Comments on: How to Build a Bad Ass Brand in 5 Easy Steps http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html The SEO Blog with attitude Wed, 15 May 2013 19:42:17 +0000 hourly 1 http://wordpress.org/?v=3.5 By: Victoria Blount http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-17127 Victoria Blount Fri, 03 Apr 2009 08:11:22 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-17127 Great article, some key points that i will bear in mind, especially about brand loyalists.

]]> By: Lauren Vaccarello http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5525 Lauren Vaccarello Tue, 19 Feb 2008 03:36:20 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5525 Promoting your brand loyalists is more than just give aways and loyalty programs (which is something cell phone companies do a TERRIBLE job at – but that is another rant/post altogether)
By talking to your customers, whether it is B2B or if you are a publishing site that thrives on ad revenue, rather than at them you can help to create loyalists
Graywolf actually wrote a post about social media for B2B that has some good takeaways that can be applied for creating brand loyalists.
For example, if you make stereo manuals, you can write a simplified post on your site that is called, ‘Stereo manuals for dummies.’ Incorporate tons of pics, try to use it as link bait, and if you consistently write these how-to articles for boring topics, you will create loyal users.

]]> By: Paul http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5508 Paul Mon, 18 Feb 2008 23:37:57 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5508 Great article.

]]> By: Julie Joyce http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5501 Julie Joyce Mon, 18 Feb 2008 22:41:03 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5501 Excellent first post Lauren…about your “promote brand loyalists” point, do you have any suggestions for how to do this for a company that doesn’t offer traditional B2C products?

]]> By: Lauren Vaccarello http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5492 Lauren Vaccarello Mon, 18 Feb 2008 21:06:03 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5492 lol i’m sure. I’m actually never in bars drinking, it’s a ll just a viscous rumor

That’s a great point. If your brand name is a common (or not so common) misspelling, buy the common spelling. Paying a little more up front can save you a ton later on.

Although having your company called ‘Apollo’ sounds pretty cool, unless you’re the theater, you aren’t getting anywhere near the front page

]]> By: Lisa Ditlefsen http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5491 Lisa Ditlefsen Mon, 18 Feb 2008 20:50:56 +0000 http://www.seo-chicks.com/417/how-to-build-a-brand-in-5-easy-steps-more-or-less.html#comment-5491 ha ha, running theme meeting me in the bar, don’t know what you are talking about ;p lol..

Excellent first post Lauren.

Ranking for your brand term, oh god have I seen some difficult, I mean challenging issues with this. One of my current clients have the same name as a Greek God, damn those SERPs are packed with freakin wikipedia and all sorts.

Also worth mentioning is it you decide to come up with some fancy shmanzy brand name such as flickr, make sure you buy the feckin domain spelt corrently (ehm I mean incorrectly) as well. Agh…I’m sure they are fine now, but bet they lost shed loads of traffic before the brand was well known enough..

=)

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