Archive for the ‘Link Development’ Category

Do You Want To Rank For Large Fish?

Share I was lucky enough to have coffee with Todd Mintz and his wife recently as they passed through town on their way to somewhere better, with air conditioning and less of a bloodhound smell. He said something that struck me…”I’ve only had one professional link building request.” I could be paraphrasing here, even if I am taking the liberty of using quotes, because my memory is fuzzy and it fits my damn blog post. Anyway, I started thinking about the link requests that I get… First of all, I’m annoyed by the link requests that reference my site in some way, then go on to explain why link building works and how to do it as if I am [...]

InfluenceFinder – Review

Share Earlier this week, we told you about the launch of InfluenceFinder, which debuted at SMX London 2010 on Monday. Use invite code [seochicks] for pre-approval on a 7 day trial. Having now used the tool for a couple of weeks, I wanted to follow up with a review from my perspective. If you missed the story of the launch and case study then you might want to check that out first. Overview It’s really important to stress that the InfluenceFinder product (and I think the name gives it away really) is designed to help it users find influential link targets. Although the product does draw and re-index from the Majestic webmap, and is therefore extremely expansive – the main [...]

InfluenceFinder to Launch at SMX London

Share UPDATE: May 18th 2010 – The team at Linkdex have provided an invite code for SEO Chicks readers. Please use the invite code [seochicks] for pre-approval for a free 7 day trial at InfluenceFinder.com Lead by serial entrepreneur and founder of Netrank Ltd, John Straw founded Linkdex in 2008. After two years in the making Lindex is about to soft-launch their first product at SMX today. InfluenceFinder is that product, and I’ve been having a little look at the beta version, plus a rather interesting case study using Econsultancy as the test subject. InfluenceFinder is positioned as a tool for search marketers to improve their working efficiency by applying additional scientific methods to an extensive webmap; such methods include [...]

Paid Link Noi$e

Share In my world of link building, compensation is often offered. That is because I see nothing wrong with paying someone to put up a link for a client, and because I work with clients in exceptionally competitive fields where we’ll be the ones losing out if we try to do things the 100% white hat way. I only make those claims to avoid having this post get turned into a paid link debate…because this post isn’t about the ethics of paid links. It’s about link noise, and how that factors into a paid link campaign. The key here is that when you’re buying links, you have a lot more control. You can set your desired anchor text, tell a [...]

50 Ways To Lose Your Link

Share 1. Demanding placement. If you’re paying, I can see where you feel that you have the right to tell the site owner where you’d like the link, but don’t be too insistent or else you’ll risk them turning you down. If you’re asking nicely and saying “pretty please?” then, unless it’s truly a disastrous spot, just shut up and move on. 2. Indirectly insulting the site. The site owner may be passionate about his work, so why risk putting him off? No one wants to hear that their site is only worth x because it has a PR of y, or that you can help them drastically overhaul it and make it sooooo much better. How are you going [...]

SEO 101 – Paid Links: To Buy or Not To Buy

Share Welcome to the latest installment in our SEO 101 series, where we attempt to weed out all the conjecture and give you a very basic understanding of the part of online marketing that we’re most comfortable with…mine being links. Lucky, lucky me. Now, the reason for my choice of paid vs. non-paid links as a subject for 101 is because I think that there’s a huge amount of misinformation about paid links out there, and, being public service-minded (not really), I view it as my goal to explain just what the fuss is all about. After all, if you’re starting to build links, you’re going to soon get into the whole paid vs non-paid debate, right? Note: We’ve written [...]

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