Comments on: Earning Links in “Boring” Sectors

By: Marc

Marc — Fri, 15 Mar 2013 07:45:09 +0000

Brilliant article, really got me thinking about some new things for clients + some great advice learnt from Claire/WavesPR!

By: Ralph du Plessis

Ralph du Plessis — Fri, 01 Feb 2013 15:20:23 +0000

Take it to the human conclusion, brilliant! We’ve got a client in the used cooking oil collection business who we are trying to work on ideas for. So good examples in here, Nicola, thanks!

By: Jackie Hole

Jackie Hole — Thu, 31 Jan 2013 22:59:35 +0000

Holy Moly that is one cracker of a post! AND I only ever use Little Greene Paint as my posh sister got me into it a few years back – Nicely done Nichola!

By: Mick Cropper

Mick Cropper — Thu, 31 Jan 2013 17:14:42 +0000

Really great post and spot on with thinking a little more creatively about how to promote the brand. In some industries building links is extremely easy, whereas other industries the traditional link building approach turns more into a PR/marketing type of role where things need to be thought through in greater detail.

Nice idea about thinking about the final destination of the ‘boring’ product to see if there is a story behind that.

If anyone needs any other ideas of crazy niche industries, the BBC’s Have I Got News For You program points some of these crazy magazines out on a weekly basis

Michael