Comments on: SEO is like buying a house whilst PPC is like renting, or is it?

By: Kjartan Bj�rkvold

Kjartan Bj�rkvold — Wed, 09 Jan 2008 14:41:51 +0000

Of course I read SEO Chicks! Nice to see some females making a mark in this industry, and nothing better than a fellow Norwegian. I’ll keep checking for new updates, keep up the good work!

I think one of the main challenges ahead is to find out how we can utilize the synergies between PPC and SEO even better. The two are so closely related, I think it is time to look at this much more as a whole than two separate issues.

By: Lisa Ditlefsen

Lisa Ditlefsen — Wed, 09 Jan 2008 14:09:35 +0000

Hei hei Kjartan, A fellow Viking reading SEO Chicks. I like it =)

That is a very good point Kjartan, targeting keywords you are not dominating in the organic listings in your PPC campaign is a smart thing to do.

It would be interesting to find out actually whether people would be more likely to press the paid or the organic listing if you were represented in both?

Thanks for the comments

By: Kjartan Bj�rkvold

Kjartan Bj�rkvold — Wed, 09 Jan 2008 08:23:15 +0000

Great article, I definetely agree with your findings. Still, there are lots of other reasons why PPC and SEO complement each other.

One issue you didn’t mention, is the benefit of dominating the SERPs with many individual hits. Through good SEO you may get from two to six of your pages in the organic SERPs. Why not add another hit for your site through the paid ads? This increases the potential for receiving the user’s click as you simply take up more space.

Research from Enquiro also shows that having a good presence in both the paid and the organic parts of the SERP has a real branding effect as well, more so than just one or the other.

By: Sourav

Sourav — Tue, 25 Dec 2007 14:08:04 +0000

I am 100% percent with you…SEO will always be the key factor in the long run

By: Late Wednesday Night Speed Linking 10/24

Late Wednesday Night Speed Linking 10/24 — Thu, 25 Oct 2007 00:50:31 +0000

[...] That’s why I really like this article by Lisa Ditlefsen, where she shares with us 4 reasons to do Pay-Per-Click and SEO at the same time. [...]

By: links for 2007-10-23 | Ge Xiaofei

links for 2007-10-23 | Ge Xiaofei — Tue, 23 Oct 2007 09:00:55 +0000

[...] SEO Chicks |The SEO Blog with attitude SEO is like buying a house whilst PPC is like renting, or is it? (tags: seo) [...]

By: Lisa Ditlefsen

Lisa Ditlefsen — Mon, 22 Oct 2007 17:32:48 +0000

I honestly didn’t know that, and here was me thinking I came up with something original, darn! Oh well I suppose it’s just means me and Richard must think alike =)

By: mercurythread

mercurythread — Mon, 22 Oct 2007 17:22:14 +0000

Richard Kelly at Dog Digital been saying that SEO is like buying house as his line for ages. Glad to see its getting used all over the place. Now he’ll have to get his thinking hat on and try and come up with another analogy that he thinks is unique to him

By: Monday Morning: these are the joys that never end | Mr Happy

Monday Morning: these are the joys that never end | Mr Happy — Mon, 22 Oct 2007 16:12:43 +0000

[...] SEo Chicks using Richard Kellys Analogy for SEO and PPC – am sure he’ll be well chuffed [...]

By: jpoyer

jpoyer — Mon, 22 Oct 2007 03:31:32 +0000

I agree with you — for long term investment. … to further extend this metaphor, I think SEO is like building a house. You may have to live in your renter or your on-site trailer and it may take more time than you planned, but if you build, and you do it right, you will have a solid home that is exactly what you want, down to the color of the knobs on your bathroom cabinets. Quite a nice feeling to be “the first owner” as well. … Doesn’t mean you don’t need the landscaping, the fence, the fertilizer and winterizer for your grass, but all those things are secondary to the structure that sits on your property (PPC), but all add value to your home and it’s potential resale value if that is where you are headed.

BTW, don’t feel too bad about no owning at 29. I got my first new construction at 33 – and it was totally worth the wait!

Just my 2 cents, jpoyer.wordpress.com.