Comments on: Social Media is a Brand Killer

By: Custom Logo Design

Custom Logo Design — Fri, 10 Dec 2010 05:21:26 +0000

These survey results are astonishing,how there can be such a controversy in marketer and costumer perceptions.Do marketers not study or provided with the study of costumer trends and analysis of their buying behavior?

By: Judith Dudley

Judith Dudley — Wed, 08 Dec 2010 20:20:03 +0000

I believe Erik Qualman said this, “The ROI of Social Media is Your Business Will Still Exist in 5 years” Awesome!

I’m a huge believer in Social Media. However, sometimes Brands just ruin it for themselves with their poor customer service, tech support, or product – even with a huge Social Media strategy! I recently tweeted a comment to @dellcares about their twitter name being a joke.

Thanks Judith for a great blog

By: Gene Wicker Jr

Gene Wicker Jr — Mon, 22 Nov 2010 02:17:50 +0000

“Marketing departments need to take a look at this report and decide if they can afford to continue to ignore social media and the internet as a significant marketing channel.”

No kidding.

Great article Judith.

By: Juan

Juan — Tue, 16 Nov 2010 21:33:07 +0000

I agree, Social media is becoming more and more vital for brand reputation

By: Vee Sweeney

Vee Sweeney — Sat, 13 Nov 2010 18:55:50 +0000

I think what happens is that companies either do not use social media in the right way or they still fail to engage the customer. Having a presence is social media is great, but if customer complaints are not addressed or consumer needs are not taken into account, the consumer feels like it is just another instance of the company not listening to them. As for engaging the customer, I see many company social media sites where they frankly state information or post links. This is not an effective way to engage the customer. As for social media hurting and not helping a business, this can happen when the company puts all of their efforts to social media and doesn’t concentrate their efforts on any other area of marketing or customer service.

By: Nick Stamoulis

Nick Stamoulis — Wed, 10 Nov 2010 15:07:38 +0000

I don’t think that social media is necessarily a brand killer, I do believe it is a vital piece in the marketing puzzle for many brands, and if done right, can really boost a brand. The majority of people now turn to social media for brand advice, and knowledge, so why not take advantage. As long as the message being put out there is a consistent one company wide, I don’t think Social Media will negatively affect one’s brand.

By: 40deuce

40deuce — Tue, 09 Nov 2010 20:48:31 +0000

I wouldn’t necessarily say that social media is a brand killer.
I agree, as a consumer and a social media communication professional that the consumer market is definitely moving towards wanting to be more “social” with companies and brands, but would a company not being in social media stop me from buying their products? Probably not.
Social media is one of the first places I turn to when faced with a product decision, but in truth, I’d rather hear what my peers think of a brand more than hearing from that actual brand.
Yes, social media has turned me on to some new brands, but it’s never turned me away from a brand whether they are participating or not.
That’s just me though.

Cheers,
Sheldon, community manager for Sysomos

By: Andy @ FirstFound

Andy @ FirstFound — Tue, 09 Nov 2010 15:21:57 +0000

Agreed – social media is becoming more and more vital for brand reputation managment.

By: Randy Pickard

Randy Pickard — Tue, 09 Nov 2010 12:11:12 +0000

Those are some eye opening statistics. Thank you for summarizing. Social media is a terrific marketing tool for companies and brands that have a emotional relationship with their customers. However, it is not appropriate for all commercial enterprises. I have no real interest in “friending” or getting tweets from my insurance company, although I certainly read the e-mails they deliver to me.

By: SERPD

SERPD — Tue, 09 Nov 2010 10:33:38 +0000

Social Media is a Brand Killer | SEO Chicks…

So, despite everything you’ve read over the past two years, it looks like Social Media could be BAD for brands? Is that really the case?…