Comments on: Analytic SEO

By: Kimber Cook

Kimber Cook — Fri, 31 Aug 2007 18:22:45 +0000

i really enjoyed this post, lisa. i thought all seo involved analytics. but i like the that there’s a term for it now. hopefully it’ll catch on. that’ll confuse the friends and family even more. like explaining seo wasn’t hard enough.

By: seoz87

seoz87 — Fri, 31 Aug 2007 12:29:11 +0000

well Its pretty basic. If you define SEO than it comes to…

“A Process to rank your site high in search engine to get more visitors and sales.”

And Without Analytics, SEO is not possible. Its other thing that SEO Companies are not giving that data to their client.

By: Lisa Ditlefsen

Lisa Ditlefsen — Thu, 31 May 2007 20:31:17 +0000

Hey Bill =)
Thanks for leaving a comment, it’s really great to get comments on the first proper blogpost. It really gives us encouragment that we are heading the right way…sweet!

Good point about the keyword cannabalization, and yes if it is a “brand” it’s necessary to repeat through title tags etc But I do think it makes sense to target different keywords for different pages, unless it’s necessary for the content to repeat keywords (as in for example the product name). And the example you gave is a great example where it’s difficult to avoid keyword cannibalization.

Cheers Bill!

By: bill

bill — Thu, 31 May 2007 20:07:30 +0000

Congratulations on a new blog. Looking forward to some attitude with my SEO reading.

I second completely the use of analytics with SEO. Funny, I used the phrase “successful SEO” in a response to a blog comment about half an hour ago, talking about understanding the tasks that a visitor sets out to accomplish on a Web site, and how SEO fits into that process.

“Keyword cannibalization” isn’t necessarily a bad thing, if you understand what you are doing. See:

http://www.searchengineblog.com/columns/three_page_optimisation.htm

Is it a dated approach? Maybe, but maybe not. Imagine having three different pages for the same product - one page that is wordy and descriptive, one that is less wordy, and uses different and perhaps more technical jargon - perhaps a “product specifications” page, and then a third that focuses upon showing images of the product from a few different angles, perhaps even with video, and text descriptions of what one is seeing in the images.

I’d have no problem with attempting to optimize each of those pages for the same term - likely the product name in many instances. I’m actually not even too concerned with which page of the three that a search engine would show a searcher - all of the pages have value, and there should be ready links to each from the other.

(And I’d happily use analytics to measure which of them was indeed the most successful at conversions, and try to improve upon the less successful ones.)

By: Lisa Ditlefsen

Lisa Ditlefsen — Thu, 31 May 2007 19:58:43 +0000

thanks pratt =) Great to have your support! And thanks for leaving a comment. If this was SEOmoz I would give you double moz points =)

By: pratt

pratt — Thu, 31 May 2007 16:50:36 +0000

I completely agree with you, Lisa. I don’t see how any SEO can run a successful campaign without studying their analytics. What good is all of the traffic to your website if no one takes action?

I think we can also argue that every site has a conversion goal: place an order, call a phone number (that hopefully is unique to their website so they can tell it came from there), fill out a form, sign up for a newsletter, or maybe even just page views.

This new blog is off to a great start! I’m lovin’ it.