..especially for the blog. I am also seeing Google traffic from people’s bookmarks on the 2cnd page results. The Blogs out perform the web sites in Del.icio.us, I suspect the Blog’s content is just easier to “catch” users. They visit and get hung up in categories, and links, and menu options…reel them in!
Peace
Baby
The links are good, but best of all, they are ones that bring traffic – once highlighted as you mentioned! Do you think this works for featured directory listings too?
Anything that drives traffic is good. I’m reaklly a great advocate for sometimes (often) ignoring Google rankings when linkbuilding and just doing it for traffic alone.
Featured directory listings – depends. Are your atrget audience reading these directories and using them to find things relevant to them? If so then yes, that’ll bring the love in. If not, then really you need to focus on traffic.
I’m a big traffic fan. Anything that drives traffic drives me. But that’s just my focus – not everyone has that focus.