ShareTweet Fret not, if you haven’t got a ticket for SES London 2011, as the SEO Chicks will be out in force (like Delta Force.) Unfortunately Sarah Carling can’t be with us, as she is pretending to be Canadian. Lisa Myers and Judith Lewis will be speaking at various sessions, whilst I’ll be covering some of the main events, with some support from Julie Joyce. Here’s the dates and times of the sessions I’ll be covering. The intention is to liveblog, so keep an eye on the hashtags #SESUK and #SESLondon. Day 1: Tuesday 22nd February 2:45 – 3:45 Track 2. Meaningful SEO Metrics Speakers: Brian Clifton, Matthew Bailey and Peter Young 4:00 – 5:00 Track 1. How to Become [...]
Archive for the ‘SEO’ Category
How To Sell Yourself As A Client
ShareTweet Here’s a bit of advice for those of you looking for someone to help you out with your online marketing: Don’t be such a complete asshat. For some of you, this is easier said than done (at least judging by some of my recent encounters) but try, please. Here’s Bill O’Reilly in case you aren’t sure exactly what an asshat is. Over the past few years I’ve learned that there are quite a few warning signs that tell me that no matter how much money this guy is waving around, I don’t want him as my client. As I co-run the business with my husband, we try our best to agree on which clients to take, but occasionally one [...]
Knowing Why Is As Important As What
ShareTweet A thought occurred to me yesterday, that I just had to tweet, “One of the biggest causes of SEO mistakes is because people know what to do but not why they need to do it”. I had a load of great responses to this, but still felt like I needed to elaborate on it a little, so here goes. There are so many things that I see people recommending for SEO that are not relevant for the site they have been recommended for. Robots.txt files are the example that always springs to mind, it’s not uncommon to see someone state something along the lines of “your site has not robots.txt file and one should be added”. Why? If the site doesn’t [...]
What Happens When SEO Stops Working?
ShareTweet SEO or search engine optimisation is the act of altering certain key aspects of a page to help the various search engines understand what the page is about and rank it accordingly. Each page needs to have a specific focus and there are various elements on each page which need to be fine-tuned in order to ensure the web page is found, and ranks well, for specific search queries. Some companies feel that this is a one-time job and once done, it should last forever. There are several reasons why this is not true and why as a business, you need to ensure you are keeping up with the changes your site undergoes. The algorithm Google uses changes daily [...]
Geotargeting on the same domain – using XML sitemaps
ShareTweet I wrote a blogpost a few months ago on Searchcowboys about “How to use Multiple Sitemaps on the Same Domain for Geotargetting” and got a great response. Although a few of the readers commented that the instructions were a a bit “fuzzy” and that a step by step explanation would have been great. So I thought I would share it with the SEO Chicks readers and do a step by step guide on this method for geotargetting. But first, let’s get some background info on why and so on. Issue and why we came up with this solution? One of our clients (as so many other companies) have a .com domain targeting the UK, but in addition they are [...]