Comments on: Surprise! Or Not! Competitive Industries

By: Tammi

Tammi — Wed, 24 Apr 2013 01:54:17 +0000

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By: What Factors Make a Competitive SEO Space? | Software for SEO link building, social media marketing and public relations | BuzzStream

Tue, 09 Oct 2012 10:13:28 +0000

[...] Joyce wrote an interesting post on this topic over on SEOChicks, where everything from law to finance to HIPAA compliant hosting to local lead generation are [...]

By: Aussiewebmaster

Aussiewebmaster — Thu, 20 Sep 2012 13:56:19 +0000

Halloween costumes is huge and unfortunately Google is doing a shitty job cleaning up the serps there – I have seen so many dynamic generated results from search pages with no results for those terms it is ridiculous – so Todd send them to me am becoming an expert!!

Also selling education is now highly competitive though not for SEO classes – Marketing Profs own the space!

Lawyrs and doctors are because they are location specific, as is real estate etc.

It would be easier to name non competitive areas these days really.

By: Troy Redington

Troy Redington — Wed, 19 Sep 2012 18:57:43 +0000

I’ve dealt with 3 or 4 attorneys and all were no-shows after the proposals. I live in a part of the midwest where EVERY potential client wants something for nothing. Every other potential client will say, “I guess I could just google it and do it myself” or “my neighbor’s kid is a tech wiz, it’ll probably only take him 20 minutes”

By: Julie Joyce

Julie Joyce — Wed, 19 Sep 2012 18:56:49 +0000

Mold! Always believe in your soul..you’ve got the power to know you’re ind…oh never mind. Actually that’s good to know as I think we own a really nice mold domain.

By: Meg Geddes

Meg Geddes — Wed, 19 Sep 2012 18:28:13 +0000

Mold.

Seriously. Mold. You would not BELIEVE what goes on there.

By: Alan Bleiweiss

Alan Bleiweiss — Wed, 19 Sep 2012 18:20:53 +0000

Matthew – Recipes? yeah? Where the heck is the profit in a recipe’s site? Pillsbury Dough Boy ads? who knew?!!! I love this industry. I learn so many fascinating things…

And Julie – my client wasn’t the only non-stingy firm. Each meso case can net millions for the law firm. that’s the key. But yeah, most law firms that don’t specialize like that really aren’t that interested in spending big bucks on SEO. That’s true.

And that reminded me of the MARKETING COMPANY that ignored ALL our SEO recommendations and didn’t want to pay for ANY of our services after the initial audit. Because they were stuck in 20th century mentality. Which a lot of marketing companies are.

By: Julie Joyce

Julie Joyce — Wed, 19 Sep 2012 18:14:32 +0000

Recipes!!

And Alan I love it that you managed to find the only non-stingy lawyer out there. I know that mesothelioma has to be majorly competitive…I think that’s the fun of a lot of this though. It’s not all that gratifying to have it easy all the time.

Thanks for the comments guys!

By: Matthew Brown

Matthew Brown — Wed, 19 Sep 2012 18:12:04 +0000

Porn, Pills, Casinos and….recipes? Yep, the recipes vertical is crazy competitive. Big publications go all out on the link building and social media push, and every onsite tactic is in play. Now it’s an all out war of who can use schema/microformat markup on every ingredient under the sun.

I like to take a break from recipes with some relaxing pharma SEO.

By: Alan Bleiweiss

Alan Bleiweiss — Wed, 19 Sep 2012 18:10:46 +0000

In my experience, any industry that attracts lead generation can be a big challenge and the bigger the payoff (as in lawsuits for example), the more likely lead gen will pollute most of the channels so it takes more effort to evaluate what the real opportunities are and what the fake, lead-gen created stuff is.

I did work for a law firm in the mesothelioma arena for a few years and even though we were highly successful, it took hours upon hours of weeding out fake sites that were really just fronts for lead gen, or fake lead gen sites that were ultimately discovered to just be fronts for individual law firms.

The pay on that client work was amazing though, unlike your experience of stingy lawyers. Their SEO budget was around $150k a year with another couple hundred thousand a year for PPC on top of that.