Comments on: Twitter Is Not a Social Media Strategy

By: Charleen Larson

Charleen Larson — Wed, 24 Aug 2011 20:12:39 +0000

I largely kept away from social media until I found a strategy that works for a lazy sod like me. Not for me the 20 drip-fed tweets per day. No begging for Facebook Likes. Those require too much effort and doesn’t work, anyway.

No, what I did was decide I would profile people in my niche who do have active social media lives. I would write articles so scintillating they’d want to share them with everyone. And in promoting my profile of them, they’re promoting me, too.

There’s more than one way to market. Bwah-hah-hah!

By: Adrien (BigFoot Web Labs)

Adrien (BigFoot Web Labs) — Fri, 25 Mar 2011 06:47:48 +0000

Being that this article is over a year old and that tech cycles move at ultra fast rates, i find that this subject still rings true in todays market. SEO & social network marketing has started to become keywords that are now in the early phase of jumping the shark. More and more sales companies (especially in the last year) have latched on to selling & packaging SEO manuals and how-to workbooks that are just regurgitating the same information that was all over web years ago. Have you ever listened to a sales person trying to sell a SEO package and not understanding what it truly is??? all they ever mention is “first page of…”, “Twitter..” , “Facebook..” do these people even understand your niche or your product? not likely.

Remember that SEO is FREE! But it takes time, it takes dedication, and it takes a bit of determination. Use the guides on how to lay a proper ground work and then just follow through. If you are too lazy to keep up with your marketing, then you might just be too lazy to be running the marketing for your company.

Adrien
BigFoot Web Labs

By: John Pietro (Montreal SEO)

John Pietro (Montreal SEO) — Fri, 07 Jan 2011 12:03:06 +0000

I believe that Twitter is a good advertising tool to promote your business but the more important factor for success is your website. If you have a good number of followers but a site that does not convert followers to clients than you should consider a website overhaul.

John
SEO Expert and Marketing Strategist

By: you do not need a social media policy. | nerd alert!

you do not need a social media policy. | nerd alert! — Thu, 30 Dec 2010 16:24:37 +0000

[...] far as marketing is concerned, we know that social media is not a strategy (in and of itself); just jumping on Twitter won’t do anything for your brand unless [...]

By: Andy Nathan

Andy Nathan — Tue, 27 Jul 2010 01:13:05 +0000

Great blog post! I agree that slapping up a Twitter account does not mean that you have created a social media strategy. Instead you need to actually craft a strategy that will provide additional quality traffic to your website.

By: Clare Brace

Clare Brace — Tue, 22 Jun 2010 12:26:35 +0000

Is it fair to say that Twitter is just a PR platform? Or is that simply what social media is? And that’s the case, then target audience really should be taken into consideration more otherwise it has little benefit?

I welcome everyone’s thoughts.

By: Iris

Iris — Fri, 21 May 2010 08:20:24 +0000

I never knew Twitter had so much potential for marketers. Thanks for the read.

By: multimediadiva

multimediadiva — Tue, 06 Apr 2010 17:24:33 +0000

I agree…I concur….all the above. As a Visibility Social Multimedia Strategist I am a avid believer in what I consider Inclusive Strategy by incorporating offline and online media techniques and using visibility such as web development,video,images,music and content to work with other, as harmony to a song. Creating multimedia and content is the branding that ties it all together.

By: Sarah Carling

Sarah Carling — Thu, 01 Apr 2010 03:55:38 +0000

@Readerx Firstly, congratulations on realising that this was obvious, that places you far beyond the understanding of many clients, and many social media experts too.

Do you think I should have put everything about developing a social media strategy into this post? That attitude is exactly why I wrote the post in the first place. I can’t tell you how to develop a social media strategy in a post, hell I probably couldn’t tell you everything you would need to know in a dozen posts. What you are asking is no different from someone saying “tell me how to design a website in a blog post” or “tell me how to cook in a blog post” few things in life are so simple, and trying to boil them down into a single formula is when things start to go wrong.

I can tell you the methodology I use for clients though, I look at the objective, budget and resource of said client, I look at the demographic they are looking to talk to, and the conversation they want to have, and I build upwards from there. There is no more methodology than that because each campaign will vary to such a degree, that what comes after that could be anything from start training call centre staff to start planning a new website build.

By: ReaderX

ReaderX — Tue, 30 Mar 2010 17:41:57 +0000

Great, you’ve told us the obvious: ignorantly clinging to a buzzword does not a plan make. With that out of the way, what process do you follow to develop a social media strategy? At the moment, this post reads like the social media guru tweets about “SEO needs links to rank” and other hyperbole not backed by first-hand research. In short, I’d like to hear details from you on the methodology you invoke for yourselves/clients.