Comments on: Bucephalus Bouncing Ball Rates

By: Julie Joyce

Julie Joyce — Thu, 20 Sep 2007 13:32:46 +0000

Good point Anita…time spent is actually a really good blog metric.

By: Anita Chaperon

Anita Chaperon — Thu, 20 Sep 2007 09:16:07 +0000

When I first started blogging and tracking my traffic, the bounce rate was a very interesting measure to monitor but also a very worrying one since it was not a low %-age… ever…

After thinking about it, I came to the same conclusion as Avanish and Julie - it isn’t as indicative on a blog type site.

The most logical way for me to use that statistic is by combine-analisys with the ave. time spent on a blog, and also how long my latest few post were. I.e. if I wrote a 1000 post and the average time is under a minute - then there’s nothing to be happy about :o)

That’s my 2c worth (Euro cents that is now ;o).

By: Julie Joyce

Julie Joyce — Wed, 19 Sep 2007 12:25:58 +0000

First off, Avinash: I am so honored that you commented, and I appreciate you pointing us to further information. I am going to update my post with your other ones as well.

Thanks Judith–it’s fascinating when you start digging into a certain metric and really thinking about how to interpret it!

By: Judith Lewis

Judith Lewis — Wed, 19 Sep 2007 10:28:51 +0000

Excellent post Julie and one I’m passing around the company (to those who don’t use HBX).

Also very cool that you got Avinash to contribute as well!

Fantastic!

By: Avinash Kaushik

Avinash Kaushik — Tue, 18 Sep 2007 17:14:44 +0000

Julie:

Both Bounce Rate and Average Time on Site are metrics that don’t indicate much in terms of success for a blog. For the simple reason that you have outlined (you can consume all you want in a blog and never leave a page).

I recommend a different approach to measuring success of a blog, here is a post outlining those metrics:

Tips For Measuring Success Of Your Blog

But bounce rate is a great metric if you are running a “business” website of any sort. Here is post with my top five tips on how you can use bounce rate to your advantage:

Standard Metrics Revisited: #3: Bounce Rate

Thanks,

Avinash.