Archive for the ‘Link Development’ Category

Avoiding Footprints

ShareTweet My husband refers to me, lovingly I AM SURE, as Dr. No. That’s because I am a bit like Tard, the Grumpy Cat, not Joseph Wiseman. I’m not Canadian, for God’s sake. For the record, if there’s one thing that does not make me go all negative? It’s Tard. I love Tard. Tard makes me happy. “No.” “That won’t work, here’s a list of all the bad things that will happen, there’s no way you won’t get screwed doing that.” If I wore tshirts with slogans and not just bands with dead members on them, I’d get some made with these emblazoned but of course the company would only muck it up. So link footprints are always in my [...]

A Review of The Link Building Book by Paddy Moogan

ShareTweet       Unless you’ve been under a rock for the past week or so, you’ve doubtlessly heard that Paddy Moogan has written a book about Link Building :) I read Paddy’s book this week and figured I write a review here. I ought to say by way of a disclaimer that I do work with Paddy at Distilled, however this review is impartial – he’s not asked me to write this; nor have I received any kind of financial inducement to do so. So, what do you get for your $37? Over 65,000 words (or 287 pages) of Link Building goodness. The book includes sections on the following: Link building basics The history of link building What you need [...]

Earning Links in “Boring” Sectors

ShareTweet I recently spoke at the UK search conference on a panel about linkbuilding in 2013. Most of the panel (myself included) were much of the opinion that any business can earn its links through the stories it has to tell however an audience member brought up a very valid objection related to industries that might be considered boring, particularly in sectors where an almost exclusive paid linking strategy still prevails. Whilst I can’t suggest that anyone managing a client in such a sector should take a stand and buck the trend (that would have to be a decision taken under one’s own counsel), I know from personal experience that even when your competitors seem to have no other link [...]

How To Better Crowdsource Your Next Post

ShareTweet Crowdsourcing interests me for many reasons, not the least of which is that it’s a great way to get multiple people to promote content (yes, I’m always thinking about that.) Some of my favorite evergreen content pieces have been crowdsourced and I’ve noticed that when I search to see what’s recently been said about specific topics, those pieces still appear at the top of the SERPs. With that in mind, I thought I’d ask a few SEOs to fill out a quick survey, with the questions being listed below: 1. What are your thoughts on crowdsourced pieces? Does it make you think that the author is being slack and taking a shortcut by asking everyone else’s opinions, or do [...]

Overly Long Post About Why You Should Talk More To Non-SEOs

ShareTweet I’ve always struggled with explaining what I do to people who aren’t in the SEO industry, and generally just say that I have an SEO company (blank stare or, as Paul Madden likes to call it, the “dog stick stare”) or work in online advertising. Sometimes I do get more specific and tell them that I build those clickable bits of text on websites. If I’m lucky, I get a nervous slow nod intended to shut me up so they can move on to talking about how awesome they are. While this is slightly challenging, it’s nothing compared to doing an hourlong presentation to people who need to be taught a basic outline of what I’ve been doing for [...]

Surprise! Or Not! Competitive Industries

ShareTweet Nichola just asked me this: Which sectors have you found surprisingly competitive and why? I decided to answer this from my own billion-feet-in-the-air perspective, ask my link builders, and ask a few SEOs who don’t do exactly what I do. The results were pretty cool but not cool enough to put into any form of spreadsheet or nice set of graphs. Just read. The floral industry was insanely difficult and pricey in my opinion. This totally surprised me as I’d worked with that industry before and thought it was quite easy at the time but that was when I did regular SEO, not link building. I knew they would of course do big holiday and seasonal pushes as they’re [...]