Comments on: SESLondon Day 2 KEYNOTE: Bryan Eisenberg – 21 Secrets of Top Converting Websites

By: Eric Fettman

Eric Fettman — Fri, 19 Nov 2010 14:20:42 +0000

Nichola, thanks for the great summary!

As an addendum, I happened to meet Bryan two years ago in an airport (Toronto, I believe) and exchanged a couple of e-mails with him afterwards – great guy.

By: Nichola Stott

Nichola Stott — Fri, 19 Feb 2010 16:42:05 +0000

Segmentation was a strong theme that came through in a lot of the analytics presentations also.

I guess it makes sense to segment data types, if we’re segmenting personality types. I guess it makes sense to segment data types for a whole load of reasons.

If you’re interested in the analytical and more data driven elements of SEO you might be interested in a video interview I did with Tami Dalley of Acronym Media and one of the panellists on the Deep Dive session.http://www.seo-chicks.com/1534/ses-london-search-analytics-deep-dive.html

I should be posting the video on here very soon

By: Meri Garcia

Meri Garcia — Fri, 19 Feb 2010 12:18:53 +0000

One of the best things I remember from this session is the importance Bryan gave on consumer behaviour-or what he refered to as segmenting according to personality types when creating the layout and content of a webpage.

I never thought the layout of a page would make an impact on the way consumers retrieve information but I guess it makes absolut sense.

Thanks for the coverage!

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