Comments on: Paid Link Noi$e

By: anuj

anuj — Fri, 01 Jul 2011 11:56:31 +0000

so can we say that link noise is the link farming..ofcourse link farming is not a good link building strategy..though good informative article added some good knowledge..thanks!

cheers!

By: Dan

Dan — Sun, 08 May 2011 22:19:56 +0000

I understand purchasing links is bad but you can do it and stay 99% underneath Google’s radar. Firstly find the site and page you require a link from, secondly develop content related to that page, thirdly contact the site buy an anchor link to your content page. The trick here is to make it appear that the site has been mentioned naturally with a contextual link to a related content page. But the reason I don’t ever do it is because the site owner might be rat! You never know…

By: SEO Cape Town

SEO Cape Town — Wed, 19 Jan 2011 17:15:40 +0000

I too think getting different anchor text also qualifies as natural looking to Google. I have to agree after reading your article that noise links can indeed help with giving a more natural look.

Also I too don’t see anything wrong with purchasing links. I think the only people who would actually report paid links to Google would be the owner of a website who may be a bit “green with envy” toward his/her competitor.

By: Vocab homestead

Vocab homestead — Mon, 04 Oct 2010 22:59:27 +0000

But still way to have payed links if you can get free once this is the idea of the Internet it’s free I like the post writing more post is very Helpful but still work on the idea of free rather than paying for stuff

Thank lot of luck

By: Sal Surra

Sal Surra — Wed, 04 Aug 2010 18:22:50 +0000

Buying links sucks! Google has created this beast by putting so much weight on back-links, and yet they police it like it’s some sort of a holy grail that they must protect. If Google is so concerned with paid links and people manipulating their search with paid links, why don’t they devalue it some in their algo and let users control more of what comes up. If they put more weight on CTR, Bounces, Time on Site, and other user generated factors, it would no longer be the world of the haves and the have-nots, but rather the Internet that people intend it to be and not what the link builders can buy and SEOs can game the system. Go Bing!

By: Tina

Tina — Thu, 08 Jul 2010 19:28:55 +0000

I’ve seen sites who have done specific keyword rich anchor text link building drop in serps and the only way to bring them out, was to get “noisy” links.

By: Jacob Maslow

Jacob Maslow — Mon, 31 May 2010 04:04:40 +0000

You write about SEO and presumably, a good proportion of those linking to you have some familiarity with SEO.

Typical organic link profile probably has even more link noise. Good Anchor text, a nice proportion of high PR sites linking to you all look suspicious.

High PR sites don’t link out much. If you suddenly got a bunch of those it would look suspicious.

By: A Samuel

A Samuel — Wed, 05 May 2010 14:17:02 +0000

Julie,

The more weird and wonderful backlinks in your profile the more natural. However this is not so necessary when your site becomes a super site, as pure volume of links will negate the need for the stupid links etc…

By: Link Building this Month (04.2010) | Wiep.net

Link Building this Month (04.2010) | Wiep.net — Tue, 04 May 2010 09:06:15 +0000

[...] Paid link noi$e – Julie Joyce [...]

By: Julie Joyce

Julie Joyce — Mon, 03 May 2010 00:42:52 +0000

Hi Donna!
“Bad” is subjective. Purchasing links is against Google’s guidelines, period. Therefore, if you do decide to buy links, you have to be OK with the risk. A decent link builder will do everything possible to minimize risk but still, if you aren’t comfortable with realizing that your site could get thrown out of the index, you shouldn’t be buying links.

I think that no truly competitive industry can do all that well in the Google search results without buying links right now, and that’s not something I say just because I run an agency where we do buy links. That’s because most people in competitive industries ARE buying links and it’s hard to compete if you don’t do it. However, if you’re working in something other than gambling, etc. you really need to be careful.

I think I’ve strayed far from your question…if a company is selling you a link, that’s a link purchase, period. If they’re selling to you, I imagine it’s because they are either getting free links and making you pay for them, or because they’re buying them themselves. Either way, unless you’ve agreed to take on the risk, it’s a bad idea. I really, really hope that no one is trying to sell you links without admitting the risk.

The PR increments that you ask about are what we call Google Toolbar PageRank. Most people don’t trust this metric to mean all that much, but it’s embedded in some people’s minds as being a good measure of a site’s importance. Theoretically, a link from a PR 6 page is better than a link from a PR 1 page. However, that’s not always true, as maybe the PR 1 page has the potential to bring you more relevant traffic.