Archive for the ‘Business & Marketing’ Category

Broaden your Marketing Mind

ShareTweet My silence on SEO Chicks over the last few months, and indeed lack of community involvement all round, has been something of a worry to me. While there was good reason for it (Like Moving counties twice, I’m now in Costa Rica, lucky devil that I am), it has given me some time to think about the role that the SEO community plays in influencing my marketing strategies for clients. What I’ve found now that the dust has settled though, is that this temporary removal from the online marketing community, has helped me see things in a different light, helping me to develop better strategies, and understand my client’s customers better. I have come to realise that the majority [...]

SEO Questions – How Long is a Piece of String?

ShareTweet As a child, it used to piss me off no end when my parents would answer my frequent requests for quantification, with the above question. “How long till we get there?” “When does it stop?” “What time does it get dark?” “How deep is water?” “How much do apples cost?” “How long do Goldfish live?” All such questions would be met with the question “How long is a piece of string?” It’s a colloquial saying which I think is fairly common in the UK, though for sake of clarity means, “It depends.” Whilst of course it wouldn’t take much for a parent to guess the sort of parameters the childish mind is working within; fill in the necessary missing [...]

4 Years of Utter Girly Nonsense

ShareTweet Hi there, it’s me…Julie, the one who used to be prolific here but is no longer due to maddening amounts of chaos in my life that now includes a killer bloodhound, a flock of 6 hens, and a fledgling attic squirrel population. However, considering it’s this site that brought a lot of the aforementioned chaos (ie blogging opportunities and proper business) I should take it a bit more seriously, especially as I’m vacationing with the Viking and her family in August and France is the perfect spot for her to beat my ass, because we’ll all be consuming loads of Camembert and local wine. Oh, and omelettes, because that’s listed as the main vegetarian option in Normandy. Yay. Anyway, [...]

An Open Letter To SEO Deniers

ShareTweet Dear SEO Deniers, It seems that there is not a week goes past when one of you doesn’t feel the need to post about what a crock of shit SEO is. I have to admire your tenacity in maintaining this point of view despite the growth and continued success of SEO. I’ve noticed, over many of these posts, that the majority of you are in fact web developers. It’s quite apparent that you feel SEO’s are stepping on your toes. The charges levelled at us are most often that there is nothing we do that shouldn’t be included in the development of a site. Some of the more aware deniers have conceded that website marketing is necessary (I’m glad [...]

What Social Media Can Learn From Traditional Marketing

ShareTweet I recently got into a debate with someone about theĀ benefitsĀ of social media. This person (who I won’t name because I think they were being an idiot) maintained that the biggest benefit to social media was getting links for SEO, and I have to admit my heart just sank. There is no denying that social media is great for building links, but it’s a side effect of a marketing technique that is far broader reaching and can have a much bigger impact for businesses that do it well. Unfortunately this doesn’t seem to be the attitude of an individual, but something that is quite widespread in SEO, and it’s not only social media that is met with this attitude of [...]

Moonlighting, Pilates & Regulation

ShareTweet There are a number of things that have led me to this post. I first started thinking about it following Judith’s post on SEO Moonlighting, then I had an experience with my pilates instructor and her website, that has my blood boiling still a week later, and finally Judith turned the SEO accreditation strategy session into a blog post which cemented my ideas and suddenly this post came together. I had planned for this to be the third in the SEO chicks 101 series, but this had to be written (in the way that blog posts often do) so I’m afraid you will have to wait until Thursday if you want to learn more about Keyword strategies. For now [...]