ShareTweet Solo Presentation by Lee Odden of TopRank Marketing It is a PACKED hot room for Mr. Odden who is taking pictures of us all so we can go and tag ourselves daft on their Facebook page. Lee asks “What is the big lie about content?” – oh yeah it’s the “build it they will come” stuff. If you have great content… set it free! 92% of US internet users use search to find information to help inform purchase descisions (according to Ketchum study). Search is becomming a lot more social (innit.) 85% of marketers consider content marketing as extremely important, however only 50% have a content strategy. Most Popular Types of Content social articles events eNewsletters blogs Lee asks [...]
Archive for the ‘SEO Events & Photos’ Category
ShareTweet Moderator – Gillian Muessig Speaker – Dixon Jones Speaker – Judith Lewis Speaker – Ken McGaffin Looks like Gillian is MIA so Judith is warming up the crowd with some @greenandblacks good stuff. Judith Lewis – Beyond fills in, to intro for Dixon. Hands over to Dixon. Dixon Jones – MajeticSEO We’re looking at what defines success; correlatrions between links and traffic. 1st Case Study: beautifulpeople.com Dating site, pretty common, competetive, not particulalry newsworthy. Aim was to create a storm by kicking out all the fat member (7000) of the site, which worked extremely well as linkbait and in terms of articles.
ShareTweet Meaningful SEO Metrics – Going Beyond the Numbers Moderator – Brian Clifton Speaker – Matthew Bailey Speaker – Peter Young Brian Clifton introduces the concept of web analytics by saying that for many it can be off-putting, however Brian defines it as “measuring the user experience” in order to improve it. Two types of tools – on and off-site analytics. On – what happens when a visitor comes, what do they do, how do they engage? To a large extent it is site-determined, and within our control. Off-site – less within our control, e.g. search rankings or 3rd party mention. The challenge for the web analytics industry is “how do we bring these together?” Brian hands over to our [...]
ShareTweet Fret not, if you haven’t got a ticket for SES London 2011, as the SEO Chicks will be out in force (like Delta Force.) Unfortunately Sarah Carling can’t be with us, as she is pretending to be Canadian. Lisa Myers and Judith Lewis will be speaking at various sessions, whilst I’ll be covering some of the main events, with some support from Julie Joyce. Here’s the dates and times of the sessions I’ll be covering. The intention is to liveblog, so keep an eye on the hashtags #SESUK and #SESLondon. Day 1: Tuesday 22nd February 2:45 – 3:45 Track 2. Meaningful SEO Metrics Speakers: Brian Clifton, Matthew Bailey and Peter Young 4:00 – 5:00 Track 1. How to Become [...]
ShareTweet The SEO Chicks are pleased to announce this years “must attend” Networking Party on Wednesday 23rd of February on a boat on the river Thames. Yeah you heard it right, a boat…FUN! SES London is only a few weeks away (21-25th February) and is set to be yet another fabulous conference with some cracking speakers lined up, sharing their SEO, SEM and Social Media strategies and tips. This year the conference has changed venue and is held at the Queen Elizabeth II conference centre, in Westminster. Over 1500 knowledge hungry attendees are expected this year for 3 days of Search & Social Media sessions. But it can’t be all work and no play, so one of our own Chicks, [...]
ShareTweet Wow, now that’s a dodgy and gramatically incorrect title if there ever was one. So sorry I’m so late in posting the finalists for the #SEScrapmas competition . Turns out Wednesday (which was the deadline) was actually yesterday, days kind of blur when you are on maternity leave. The other day I walked out in my slippers, have also found my house keyes in strange places, you get the drift – I’m “two sandwiches short of a picnic” at the moment. Anywho, thanks to everyone that entered the competition and hellped us spread the word, we had some cracking coverage and entries. We had so much fun hearing some of the stories and seeing the pictures of your “crap” [...]