Share Firstly, let me say, I’m excited to be here with a group of such talented women. Secondly, the the two sentence intro on me is that I’ve been doing SEO, ppc and analytics in the forex industry and for myself at lvlogic for a little over 3 years. I can often be found hanging out at the bar with several of the guys from IM-NY talking shop over a ketel one on the rocks or a nice glass of wine. The bar is also where I met Lisa (running theme possibly) and after several drinks, a few games of craps and some tequila and eggs, she asked me to be a chicklet. So, here is everything you ever wanted [...]
Archive for the ‘How To Lists’ Category
Tips for Optimising Your Images for Search
Share As universal search begins to dominate results and previous above-the-fold results get pushed below the fold, leveraging all channels possible is becoming essential.  Image search optimization offers several advantages not just limited to simple rankings or just image search. One definite benefit for anyone involved in e-commerce is the possibility of free product promotion within organic results without looking spammy. Product images in search results can seriously boost click-throughs and conversions. With image search, you’ve got more optimisation opportunities than organic search alone.  The name of the image, along with the tag and associated words will all factor in to ranking an image. This gives you opportunities to optimise differently or capture searchers where organic is not [...]
How to systematize your business opps?
Share Well it looks like I’ve managed to put in a post today before any of my other lady Chicks – which I started thinking of as almost impossible – LOL… So I’ve been thinking a lot about systematising lately and how important it is to do that for your business – regardless of where you are in the pecking order (SEO Chicks… pecking order….. I sense a pun alert…). Converting as many processes of your job into easy to follow, consistently performing systems is not that easy to do, but it is soo worth it when done and done properly. I’ve experienced the full benefits of documentation in a big way in my previous job, so when I started [...]
Keyword Research – It’s About ‘Them’ Not ‘You’
I’m one of those rare creatures – an In-House SEM who is allowed to blog, speak at conferences, write articles and play with other companies websites. It was while engaging in one of these activities that I came across someone’s attempt at keyword research.