Share Since link building is about as fun as ripping off your own toenails with pliers, I thought it might be useful to spark some creative ideas into the heads of poor, depressed link builders. You know who you are. So without further ado, or maybe with lots of further ado, it depends on my mood… . . . . . Top 3 Link Building Ideas For The Link Building-Callenged Become A Candidate For An Important Political Office (hint: After announcing your candidacy, say lots of incredibly stupid things that suggest you know nothing about politics. That will score you bonus links). Note that this option may cost lots of money, but the really cool thing is that there are [...]

Share �*****Editor’s update: Rand has pointed out that I misread the bit about NPR. See below for amendment. ***** Did you ever think that you’d need permission in order to deep link to a site? And for those of you who don’t know, deep linking is the practice of linking to a page on a site other than the home page. It’s what we’re basically supposed to do, to have the most relevant links for our readers. Apparently this is wreaking absolute havoc with several online publications. The Dallas Morning News has claimed that this practice has contributed to their quick downward spiral into the bowels of hell by “violating copyrights, depriving them of ad dollars, redirecting traffic, and generally [...]

Share The current and perennially hot topic of PAID LINKS has had me thinking since the summer about the nature of payment for a link and how all links might be paid links. I work in the media sector. As such, I get some freebies from the journalists or am sent things directly�for review. I also go to drinks events, launches, conferences and other�events as part of my job. It was at the Moo Summer party that I began to wonder – if I blog about this party and link to it, is that a paid link? YES and NO. YES it IS a paid link because with several thousands being spent on food and booze, any links were clearly [...]