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	<title>Comments on: When My Google AdWords Ad Went *POOF*!</title>
	<atom:link href="http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html</link>
	<description>The SEO Blog with attitude</description>
	<pubDate>Thu, 28 Aug 2008 08:51:35 +0000</pubDate>
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		<item>
		<title>By: sem4u</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3787</link>
		<dc:creator>sem4u</dc:creator>
		<pubDate>Fri, 11 Jan 2008 09:59:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3787</guid>
		<description>I have loads of display URLs that don't actually exist and are just shorterned versions of the actual long URL

e.g. example.com/satnav

Never had a problem with them. I once saw someone using a phone number after the / in the display URL and this was OK with Google.</description>
		<content:encoded><![CDATA[<p>I have loads of display URLs that don&#8217;t actually exist and are just shorterned versions of the actual long URL</p>
<p>e.g. example.com/satnav</p>
<p>Never had a problem with them. I once saw someone using a phone number after the / in the display URL and this was OK with Google.</p>
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		<title>By: Judith 'deCabbit' Lewis</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3786</link>
		<dc:creator>Judith 'deCabbit' Lewis</dc:creator>
		<pubDate>Fri, 11 Jan 2008 09:44:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3786</guid>
		<description>I know - the error I got in my account was that it was disapproved because the display URL violated the guidelines.  I didn't screenshot it though.

I just tried to make it break again by switching it back and... it didn't trip the same filter.  Could be because I used the AdWords editor.

I'll keep testing!</description>
		<content:encoded><![CDATA[<p>I know - the error I got in my account was that it was disapproved because the display URL violated the guidelines.  I didn&#8217;t screenshot it though.</p>
<p>I just tried to make it break again by switching it back and&#8230; it didn&#8217;t trip the same filter.  Could be because I used the AdWords editor.</p>
<p>I&#8217;ll keep testing!</p>
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	<item>
		<title>By: Lisa Ditlefsen</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3784</link>
		<dc:creator>Lisa Ditlefsen</dc:creator>
		<pubDate>Fri, 11 Jan 2008 07:28:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3784</guid>
		<description>that is so odd! I have been using non excistent URLs for my display URL for donkeys years. And my lovely Google AdWords Optimised rep Mark always does as well (hmm although I love the Irish accent so much I dont actually listen to what he is saying..) But I see no reason why they should suddenly should have changed the? I would call your rep!</description>
		<content:encoded><![CDATA[<p>that is so odd! I have been using non excistent URLs for my display URL for donkeys years. And my lovely Google AdWords Optimised rep Mark always does as well (hmm although I love the Irish accent so much I dont actually listen to what he is saying..) But I see no reason why they should suddenly should have changed the? I would call your rep!</p>
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		<title>By: Julie Joyce</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3774</link>
		<dc:creator>Julie Joyce</dc:creator>
		<pubDate>Thu, 10 Jan 2008 23:48:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3774</guid>
		<description>The issue is the DISPLAY url, correct? So technically it should not matter whether it 404s or not. If it's only for display, I can't see why'd they disapprove it. Have you contacted them about it?</description>
		<content:encoded><![CDATA[<p>The issue is the DISPLAY url, correct? So technically it should not matter whether it 404s or not. If it&#8217;s only for display, I can&#8217;t see why&#8217;d they disapprove it. Have you contacted them about it?</p>
]]></content:encoded>
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	<item>
		<title>By: g1smd</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3772</link>
		<dc:creator>g1smd</dc:creator>
		<pubDate>Thu, 10 Jan 2008 22:25:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3772</guid>
		<description>I don't do PPC, but my programmatic solution would have simply been a line in the .htaccess file that sends a 301 redirect from the short URL to the long URL.

That doesn't break any web standards and does exactly what it says on the tin. I would have assumed that Google would have suppressed ads that lead to 404 pages.


My .02 :shrug:</description>
		<content:encoded><![CDATA[<p>I don&#8217;t do PPC, but my programmatic solution would have simply been a line in the .htaccess file that sends a 301 redirect from the short URL to the long URL.</p>
<p>That doesn&#8217;t break any web standards and does exactly what it says on the tin. I would have assumed that Google would have suppressed ads that lead to 404 pages.</p>
<p>My .02 :shrug:</p>
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	<item>
		<title>By: Jane</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3768</link>
		<dc:creator>Jane</dc:creator>
		<pubDate>Thu, 10 Jan 2008 18:48:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3768</guid>
		<description>404ing URLs are serving as display URLs as far as I can tell. ProposalPortal.com are bidding on "seo tools." Their display URL is http://www.proposalportal.com/PPC, which 404s. KCHut.com is bidding on "seo guide" and their display ULR, http://www.kchut.com/seobook goes nowhere, either.

What reasons did you get for the rejection? Just that it 404ed?</description>
		<content:encoded><![CDATA[<p>404ing URLs are serving as display URLs as far as I can tell. ProposalPortal.com are bidding on &#8220;seo tools.&#8221; Their display URL is <a href="http://www.proposalportal.com/PPC" rel="nofollow">http://www.proposalportal.com/PPC</a>, which 404s. KCHut.com is bidding on &#8220;seo guide&#8221; and their display ULR, <a href="http://www.kchut.com/seobook" rel="nofollow">http://www.kchut.com/seobook</a> goes nowhere, either.</p>
<p>What reasons did you get for the rejection? Just that it 404ed?</p>
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	</item>
	<item>
		<title>By: Stephanie</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3767</link>
		<dc:creator>Stephanie</dc:creator>
		<pubDate>Thu, 10 Jan 2008 18:46:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3767</guid>
		<description>I think this is something Google should fix before they approve the URL, otherwise it just wastes time and causes confusion like this.</description>
		<content:encoded><![CDATA[<p>I think this is something Google should fix before they approve the URL, otherwise it just wastes time and causes confusion like this.</p>
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	<item>
		<title>By: Judith 'deCabbit' Lewis</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3760</link>
		<dc:creator>Judith 'deCabbit' Lewis</dc:creator>
		<pubDate>Thu, 10 Jan 2008 17:07:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3760</guid>
		<description>And curiously why did my Google AdWords person use that URL structure if it was going to be rejected...?</description>
		<content:encoded><![CDATA[<p>And curiously why did my Google AdWords person use that URL structure if it was going to be rejected&#8230;?</p>
]]></content:encoded>
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	<item>
		<title>By: Julie Joyce</title>
		<link>http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3750</link>
		<dc:creator>Julie Joyce</dc:creator>
		<pubDate>Thu, 10 Jan 2008 16:19:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.seo-chicks.com/376/when-my-google-adwords-ad-went-poof.html#comment-3750</guid>
		<description>I've only done this with a valid page that contains a redirect. It's an interesting problem though...</description>
		<content:encoded><![CDATA[<p>I&#8217;ve only done this with a valid page that contains a redirect. It&#8217;s an interesting problem though&#8230;</p>
]]></content:encoded>
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