Comments on: SES London: PANEL – Meaningful SEO Metrics

By: Search Engine Optimisation Strategies From SES London |

Search Engine Optimisation Strategies From SES London | — Mon, 01 Mar 2010 10:51:20 +0000

[...] http://www.seo-chicks.com/1532/ses-london-panel-meaningful-seo-metrics.html [...]

By: Nichola Stott

Nichola Stott — Thu, 25 Feb 2010 09:57:47 +0000

Hi Carol,

Christoph wasn’t speaking formally in this session. Jon (moderating) simply pointed the audience to Christoph as we went off topic from performance related metrics to measuring and quantifying links.

I did recently liveblog the London Affiliate Conference “Golden Links” panel, on which Christoph sat; so you may find this post more relevant to your requirements.

http://www.themediaflow.com/2010/01/london-affiliate-conference-golden-links-panel/

Nichola

By: Carol

Carol — Tue, 23 Feb 2010 11:19:32 +0000

I’m very interested on how you think Cemper did? Was he convincing, did he say anything that would be new to you?

I really have to get into the next SES.

By: Nichola Stott

Nichola Stott — Fri, 19 Feb 2010 16:51:35 +0000

@Miles – thanks so much for contributing some great points about learnings and analysis using the bounce metric.

I work predominately with transactional clients so this is also a great tip for me too.

By: Miles Bennett

Miles Bennett — Fri, 19 Feb 2010 16:03:07 +0000

Nichola thanks for the post about our presentation. Just to respond to Gerry’s post. If you have a content rich site (rather than a transactional site) then you could have a report which does multi-tiered reports. In the realms of newspapers you could have a bounce rate with the added measure of time on site. By segmenting the bounce rate across articles and article genres you’ll be able to understand which pages have a higher propensity to increase engagement.

In the realms of testing I would recommend having ‘related articles’ in a more prominant position.

All the best

Miles

By: SES London: the ultimate list of blogs about it » malcolm coles

SES London: the ultimate list of blogs about it » malcolm coles — Wed, 17 Feb 2010 21:44:21 +0000

[...] SEO Chicks: "There’s a final question about measuring Personalised Search, which in summary, is currently impossible." [...]

By: Nichola Stott

Nichola Stott — Wed, 17 Feb 2010 15:06:59 +0000

I’m halfway with you Gerry, in that yes – I agree that when expectations have been met wholly; one can also expect a high bounce-rate (as when expectations have not been met at all).

My slight difference is that I would focus on the business model for your site when considering bounce as a performance factor and when setting what is (for our site) a great or poor bounce-rate.

As an example, affiliate and arbitrage model websites may experience a bounce rate of 75% of higher and the higher the better.

By: Gerry White

Gerry White — Wed, 17 Feb 2010 09:50:58 +0000

I have to disagree (even though I think that Brian is one of the best in terms of analytics, certainly writing about them) this bounce rate traffic light model is wrong – working on a large number of content sites, typical reason for bounce – expectations HAVE been met, they are satisfied so they go on – you should provide EVERY opportunity to allow users to keep engaged, or re-engage with the content, but don’t stress about a high bounce rate for a good content page. Unless it is either your homepage, or a product page… then you have problems. Ask yourself, where would you go next if you came in on that key phrase, then found that page… If your query is satisfied then it may be that your “happy” visitor will have a positive experience and will hopefully return…