Share It’s embaressing how long it has been since I posted on SEO-Chicks, it’s months, agh…I have kind of got an excuse, being 8 months pregnant at the moment, but then again the baby is not growing in my head is it. Although sometimes it feels like it, when I find my keys in the fridge, throw the rubbish in the sink and the plate in the rubbish, or forget what I was talking about half way through a new business pitch. Apparently it’s the hormones affecting your brain, great thanks, like looking like a waddling hippo isn’t bad enough my brain is the size of a shrimp. But as the guilt of not writing anything has finally taken hold [...]
Archive for the ‘Blogging’ Category
- May 6th 2010
- 6 Comments »
Internationalisation is Not Just Translation
Share Hello, my name is Judith Lewis and I am a searchoholic. I live and breathe search and have done for pretty much over a decade. It has become who and what I am more than any other aspect of myself. It is easy to become a searchaholic in this industry with its own language, secret codes and instant gratification. What we sometimes forget is that the world does not live and breathe search, a fact I was reminded of in the Pan European Search Strategies session at SAScon. During a break between speakers, one of the attendees thanked the speakers for helping him to understand that he needed to target the Netherlands and Belgium differently. While this seemed quite [...]
- March 17th 2010
- 7 Comments »
Social Media World Forum: Social Gaming Panel
Share And the award for “Best in Show” goes to the social gaming panel. Day 2. I had this session double starred in my program from the get-go. Social gaming is an exploding market and contrary to popular perception, it’s not all about kids and teenage boys. This sector has serious ‘momfactor’. In a nutshell, audience, scale and enourmous commercial opportunities for brand. Our panel of experts we’re moderated by Michael Caselli founder of Lyceum publishing and a prominent figure in the online gaming sphere. I’d seen Michael in action at the recent London Affiliate Conference and it was clear he knew his panel and his subject matter. We weren’t disappointed at Social Media World Forum, as the panel were [...]
- March 15th 2010
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#SMWF – Morning Roundup
Share Session 1. Katy Howell – MD, immediatefuture. Katy was a last minute addition to the agenda and rocked the stage. Great speaker, no BS, no jargon and lots of real “from the front-line” experiences to share. We’re at a time of Shifting sands. Hidden costs.One client lost their Flickr page mid-campaign. Be warned that there are some drawbacks, hidden costs, content risk (who owns the data). Popular platforms are looking at charge models. 52% of people on soaicl networks have more than one sn. Influence should not be a replacement for audience. There is no cost per influence.There are different types of influencers. Authoratative, popular and collaborative influencers. Another problem – brands shout all the time. How do you [...]
- March 15th 2010
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Social Media World Forum – Main Conference
Share With the noted exception of SES London 2010, (power points, tables and vaguely passable WiFi) every conference is the same. No power and no wireless. I’m sitting next to Kristofer Bjorkman, Founder of mynewsdesk. Kristopher managed to get onto the wireless early and he’s showing me the “Tweets of rage” prompted by the wireless #fail. Guy Clapperton, (@guyclapperton) Chairman is now on stage for the intro. He’s talkin about working in ’89 and using a modem for bulletin board updates as the precursor to social media.In terms of history of participation, public meetings, letter pages, radio phone-ins can also be seen as a limited precursor to social media. I think this is quite a journalistic point of view. Sure, [...]
- February 17th 2010
- 1 Comment »
SES London PANEL: Social Media & the Marketing Mix
Share Moderated by Mel Carson, this panel of presenters and social media marketers will be taking us through their approach to integrating social media. Panelists are Bas van den Beld of NetTraject and www.stateofsearch.com, Crispin Sheridan of SAP Marketing, Marco Cosaro Amadeo Guffanti of 77 Agency Ltd and Anders Hjorth of Outrider. Lisa’s lunch is still on the press table just next to me; and it’s actually looking better now than it did three hours ago. I’m trying not to look at it. Hope Mel starts soon. And we’re off… The room is looking a little sparsely populated, which is a shame as this morning’s session was packed. Mel sets the scene by talking about how marketing strategies incorporate more [...]