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	<title>Comments on: What Will We Do When Searchers Get Smarter?</title>
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	<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html</link>
	<description>The SEO Blog with attitude</description>
	<pubDate>Sat, 30 Aug 2008 08:12:43 +0000</pubDate>
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		<title>By: Rob Woods</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3799</link>
		<dc:creator>Rob Woods</dc:creator>
		<pubDate>Fri, 11 Jan 2008 16:12:08 +0000</pubDate>
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		<description>Hey, great information. I’m adding this link to our team reading list.</description>
		<content:encoded><![CDATA[<p>Hey, great information. I’m adding this link to our team reading list.</p>
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		<title>By: Julie Joyce</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3651</link>
		<dc:creator>Julie Joyce</dc:creator>
		<pubDate>Tue, 08 Jan 2008 12:50:53 +0000</pubDate>
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		<description>Matt...excellent point you raise there sir. I have the view that my responsibility lies in doing whatever I have authority to do, and advising on everything else that could potentially help or hurt.</description>
		<content:encoded><![CDATA[<p>Matt&#8230;excellent point you raise there sir. I have the view that my responsibility lies in doing whatever I have authority to do, and advising on everything else that could potentially help or hurt.</p>
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		<title>By: Judith 'deCabbit' Lewis</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3645</link>
		<dc:creator>Judith 'deCabbit' Lewis</dc:creator>
		<pubDate>Tue, 08 Jan 2008 11:20:46 +0000</pubDate>
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		<description>I agree with Matt - especially if you don't have the experience.

As an in-house, I do have to take responsibility for other peoples copy and conversions on the site and usability simply because sometimes I'm the only one thinking about it.  Sometimes :D

But I enjoy doing it and love my job so... :)  Shhhh.... don't tell!</description>
		<content:encoded><![CDATA[<p>I agree with Matt - especially if you don&#8217;t have the experience.</p>
<p>As an in-house, I do have to take responsibility for other peoples copy and conversions on the site and usability simply because sometimes I&#8217;m the only one thinking about it.  Sometimes <img src='http://www.seo-chicks.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' /> </p>
<p>But I enjoy doing it and love my job so&#8230; <img src='http://www.seo-chicks.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Shhhh&#8230;. don&#8217;t tell!</p>
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		<title>By: Matt Davies</title>
		<link>http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3640</link>
		<dc:creator>Matt Davies</dc:creator>
		<pubDate>Tue, 08 Jan 2008 08:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/373/what-will-we-do-when-searchers-get-smarter.html#comment-3640</guid>
		<description>"At that point in my career, I had the belief that my job was to get the ranking, and the client was the one responsible for getting the conversion. I certainly do not think that way today, but this was years ago when I was young and needed the money."

That's an interesting point... where does your responsibility as an SEO stop and responsibility for issues such as usability and more traditional marketing methods (ensuring quality copy, for example) begin? I will personally do my best to advise a client on changes that they can make that *in my experience* could increase conversion, but I'd never take full responsibility for it because it's not my field of expertise. How far would you go in taking responsibilty for this?</description>
		<content:encoded><![CDATA[<p>&#8220;At that point in my career, I had the belief that my job was to get the ranking, and the client was the one responsible for getting the conversion. I certainly do not think that way today, but this was years ago when I was young and needed the money.&#8221;</p>
<p>That&#8217;s an interesting point&#8230; where does your responsibility as an SEO stop and responsibility for issues such as usability and more traditional marketing methods (ensuring quality copy, for example) begin? I will personally do my best to advise a client on changes that they can make that *in my experience* could increase conversion, but I&#8217;d never take full responsibility for it because it&#8217;s not my field of expertise. How far would you go in taking responsibilty for this?</p>
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