When I write about SEO, or when I perform it, it is often broken up into a set of discreet tasks. SEO is this, SEO is that, SEO is the other. Yadda yadda yadda. But what I’ve always believed, and what I still believe, is that SEO is a constant continuum along which certain signposts may be set.
Social media is the darling child of the moment with businesses hot to try this new medium. Social media, we are told, is all about engagement. I have always said that creating passionate advocates works offline as well as online and social media is not a cure all. It certainly hooks in to SEO though.
Paid search is one of the best tactical tools available to the online marketer these days. In fact, paid search can also be an offline marketers best friend delivering targeted messages in response to OOH marketing campaigns with unique calls too action. This also hooks in with SEO, with optimisation essential for driving costs down.
Link building, content development, site architecture, engagement, PR, and even to a certain degree email marketing has started to have an SEO eye cast over it to ensure where it is being used to convey a message, the right words, links and language is used (especially since these emails are often posted to the web later).
There seems too be no area of online marketing that is not made better in some way by the touch of an SEO.
Unless you can think of any…? Answers in the comments! 
Hey Judith great post. I firmly believe as the Internet changes so does SEO. That’s apparent to anyone reading the latest “buzz.” It’s no longer simply about writing, coding, analyzing, user interface, etc. but about blogging, videos, networks, conversations and, most importantly, engaging your target audience. I have noticed a lot of online marketers and business are still afraid of the unknown (SEO) I say, regardless of what medium have a dialogue not a monologue. I noticed that 75% of our clients still don’t get it, but that’s another topic.
Marketing and networking have always played a role in business. The difference now is that businesses have to expand and play in a different field (SMO)which in the long run is just as important and effective; SEO must transition into, and turn towards, SMO. In conclusion I have better client retention/conversion due to getting My SEO/SMO on
Judith,
I believe the concepts of SEO, so the URL & targeted content toward a specific user (right keyword = target market), are core for every marketing function.
What I think your really describing are the core principles of marketing in general. SEO’s seem to live on the edge of web technology and marketing know how. Or its a integration of the two.
Cheers, keep’em coming.
G’day Judith, I think you’re spot on. Back in the olden days it was all about who could “game” the search engines the best. These days, just about anything you can do to increase the value (to the user) of your website is going to help your SEO. If not right now, then pretty soon anyway.
Have fun!
Sean
I believe the concepts of SEO, so the URL & targeted content toward a specific user (right keyword = target market), are core for every marketing function.
What I think your really describing are the core principles of marketing in general. SEO’s seem to live on the edge of web technology and marketing know how. Or its a integration of the two.
Cheers, keep’em coming.