Archive for the ‘SEO’ Category

Geotargeting on the same domain – using XML sitemaps

I wrote a blogpost a few months ago on Searchcowboys about “How to use Multiple Sitemaps on the Same Domain for Geotargetting” and got a great response. Although a few of the readers commented that the instructions were a a bit “fuzzy” and that a step by step explanation would have been great. So I thought I would share it with the SEO Chicks readers and do a step by step guide on this method for geotargetting. But first, let’s get some background info on why and so on.
Issue and why we came up with this solution?
One of our clients (as so many other companies) have a .com domain targeting the UK, but in addition they are targeting five other [...]

Americanize This! Google Changing My Search Spelling By Default

(I have a half written blogpost in my head, about ‘deathbait’. When I finally resurrect it, you can smugly point me back to this question.)
Is it just me or are the days of the bucket test now dead?
I was ‘told off’ by a journalist recently for using jargon- laden crap language.., so by bucket test (which was the terminology we used at Yahoo! and I’ve seen it on the outside too) I mean when a small percentage of search users, are deliberately shown a different set of results to most others. Performance criteria such as likelihood of refining query and repeating search, interaction with results, interaction with which result etc. are all closely monitored and then the findings used to [...]

The Local File – Google Local Business Hijacking Issues

As some of you might already know I experienced some issues with one of my client’s local business listing the other day and it royally pissed me off. It seems Google Local Business Listings have a hole bigger than the Grand Canyon. And apparently it’s been there for a while, talking to DaveN over IM the other day he ran into similar problems month ago. And it’s still not fixed, ARGH!??!!
Ok, so let me paint you a picture, at the moment local business listings are HOT property, especially in the UK and particularly in the hotel, restaurant and pretty much any service industry that is applicable to location in the search phrase. Most of these searches now includes a BIG [...]

SEO 101 – You’ve got your keywords, now what?

This is the third of the SEO Chicks 101 series that Lisa introduced a couple of weeks ago with her delve into canonicalisation issues. The second post in the series was Nicholas look at data analysis
This post was inspired by Lesley Cutts, owner of one of my favourite sites www.Goodnessdirect.co.uk who posted what I thought was an interesting response to a statement I made on twitter. Now not to make you think I’m disorganised, but I had lost some notes I had made on a keyword strategy for a client (I found them in the end & all was well), and Lesley commented that she wouldn’t know where to begin writing down a keyword strategy, as it seemed like quite [...]

Moonlighting, Pilates & Regulation

There are a number of things that have led me to this post. I first started thinking about it following Judith’s post on SEO Moonlighting, then I had an experience with my pilates instructor and her website, that has my blood boiling still a week later, and finally Judith turned the SEO accreditation strategy session into a blog post which cemented my ideas and suddenly this post came together. I had planned for this to be the third in the SEO chicks 101 series, but this had to be written (in the way that blog posts often do) so I’m afraid you will have to wait until Thursday if you want to learn more about Keyword strategies.
For now let me [...]

SEO Accreditation strategy Session

The SEO accreditation Strategy session seminal meeting happened and with it, a lot of ideas for qualifications, accreditation and service levels emerged.

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