ShareTweet Meaningful SEO Metrics – Going Beyond the Numbers Moderator – Brian Clifton Speaker – Matthew Bailey Speaker – Peter Young Brian Clifton introduces the concept of web analytics by saying that for many it can be off-putting, however Brian defines it as “measuring the user experience” in order to improve it. Two types of tools – on and off-site analytics. On – what happens when a visitor comes, what do they do, how do they engage? To a large extent it is site-determined, and within our control. Off-site – less within our control, e.g. search rankings or 3rd party mention. The challenge for the web analytics industry is “how do we bring these together?” Brian hands over to our [...]
Archive for the ‘Blogging’ Category
The Post that Made Me
ShareTweet Over the years I’ve worked in print advertising in the electronics industry, online corporate communications, public relations and at Yahoo! (one of the largest, NASDAQ listed web giants.) In every sector, field and discipline I’ve ever worked in there’s always been a clear set of rules; sometimes formal qualifications and legal or legislative frameworks in which to operate. SEO is a very different space however. In this I mean different to most other career paths. Sure there are internal processes and procedures, but this is an unregulated industry in its’ relative infancy, which has evolved from the success of the product of other commercial organisations (namely the search engines.) As a result of this, there are two commonly discussed [...]
Top 10 Favourite WordPress Plugins by a Pregnant Chick
ShareTweet It’s embaressing how long it has been since I posted on SEO-Chicks, it’s months, agh…I have kind of got an excuse, being 8 months pregnant at the moment, but then again the baby is not growing in my head is it. Although sometimes it feels like it, when I find my keys in the fridge, throw the rubbish in the sink and the plate in the rubbish, or forget what I was talking about half way through a new business pitch. Apparently it’s the hormones affecting your brain, great thanks, like looking like a waddling hippo isn’t bad enough my brain is the size of a shrimp. But as the guilt of not writing anything has finally taken hold [...]
Internationalisation is Not Just Translation
ShareTweet Hello, my name is Judith Lewis and I am a searchoholic. I live and breathe search and have done for pretty much over a decade. It has become who and what I am more than any other aspect of myself. It is easy to become a searchaholic in this industry with its own language, secret codes and instant gratification. What we sometimes forget is that the world does not live and breathe search, a fact I was reminded of in the Pan European Search Strategies session at SAScon. During a break between speakers, one of the attendees thanked the speakers for helping him to understand that he needed to target the Netherlands and Belgium differently. While this seemed quite [...]