Archive for the ‘Business & Marketing’ Category

“Who Wears a Tiara on a Jungle Gym?”: Why I’m Excited About Leaning In

ShareTweet “Taking initiative pays off. It is hard to visualize someone as a leader if she is always waiting to be told what to do.” – Sheryl Sandberg, Lean In: Women and the Will to Lead When I saw the first promotional article about an upcoming book on women and work from the COO of Facebook, Sheryl Sandberg, I was very excited. I pre-ordered a Kindle edition. And as I waited for the launch date of Lean In: Women and the Will to Lead, I saw lots more articles, many of them vehemently stating that, one way or another, Sheryl Sandberg had got it wrong. Eventually my own copy arrived, and as I read it I was pleasantly surprised. I [...]

Why Messing Up Might Make you a Better Manager

ShareTweet I’ve been managing people for about 2 years at Distilled, and prior to that, I managed people in the various professions I dabbled in prior to finding myself in SEO.  All in all I think I have something approaching 10 years management experience. As you might expect my approach to management has changed quite a bit over the years. Similarly my thinking on what makes a ‘good’ manager has also changed. With this mind, I wanted to share something with you…   It was Steve and Tim‘s very first day at Distilled. They’d be reporting in to me. They’d been through the usual initial induction stuff and were busily trying to install and set up the various tools and apps [...]

Stating a Case for SEO Budget in Business to Business Sectors

ShareTweet If you’re immersed in a particular industry it can be difficult sometimes to see outside of your own bubble. At theMediaFlow we’re a very small, self-funded SEO agency and because of that we’ve always gotten our business entirely by referral or by incoming enquiries from customers who have found us through search or by reputation. In all those cases of course we’re “preaching to the converted”. What I mean by that is that our customers come to us already aware of the benefits of investing in SEO. Forgive me then for forgetting that in many businesses and in many sectors, SEO is still relatively untried, unknown and yet to feature on the marketing agenda. Last week I chaired a [...]

Pro-active updates, Re-active opinions or just plain active thoughts: Sharing is Caring!

ShareTweet Greetings chicklets! Or chicklettes. Chickhims? Whatever floats your boat really. The blog is back, live and kicking, and getting started with determination on the pebbly path that is 2012. First up, a few thoughts from yours truly, as the most recent member of the blogging team. My topic? Sharing is caring. Unless you’ve been living under a rock, you may have noticed  the world and his wife posting up their thoughts on Google’s latest upset – Google Search plus Your World – over the last 48 hours. SEOs in general are very very good at jumping on hot new topics and getting an opinion blog post up and written before you even think the words ‘SEO is dead’. Did [...]

Book Review – SEO ROI: Rules and Tactics of Advanced SEOs

ShareTweet I’ve been feeling a little SEOfatigued of late. Sick of hearing the same old regurgitated advice and seeing the same old presentation. I’ve found myself withdrawing from Twitter and retreating to smaller communities where the discussion is much more specific and emerges from real, in-the-field observations and results. And you know what? I’m learning more, much faster, and in a shorter amount of time. So, this isn’t a Twitter-diss; but more a natural evolution of my own approach to (constantly) learning SEO. I was pleasantly surprised and pleased when this book landed in my inbox reason being the content is very much of the insider-perspective, using situational examples as opposed to any grand SEO theory. About the Author, Editor [...]

Adjust Your Review Strategy, An Interview With @Chiropractic

ShareTweet One of the hardest questions to answer when anyone asks about online reputation management is how to deal with negative reviews. There are as many solutions as there are reviewers, and while it may be best to ignore some, responding to others with humour, a genuine desire to be better and a bit of imagination can go a lot further. That’s why it caught my eye when the legendary @Chiropractic (come on, how many Chiropractors do you think there are in the world who know more about internet marketing than most internet marketers) aka Mike Dorausch tweeted about a negative review he had received, and the frankly genius way that he dealt with it. This is the tweet I saw; And being the [...]