Archive for the ‘PPC(Pay-Per-Click)’ Category

Stop Wasting Money! 10 Ways Not to be a Dumbass

I decided to put a list together of 10 ways you or your client may be wasting money they could be paying you.

How Keyword matching is just a little like online dating

Wow…This is true privilege!!! Writing for SEO chicks……. thank you ladies. I am so excited about writing on here, and loving that Lisa actually found this post funny – serious leg slapping involved here and was there a snort……there may have been a little snort laugh, thank you lisa for pushing this forward. I hope that you chicks will ‘digg’ what I write. Recently I’ve been focusing on some of our PPC clients campaigns, and developed an analogy for keyword matching to share with clients and work colleagues. A far-fetched, if not a little warped, theory I know but hear me out……..

Exact Matching

Say you went on a dating site and wanted to find your exact match your Mr. Right and [...]

The trademark lift on GoogleAdwords UK – Is Google getting greedy(er)?

As of 5th May 2008 Google is lifting the trademark rule for Google AdWords (UK) which prevents advertiser from bidding on branded keywords that are protected by trademark. Enter the brand bidding war and Affiliate heaven!
What was the trademark restriction? Basically if you submitted a Google trademark complain procedure you could prevent your competitor (or anyone else) to bid for your brand name in PPC ads served in the UK and Ireland. The benefit? You would be the only one in the paid listings appearing for your brand term, which means it was very cheap to drive traffic for your protected brand term to your website.
What happens now? Basically, ANYONE can now bid for your brand name. [...]

Jeeves is Back!

 
Well, not entirely. IAC has announced that Ask is going to move in a different, but familiar direction.
 
Step 1:
Lay off 40 employees (8%) of Ask staff
Step 2:
Gear your engine to marred women above 30 living in the Midwestern and Southern US
Step 3:
Bring back the question format – but have it only answer questions about recipes, hobbies, crafting and your kids
Step 4:
Remove Jeeves from carbonite

Step 5:
PROFIT!!!!! . . . . or cease to exist
Maybe they’ll have Jeeves wear a sock puppet next

The Future’s So Bright I Gotta Wear Shades

One of the absolute worst songs ever recorded, in my opinion, is Timbuk 3’s “The Future’s So Bright I Gotta Wear Shades.” While I could make a lengthy post out of my utter hatred of this song, I will spare you for now BUT since I seem to have a pathological need to cross reference music in these observations about SEO that must, by this point, seriously annoy many readers, I thought this truly abysmal attempt at music would be a good one to use. I mean really, it’s not good for anything else…certainly not for listening, or anything remotely like that.
Well, I sure as hell don’t think that the future of paid ads is full of sunshine and light. [...]

When My Google AdWords Ad Went *POOF*!

Has Google gotten suddenly strict with “Display URL”?  Was there a memo?  Did I (and my AdWords rep) miss it?
I decided to trial some of my AdWords Optimisation rep Kevin’s efforts on a group in one of my campaigns.  To begin with, I added one of his ads to one of my groups for testing.
Coming from a programming background, I’ll often make one change at a time, test, and then if everything is OK change some more.  Sometimes I forget myself and recklessly make hundreds of changes with no documentation.  I also drink alcohol and eat foods high in sugar and fat.  I must have a death wish
For the rejected AdWords ad, Kevin was using a shortened version [...]

« Older Entries