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	<title>Comments on: What Will We Do When Searchers Get Smarter?</title>
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	<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html</link>
	<description>The SEO Blog with attitude</description>
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		<title>By: Rob Woods</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3799</link>
		<dc:creator>Rob Woods</dc:creator>
		<pubDate>Fri, 11 Jan 2008 16:12:08 +0000</pubDate>
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		<content:encoded><![CDATA[<p>Hey, great information. I’m adding this link to our team reading list.</p>
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		<title>By: Julie Joyce</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3651</link>
		<dc:creator>Julie Joyce</dc:creator>
		<pubDate>Tue, 08 Jan 2008 12:50:53 +0000</pubDate>
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		<description>Matt...excellent point you raise there sir. I have the view that my responsibility lies in doing whatever I have authority to do, and advising on everything else that could potentially help or hurt.</description>
		<content:encoded><![CDATA[<p>Matt&#8230;excellent point you raise there sir. I have the view that my responsibility lies in doing whatever I have authority to do, and advising on everything else that could potentially help or hurt.</p>
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		<title>By: Judith 'deCabbit' Lewis</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3645</link>
		<dc:creator>Judith 'deCabbit' Lewis</dc:creator>
		<pubDate>Tue, 08 Jan 2008 11:20:46 +0000</pubDate>
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		<description>I agree with Matt - especially if you don&#039;t have the experience.

As an in-house, I do have to take responsibility for other peoples copy and conversions on the site and usability simply because sometimes I&#039;m the only one thinking about it.  Sometimes :D

But I enjoy doing it and love my job so... :)  Shhhh.... don&#039;t tell!</description>
		<content:encoded><![CDATA[<p>I agree with Matt &#8211; especially if you don&#8217;t have the experience.</p>
<p>As an in-house, I do have to take responsibility for other peoples copy and conversions on the site and usability simply because sometimes I&#8217;m the only one thinking about it.  Sometimes <img src='http://www.seo-chicks.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>But I enjoy doing it and love my job so&#8230; <img src='http://www.seo-chicks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   Shhhh&#8230;. don&#8217;t tell!</p>
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		<title>By: Matt Davies</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3640</link>
		<dc:creator>Matt Davies</dc:creator>
		<pubDate>Tue, 08 Jan 2008 08:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3640</guid>
		<description>&quot;At that point in my career, I had the belief that my job was to get the ranking, and the client was the one responsible for getting the conversion. I certainly do not think that way today, but this was years ago when I was young and needed the money.&quot;

That&#039;s an interesting point... where does your responsibility as an SEO stop and responsibility for issues such as usability and more traditional marketing methods (ensuring quality copy, for example) begin? I will personally do my best to advise a client on changes that they can make that *in my experience* could increase conversion, but I&#039;d never take full responsibility for it because it&#039;s not my field of expertise. How far would you go in taking responsibilty for this?</description>
		<content:encoded><![CDATA[<p>&#8220;At that point in my career, I had the belief that my job was to get the ranking, and the client was the one responsible for getting the conversion. I certainly do not think that way today, but this was years ago when I was young and needed the money.&#8221;</p>
<p>That&#8217;s an interesting point&#8230; where does your responsibility as an SEO stop and responsibility for issues such as usability and more traditional marketing methods (ensuring quality copy, for example) begin? I will personally do my best to advise a client on changes that they can make that *in my experience* could increase conversion, but I&#8217;d never take full responsibility for it because it&#8217;s not my field of expertise. How far would you go in taking responsibilty for this?</p>
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