ShareTweet (I have a half written blogpost in my head, about ‘deathbait’. When I finally resurrect it, you can smugly point me back to this question.) Is it just me or are the days of the bucket test now dead? I was ‘told off’ by a journalist recently for using jargon- laden crap language.., so by bucket test (which was the terminology we used at Yahoo! and I’ve seen it on the outside too) I mean when a small percentage of search users, are deliberately shown a different set of results to most others. Performance criteria such as likelihood of refining query and repeating search, interaction with results, interaction with which result etc. are all closely monitored and then the [...]
Archive for the ‘SEO’ Category
ShareTweet As some of you might already know I experienced some issues with one of my client’s local business listing the other day and it royally pissed me off. It seems Google Local Business Listings have a hole bigger than the Grand Canyon. And apparently it’s been there for a while, talking to DaveN over IM the other day he ran into similar problems month ago. And it’s still not fixed, ARGH!??!! Ok, so let me paint you a picture, at the moment local business listings are HOT property, especially in the UK and particularly in the hotel, restaurant and pretty much any service industry that is applicable to location in the search phrase. Most of these searches now includes [...]
ShareTweet This is the third of the SEO Chicks 101 series that Lisa introduced a couple of weeks ago with her delve into canonicalisation issues. The second post in the series was Nicholas look at data analysis This post was inspired by Lesley Cutts, owner of one of my favourite sites www.Goodnessdirect.co.uk who posted what I thought was an interesting response to a statement I made on twitter. Now not to make you think I’m disorganised, but I had lost some notes I had made on a keyword strategy for a client (I found them in the end & all was well), and Lesley commented that she wouldn’t know where to begin writing down a keyword strategy, as it seemed [...]
ShareTweet There are a number of things that have led me to this post. I first started thinking about it following Judith’s post on SEO Moonlighting, then I had an experience with my pilates instructor and her website, that has my blood boiling still a week later, and finally Judith turned the SEO accreditation strategy session into a blog post which cemented my ideas and suddenly this post came together. I had planned for this to be the third in the SEO chicks 101 series, but this had to be written (in the way that blog posts often do) so I’m afraid you will have to wait until Thursday if you want to learn more about Keyword strategies. For now [...]
The SEO accreditation Strategy session seminal meeting happened and with it, a lot of ideas for qualifications, accreditation and service levels emerged.
ShareTweet When I write about SEO, or when I perform it, it is often broken up into a set of discreet tasks. SEO is this, SEO is that, SEO is the other. Yadda yadda yadda. But what I’ve always believed, and what I still believe, is that SEO is a constant continuum along which certain signposts may be set. Social media is the darling child of the moment with businesses hot to try this new medium. Social media, we are told, is all about engagement. I have always said that creating passionate advocates works offline as well as online and social media is not a cure all. It certainly hooks in to SEO though. Paid search is one of the [...]