Comments on: Bucephalus Bouncing Ball Rates

By: Laura Design

Laura Design — Tue, 07 Apr 2009 07:58:15 +0000

The Google analytic’s bounce rate tool is extremely beneficial to any website. It tracks and monitors how many users click onto your website and also calculates various data such as bounce rate, duration of time spent on site, and so on. I have used this tool is in the past and I can agree that is will help you determine whether or not your site is working correctly. If you should experience a high bounce rate, then this is a good indicator that it’s time to modify your website.

By: Julie Joyce

Julie Joyce — Thu, 20 Sep 2007 13:32:46 +0000

Good point Anita…time spent is actually a really good blog metric.

By: Anita Chaperon

Anita Chaperon — Thu, 20 Sep 2007 09:16:07 +0000

When I first started blogging and tracking my traffic, the bounce rate was a very interesting measure to monitor but also a very worrying one since it was not a low %-age… ever…

After thinking about it, I came to the same conclusion as Avanish and Julie – it isn’t as indicative on a blog type site.

The most logical way for me to use that statistic is by combine-analisys with the ave. time spent on a blog, and also how long my latest few post were. I.e. if I wrote a 1000 post and the average time is under a minute – then there’s nothing to be happy about )

That’s my 2c worth (Euro cents that is now ;o).

By: Julie Joyce

Julie Joyce — Wed, 19 Sep 2007 12:25:58 +0000

First off, Avinash: I am so honored that you commented, and I appreciate you pointing us to further information. I am going to update my post with your other ones as well.

Thanks Judith–it’s fascinating when you start digging into a certain metric and really thinking about how to interpret it!

By: Judith Lewis

Judith Lewis — Wed, 19 Sep 2007 10:28:51 +0000

Excellent post Julie and one I’m passing around the company (to those who don’t use HBX).

Also very cool that you got Avinash to contribute as well!

Fantastic!

By: Avinash Kaushik

Avinash Kaushik — Tue, 18 Sep 2007 17:14:44 +0000

Julie: Both Bounce Rate and Average Time on Site are metrics that don't indicate much in terms of success for a blog. For the simple reason that you have outlined (you can consume all you want in a blog and never leave a page). I recommend a different approach to measuring success of a blog, here is a post outlining those metrics: Tips For Measuring Success Of Your Blog But bounce rate is a great metric if you are running a "business" website of any sort. Here is post with my top five tips on how you can use bounce rate to your advantage: Standard Metrics Revisited: #3: Bounce Rate Thanks, Avinash.