I can quite believe that. LOL.

Once a Viking. Always a Viking.

Ahem.

I agree, it’s nothing to fear, just make a strategy, think about it and be more careful than ever about what keywords you target. I still get pissed off when I see a site optimised for a unrelated term that is not relevant to the page it lands for. If people paid half as much attention to their SEO strategies as to their Paid search, I tell you the results would be amazing.

Thanks for commenting Tom!

Remember Junior High School, or whatever they call it on your side of the pond? Remember the dances? The boys stood on one side of the room. The girls stood on the other side of the room. They exchanged awkward glances at each other until someone built up enough nerve to cross that big empty seemingly endless floor and ask someone to dance. God that was hell.

You did not know what to expect. Will she say yes or no? What do I do if she laughs in my face. If she does say yes, what does that mean? Are we going steady? Do I wait for a song I really like? When is it too late into a song to ask?

Personalized search isn’t not quite unlike that.

SEOs are on one side of the room. Personalized search results are on the other side of the room.

They’re both awkwardly staring at each other. The SEO folks are trying to figure out how to go about it and whether or not it is worth it. The search engines are trying to figure-out how to get the results right and when to display them.

Of course there are the ones who have embraced personalized search and are already mobilizing psSEO strategies. Those are the kids who skipped the awkward bits and went straight to behind the gym to make-out.