OK, I pondered on whether or not to post about this, but then the naughty side of me decided that this type of creativity should at least be mentioned – if not showcased…
This morning when I opened my Inbox, I was greeted with one of the most poetic spam Subject lines I have ever come across:
Aaah – they almost managed to make is sound romantic. I know, I know, some of you may be cringing right now, but you have to admit that this is creative at least.
As a marketer, I am constantly noticing things that stand out – ‘purple cows’ – in the words of one of my favorite marketers – Seth Godin.
So here I am presenting to you a lesson in how to make your message stand out of the crowd – ‘purple cow’… hmmm.