Share When I joined, Lisa announced that new SEO chick Judith Lewis was joining and yadda yadda yadda but I started out talking all business and not much fun SEO – and here I go again!  One of the areas I often write about is the connection between paid and natural search and how both are an important part of your online strategy.  This importance stems not only from the point of view of controlling real estate on the page, but the reinforcement within the searchers mind of your brand. Organic search results and paid search results are mixed in on the search results page (commonly referred to as the SERP) to varying degrees depending on the engine.  The human [...]

Share In the recesses of my dark grey past, I did engage in some shady techniques that would have gotten me arrested had this new law existed back then.  In my defence it wouldn’t have been just me that would have been sent to the dock – Sony, Wal-Mart, McDonalds and others would have been criminals had new legislation been in force back then. What new law would have made me a criminal had I not seen the light and become a white hat (honest!  pure as driven snow)?  “Consumer Protection from Unfair Trading Regulations 2008”  This interesting law comes in to force on May 28th 2008 and within the UK stands to criminalise some regrettably common practices. Yes, I [...]

Share Hey there. I’m not sure if you know who I am, but my name is Rebecca Kelley, and I was an SEO Chick (here’s where you all drone back, “Hi, Rebecca,” as if I’m in rehab). When Lisa asked me if I wanted to become one way back in June of last year, and I thought, “Yeah, that’d be cool. Girl power, and all that good stuff!” I promised to fulfill my SEO Chick duties to the best of my abilities. Those duties pretty much only consisted of blogging, but hey, I can do that, right? No problem. I wrote a post, and time passed. And passed. And passed. Lisa would casually email me every so often and politely [...]