Archive for the ‘Business & Marketing’ Category

Pro-active updates, Re-active opinions or just plain active thoughts: Sharing is Caring!

Share Greetings chicklets! Or chicklettes. Chickhims? Whatever floats your boat really. The blog is back, live and kicking, and getting started with determination on the pebbly path that is 2012. First up, a few thoughts from yours truly, as the most recent member of the blogging team. My topic? Sharing is caring. Unless you’ve been living under a rock, you may have noticed  the world and his wife posting up their thoughts on Google’s latest upset – Google Search plus Your World – over the last 48 hours. SEOs in general are very very good at jumping on hot new topics and getting an opinion blog post up and written before you even think the words ‘SEO is dead’. Did [...]

Book Review – SEO ROI: Rules and Tactics of Advanced SEOs

Share I’ve been feeling a little SEOfatigued of late. Sick of hearing the same old regurgitated advice and seeing the same old presentation. I’ve found myself withdrawing from Twitter and retreating to smaller communities where the discussion is much more specific and emerges from real, in-the-field observations and results. And you know what? I’m learning more, much faster, and in a shorter amount of time. So, this isn’t a Twitter-diss; but more a natural evolution of my own approach to (constantly) learning SEO. I was pleasantly surprised and pleased when this book landed in my inbox reason being the content is very much of the insider-perspective, using situational examples as opposed to any grand SEO theory. About the Author, Editor [...]

Adjust Your Review Strategy, An Interview With @Chiropractic

Share One of the hardest questions to answer when anyone asks about online reputation management is how to deal with negative reviews. There are as many solutions as there are reviewers, and while it may be best to ignore some, responding to others with humour, a genuine desire to be better and a bit of imagination can go a lot further. That’s why it caught my eye when the legendary @Chiropractic (come on, how many Chiropractors do you think there are in the world who know more about internet marketing than most internet marketers) aka Mike Dorausch tweeted about a negative review he had received, and the frankly genius way that he dealt with it. This is the tweet I saw; And being the [...]

Broaden your Marketing Mind

Share My silence on SEO Chicks over the last few months, and indeed lack of community involvement all round, has been something of a worry to me. While there was good reason for it (Like Moving counties twice, I’m now in Costa Rica, lucky devil that I am), it has given me some time to think about the role that the SEO community plays in influencing my marketing strategies for clients. What I’ve found now that the dust has settled though, is that this temporary removal from the online marketing community, has helped me see things in a different light, helping me to develop better strategies, and understand my client’s customers better. I have come to realise that the majority [...]

SEO Questions – How Long is a Piece of String?

Share As a child, it used to piss me off no end when my parents would answer my frequent requests for quantification, with the above question. “How long till we get there?” “When does it stop?” “What time does it get dark?” “How deep is water?” “How much do apples cost?” “How long do Goldfish live?” All such questions would be met with the question “How long is a piece of string?” It’s a colloquial saying which I think is fairly common in the UK, though for sake of clarity means, “It depends.” Whilst of course it wouldn’t take much for a parent to guess the sort of parameters the childish mind is working within; fill in the necessary missing [...]

4 Years of Utter Girly Nonsense

Share Hi there, it’s me…Julie, the one who used to be prolific here but is no longer due to maddening amounts of chaos in my life that now includes a killer bloodhound, a flock of 6 hens, and a fledgling attic squirrel population. However, considering it’s this site that brought a lot of the aforementioned chaos (ie blogging opportunities and proper business) I should take it a bit more seriously, especially as I’m vacationing with the Viking and her family in August and France is the perfect spot for her to beat my ass, because we’ll all be consuming loads of Camembert and local wine. Oh, and omelettes, because that’s listed as the main vegetarian option in Normandy. Yay. Anyway, [...]

« Older Entries