ShareTweet I scored better than 8% of Adwords accounts in my spend range. Wow, that’s…humiliating, and quite humbling. Wordstream has an awesome new Adwords performance grader tool that’s free and compares your account to others in your spend range (that they have previously graded, but they say that it’s millions) using more than 60 different factors. You get a general idea of how you’re doing then recommendations, in sections, for improvement. I like. Naturally, this all ties into their PPC management software, which is available on a free 7-day trial. As PPC isn’t my main thing, I won’t be trying that out, but I do really like comparison systems, as I think they give us a great idea for where [...]
Archive for the ‘Just for Fun’ Category
Loss of Trust in Branding
ShareTweet On August 16th Abercrombie and Fitch asked Jersey Shore cast members not to wear their brand. Pretty rich coming from the company who was making pushup bikini tops for children. Still,it was definitely a very clever marketing idea involving two tacky enterprises. Abercrombie certainly were all over the media right before all the kids who wear their overpriced and boring clothes went back to school. Clever indeed. In my own tacky marketing move, here’s a gratuitous and totally irrelevant shot of hottie Raveonettes singer Sune Rose Wagner, doing nothing at all related to this industry or this post. He’s just maddeningly handsome. I think it’s quite obvious that he’s sadly toasting not being married to me right now. Poor [...]
4 Years of Utter Girly Nonsense
ShareTweet Hi there, it’s me…Julie, the one who used to be prolific here but is no longer due to maddening amounts of chaos in my life that now includes a killer bloodhound, a flock of 6 hens, and a fledgling attic squirrel population. However, considering it’s this site that brought a lot of the aforementioned chaos (ie blogging opportunities and proper business) I should take it a bit more seriously, especially as I’m vacationing with the Viking and her family in August and France is the perfect spot for her to beat my ass, because we’ll all be consuming loads of Camembert and local wine. Oh, and omelettes, because that’s listed as the main vegetarian option in Normandy. Yay. Anyway, [...]
How To Sell Yourself As A Client
ShareTweet Here’s a bit of advice for those of you looking for someone to help you out with your online marketing: Don’t be such a complete asshat. For some of you, this is easier said than done (at least judging by some of my recent encounters) but try, please. Here’s Bill O’Reilly in case you aren’t sure exactly what an asshat is. Over the past few years I’ve learned that there are quite a few warning signs that tell me that no matter how much money this guy is waving around, I don’t want him as my client. As I co-run the business with my husband, we try our best to agree on which clients to take, but occasionally one [...]
And the winner of #SEScrapmas is…..
ShareTweet The lovely Joanna Butler with her ridiculously crappy clothes pegs! In fact Joanna won hands down on the votes, pretty much 90% of you agreed that clothes pegs is a pretty crap Christmas present. So Joanna you are the winner of the #SEScrapmas competition and you will recieve a full conference pass to SES London 2011, whoop whoop! Ultimate Crappy Xmas gift – “the clothes pegs” On a different note, it was pretty funny how many comments and tweets we had objecting to the “Search Tower” lego set being a crap gift, aww all the lego fans (including my hubby). Lastly, thank you to everyone that tweeted, facebooked and voted. Until next year…
Who’s got the best “crappest” xmas gift – YOU choose.
ShareTweet Wow, now that’s a dodgy and gramatically incorrect title if there ever was one. So sorry I’m so late in posting the finalists for the #SEScrapmas competition . Turns out Wednesday (which was the deadline) was actually yesterday, days kind of blur when you are on maternity leave. The other day I walked out in my slippers, have also found my house keyes in strange places, you get the drift – I’m “two sandwiches short of a picnic” at the moment. Anywho, thanks to everyone that entered the competition and hellped us spread the word, we had some cracking coverage and entries. We had so much fun hearing some of the stories and seeing the pictures of your “crap” [...]