Yep, just because I’m feeling a bit controversial today (yes that IS one hormonal privilege extended almost exclusively to us – the fairer sex), I’ve decided to pose a discussion question.
Actually, my other reason is because the initial answer to the question is by none other than Mr Godin… so you see I just couldn’t resist.
“Social Networking sites are incredibly popular – what are the benefits of this new medium, and is it set to continue to rise in popularity?”
“Social Networks – if you try to glue a brand on top of a social network, you get a meatball sundae. Once again, the networks make it easiest for those who actually have something to say.”
I’ve come around to respect social networking sites as a good marketing tool – although not very targeted. Steph has had a lot to do with that – thank you ) I can totally see it as a tool in my marketing toolbox. But I, as I think most of you, believe that it can’t work in isolation – hence Seth’s response. I also don’t believe that any single technique in marketing should exist in isolation.
Well, this is the bit where I’d like to hear your views on the question above – just a little bit of healthy discussion…
The response and question are taken from an interesting interview with Seth Godin that I got from Wordracker’s site. The interview precedes a very exciting moment in my life… ok, I’m not THAT sad… but I’m excited… The release of Seth’s new book “Meatball Sundae“. Will get me it ASAP.
Anyway, here’s the article, and please let me know what your thoughts are.
P.S. Not sure about Seth in a chef’s hat…?
P.P.S. A good quote that’ll get some heads nodding:
“SEO is not a black art. It’s often clients who want shortcuts rather than hard work that are the problem. The best SEO is great content and if you don’t create that you won’t get search engine traffic.”