ShareTweet Keyword research tools are powerful and plentiful and your competitors are using them for the same reasons as you are. This session explores keyword research “outside of the box”, mining unique or unusual sources of data for insights and opportunities that others overlook. Richard Baxter The problem with keyword research data is it’s a bit of a jumble, anyone can make a list, but how do you make it actionable for SEO? How do you get from a dataset to IA? If you can find a way to group and segment, and take away noise you can learn about priorities. By breaking down the following search query you can identify segments and groups within the phrase. Buy used audi [...]
Archive for the ‘Blogging’ Category
SEO Chicks is 4 years – Dude looks like a lady!
ShareTweet Can you believe SEO-Chicks.com is 4 years at the end of May? We launched officially at the very first SMX Advanced in Seattle on June 2nd 2007, myself and Julie pranced around Seattle wearing our SEO-Chicks t-shirt proudly, with no perception or plan of what we were going to do next. All we wanted to do was have our “own place” where we could chat about search and it grew from there. As we launched the blog at SMX Advanced we thought it would be appropriate for SMX to be the place where we announce our very first EVER male blogger on SEO Chicks. And the “honour” of being the first male SEO Chicks blogger goes to: Sam Murray. [...]
SES London 2011 | Killer Facebook Marketing
ShareTweet Moderated by Lisa Buyer, we have Massimo Burgio and Liana (Li) Evans Li is up first to talk mainly about organic marketing and also some FB ad tips. First thing to remember is that FB is difficult to work with unless you’re already connected to something – it is not a search engine. Most important thing is to know if your audience is there. Is the audience lurking but not engaging? If so then perhaps FB ads are more appropriate. Stickiness – games are great for this, and can be addicting. Twitter – 200MM accounts only 20% are active, whereas FB has 500MM active accounts. Contests can engage people e.g. SES Conf fan page, marketing tip of the week, [...]
SES London 2011 – Content Marketing Optimisation
ShareTweet Solo Presentation by Lee Odden of TopRank Marketing It is a PACKED hot room for Mr. Odden who is taking pictures of us all so we can go and tag ourselves daft on their Facebook page. Lee asks “What is the big lie about content?” – oh yeah it’s the “build it they will come” stuff. If you have great content… set it free! 92% of US internet users use search to find information to help inform purchase descisions (according to Ketchum study). Search is becomming a lot more social (innit.) 85% of marketers consider content marketing as extremely important, however only 50% have a content strategy. Most Popular Types of Content social articles events eNewsletters blogs Lee asks [...]
SES London 2011 – How to Become A Link Magnet
ShareTweet Moderator – Gillian Muessig Speaker – Dixon Jones Speaker – Judith Lewis Speaker – Ken McGaffin Looks like Gillian is MIA so Judith is warming up the crowd with some @greenandblacks good stuff. Judith Lewis – Beyond fills in, to intro for Dixon. Hands over to Dixon. Dixon Jones – MajeticSEO We’re looking at what defines success; correlatrions between links and traffic. 1st Case Study: beautifulpeople.com Dating site, pretty common, competetive, not particulalry newsworthy. Aim was to create a storm by kicking out all the fat member (7000) of the site, which worked extremely well as linkbait and in terms of articles.
SES London 2011 – Meaningful SEO Metrics
ShareTweet Meaningful SEO Metrics – Going Beyond the Numbers Moderator – Brian Clifton Speaker – Matthew Bailey Speaker – Peter Young Brian Clifton introduces the concept of web analytics by saying that for many it can be off-putting, however Brian defines it as “measuring the user experience” in order to improve it. Two types of tools – on and off-site analytics. On – what happens when a visitor comes, what do they do, how do they engage? To a large extent it is site-determined, and within our control. Off-site – less within our control, e.g. search rankings or 3rd party mention. The challenge for the web analytics industry is “how do we bring these together?” Brian hands over to our [...]