Comments on: How to Screw Up Your Social Media Strategy

By: Ian Wortley - SEO Consultant

Ian Wortley - SEO Consultant — Fri, 26 Nov 2010 19:19:48 +0000

ps. I got a 500 error page after posting my comment!

By: Ian Wortley - SEO Consultant

Ian Wortley - SEO Consultant — Fri, 26 Nov 2010 19:18:51 +0000

I could play devils advocate and say that all press is good press.
The truth is though that there are limits!

I tend to meet two main types of clients. The type like you mentioned who are “on social media”, but with no real plan or reason – some of which are putting considerable resources and time into their efforts.

The second type are the ones that refuse to get involved with “that nonsense” because they see no relevance to it / are technophobic / don’t think it is any good for their business.

The third type are the ones that have set objectives.

Guess which ones get something out of social media?

“To plan without action is futile. To take action without planning is fatal!” – no idea who said it –

Enjoying your blog.

Ian Wortley – SEO Consultant

By: Link Post #2 « Joni Halabi :: Blog

Link Post #2 « Joni Halabi :: Blog — Mon, 18 Oct 2010 17:40:12 +0000

[...] How to screw up your SEO strategy. http://www.seo-chicks.com/1901/how-to-screw-up-your-social-media-strategy.html [...]

By: Rob Bromilow

Rob Bromilow — Tue, 12 Oct 2010 16:11:57 +0000

I think employing people to do a good job and reading up on social media yourself is a good idea before embarking on a social media campaign. Blogs like this one can only help people on their way.

By: charliesaidthat

charliesaidthat — Tue, 12 Oct 2010 11:48:54 +0000

Yes, please. More planning. Less jumping in head first because everyone else is doing it.

Fed up trying to clear up the ROI discussion with people that hadn’t had any other objectives than to ‘be there’.