Share In my world of link building, compensation is often offered. That is because I see nothing wrong with paying someone to put up a link for a client, and because I work with clients in exceptionally competitive fields where we’ll be the ones losing out if we try to do things the 100% white hat way. I only make those claims to avoid having this post get turned into a paid link debate…because this post isn’t about the ethics of paid links. It’s about link noise, and how that factors into a paid link campaign. The key here is that when you’re buying links, you have a lot more control. You can set your desired anchor text, tell a [...]
Archive for the ‘Link Development’ Category
50 Ways To Lose Your Link
Share 1. Demanding placement. If you’re paying, I can see where you feel that you have the right to tell the site owner where you’d like the link, but don’t be too insistent or else you’ll risk them turning you down. If you’re asking nicely and saying “pretty please?” then, unless it’s truly a disastrous spot, just shut up and move on. 2. Indirectly insulting the site. The site owner may be passionate about his work, so why risk putting him off? No one wants to hear that their site is only worth x because it has a PR of y, or that you can help them drastically overhaul it and make it sooooo much better. How are you going [...]
Emails, Link Requests, and the Death of Politeness
Share Why are people so freaking nasty? Seriously…WHY? “I’m not going down on my knees begging you to adore me Can’t you see it’s misery and torture for me?” Depeche Mode, Shake the Disease My link builders are truly lovely people. Well, most of them are. Anyway, they get abused like nobody’s bidness. I’ve reviewed every piece of correspondence that they’re involved with, too, and there’s just nothing there to cause someone to spew the venom that they do, based on getting a polite email. Yes, it may be unsolicited (hell, it’s no secret what we do!) but it’s still nice and really, if it bothers you that much to get an email, to the extent that you write back [...]
Link Building Ideas For The Link Building-Challenged
Share Since link building is about as fun as ripping off your own toenails with pliers, I thought it might be useful to spark some creative ideas into the heads of poor, depressed link builders. You know who you are. So without further ado, or maybe with lots of further ado, it depends on my mood… . . . . . Top 3 Link Building Ideas For The Link Building-Callenged Become A Candidate For An Important Political Office (hint: After announcing your candidacy, say lots of incredibly stupid things that suggest you know nothing about politics. That will score you bonus links). Note that this option may cost lots of money, but the really cool thing is that there are [...]
Are Widgets Really Linkbuilding?
Share I had a conversation with one of the organic guys the other guy during which he proclaimed that if you build a kick-ass widget and placed it on a high-traffic site, it would go viral. Ah, bless… the innocence of youth. His assertion that this was a successful link building campaign led me to ponder whether you can call it link building if all you do is create an application and put a link to it on a high-traffic page. Could you simply create an application and release it into the wild with nothing more than best wishes and call it link building? I would argue that effort has to be made in any instance to call it work. [...]