Share We have been getting a surge of comment spam that is obviously being done by very apologetic individuals. As a good Southerner, I appreciate the manners involved but let me list out a few things that won’t get you the links you want… Saying something like “I like site give me link!” This is definitely to the point. I appreciate that, seriously, but at least give me a reason! Liking a site isn’t a good enough reason for us to allow your comment through. And of course you like our site. It rocks. Join the fanclub (cough). Adding in a frowny face emoticon. While this always makes me laugh since it expresses the utter anguish of link building and [...]
Archive for the ‘Link Development’ Category
Why Relevant Links Are Irrelevant
Share It’s common practice to formulate a link development plan that includes tasks such as “build relevant inbound links” and “use relevant anchor text” when putting an SEO strategy together. I have even been guilty of making this recommendation without adequately qualifying it, and I expect to have my backside smashed about it soon. Relevancy is, unfortunately, a concept that’s bandied about without most people actually taking the time to think it through. The problem is that relevancy is not a black and white matter. We’re kind of told that it is when Google dictates that relevant links are ok, but when you examine the very nature of relevance, you’ll see that it simply cannot be this or that. It’s [...]
Kings of the Crawl Frontier
Share Jim Boykin has an utterly fantastic new SEO tool that lets you view your outbound links. I have been on it like a hobo on a ham sandwich. This was of such interest to me because I honestly have not paid all that much attention to my outbound links. Obviously I try to use credible sources and only link to sites that I trust (except for ones in which I link to sites because people bought me a drink/threatened my life/asked me to nicely), but in terms of working this into my overall strategy I admit to being somewhat out of the loop here. But no longer…I’ve seen the light. Normally inbound links are my focus, when I’m not [...]
- August 2nd 2007
- 3 Comments »
If you Link it, They Will Come
Share Just as keywords are about what your searchers are actually looking for (not what you think they should be searching for), links are about driving relevant traffic to your site (not manipulating search rankings). Now the furore around paid links has died down, I’m starting to see a few articles poking their heads up above the throng and reminding us that while it may not be 1996 anymore, we should be linking like it is. Links are the ties that bind the web together. They create relevant internal navigation within a large site to help users find what they are looking for. Links create a larger network of relevancy for users. Links lead users from relevant content to related [...]
Lordy Lordy This Feckin’ Site’s 40!
Share I wrote about this topic recently for Anita’s site, Reviewlicious.com. However, I had a discussion a few days ago with another SEO about this and the person was unaware of the “old site” angle so I thought I’d do a little more on it for those of you who haven’t thought too much about it. Old sites are, many times, valuable goldmines. They’re like Terrence Stamp in that black jumpsuit. Here’s why you should never discount an old site. Best case scenario… 1. They’re listed in critical directories. 2. They will give you links for free. 3. They may sell you the domain for cheap. 4. They’ve got age on their side in the databases. 5. They have nice [...]