Meatballs, Sundaes, Social Marketing… and Seth?

Yep, just because I’m feeling a bit controversial today (yes that IS one hormonal privilege extended almost exclusively to us – the fairer sex), I’ve decided to pose a discussion question.

Actually, my other reason is because the initial answer to the question is by none other than Mr Godin… so you see I just couldn’t resist.

The Question:

“Social Networking sites are incredibly popular – what are the benefits of this new medium, and is it set to continue to rise in popularity?”

The Answer:

“Social Networks – if you try to glue a brand on top of a social network, you get a meatball sundae. Once again, the networks make it easiest for those who actually have something to say.”

My View:

I’ve come around to respect social networking sites as a good marketing tool – although not very targeted. Steph has had a lot to do with that – thank you :o ) I can totally see it as a tool in my marketing toolbox. But I, as I think most of you, believe that it can’t work in isolation – hence Seth’s response. I also don’t believe that any single technique in marketing should exist in isolation.

Your View:

Well, this is the bit where I’d like to hear your views on the question above – just a little bit of healthy discussion…

The response and question are taken from an interesting interview with Seth Godin that I got from Wordracker’s site. The interview precedes a very exciting moment in my life… ok, I’m not THAT sad… but I’m excited… The release of Seth’s new book “Meatball Sundae“. Will get me it ASAP.

Anyway, here’s the article, and please let me know what your thoughts are.

Figuring Out The Words – The Seth Godin Interview >>

P.S. Not sure about Seth in a chef’s hat…?

P.P.S. A good quote that’ll get some heads nodding:

“SEO is not a black art. It’s often clients who want shortcuts rather than hard work that are the problem. The best SEO is great content and if you don’t create that you won’t get search engine traffic.”

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6 Responses to “Meatballs, Sundaes, Social Marketing… and Seth?”

  1. RichardD says:

    Hi Anita

    I’d agree that social networking is a great way to make new contacts as well as new clients but it shouldn’t be relied upon in isolation. Social networking can be a great way to connect with people you thought were out of reach and with a strong brand these people can help you spread the word. Like anything though you get out what you put in, participation is key.


  2. Social netwotking is the way of the future!

  3. Jane Copland says:

    I’m quite positive that social networking can be beneficial… as well as being a huge waste of time ;)

    Facebook’s “fan pages” and groups have proven good tools for branding. I’d also never have had half the opportunities I’ve enjoyed if it hadn’t been for the connections I’ve made through various social media and social networking services. But I’m also prone to wasting a great deal of time browsing pictures, chatting aimlessly and deciding which groups to join / leave :D

    /thinks. Goes to Facebook. Adds Anita as a friend/

    I don’t really rate any other networking sites as much as I do Facebook for either professional or personal purposes. I’ve even had more luck using Facebook for business-related tasks than I have LinkedIn, astonishingly enough!

  4. /accepts Jane as a friend on Facebook/
    Jane, I’m quite surprised that Facebook has been better for you than LinkedIn in terms of biz. contacts.

    But then again LinkedIn as very limited in comparison. LOL – it’s for people who take themselves very seriously…
    /steps on a few toes, like an elephant/…

    I kinda’ agree with most opinions here, but I can’t help thinking that the novelty of social networking will wear off for those of us who use it as a marketing medium, and then it has to evolve. I guess like everything else… and that’s the fun of being in our line of work.

  5. RichardD says:

    I prefer to leave Facebook to general foolery, I’ve tried it for advertising but without success. LinkedIn is improving gradually as they add more and more social tools and I’ve gained a few clients from connections of mine but it’s only one part of my large social circle of trust :)

  6. Jane says:

    I think where LinkedIn failed to catch my attention was due to how limited it was. Was. It’s definitely improving!

    -> heads to Facebook to begin sending aimless, time-wasting messages to Anita…

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