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social-media-ice-cream

This week I noticed a lot of great things happen in the social media space. Many yummy, tasty social media treats! Since Tuesday, different Ice Cream franchises have been offering special discounts or free ice cream through the Blogosphere, Facebook, and Twitter.

SocialMediaIcecream

Facebook Gift

Ben & Jerry's Free Cone Day

Additionally, they did a great job at outreach as I spent the day seeing millions of pictures of the lines that were circling around the block for ice-cream. I looked at massive amounts of Twitter posts where people tweeted the participated location and the wait time. With all of the social effort put into this campaign, it was a huge success. But in other Ice-Cream regards, it seems like Ben & Jerry’s knows what they are doing.

Icecreamserps

  • Weds, April 30th = Baskin Robbin’s 31 Cent Scoop Night- Not as impressive as Ben & Jerry’s campaign but still took a decent Facebook initiative. It’s Event Page has over 350,000 RSVPS (maybe’s, not attending, and attendees). That is a huge amount of engagement. They are also donating funds to a Fire Fighters charity and only having the promotion for 5 hours.

BaskinRobbins

  • Thursday, May 1st= Carvel launches it’s new Drink Flavors with Free Drinks.- This campaign was not executed too well. While, yes I found the event listed on Facebook, it was realy nowhere else. I did find a bunch of boring PR about the new flavors they are promoting, but no creative, no engaging interactive applications, nothing. Their website is not too helpful either, it does have a call out on the homepage, but the CTA links to basically nothing. Seems like Carvel was not completely prepared to launch this campaign but decided to jump on the bandwagon of Ice Cream promotions week.

Carvelpromo

I hope everyone has enjoyed their Ice Cream treats this week!

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In case you are living under a rock….

Twitter is just another one of those social platforms that you didn’t want to grow attached to but knew you would. It has become unavoidable at this point. If you don’t tweet, I bet at least five of your Facebook friends have synched up their Tweets to their status update. It’s gotten to the point where even my friends who aren’t within the internet marketing industry (all 5 of them) have a Twitter account, whether they know how to use it or not doesn’t really matter. I doubt they will sign up for Pownce and the whole point of any of these wastes of time are for them to exist for the masses.

I have noticed that it all breaks down to 3 different types of Twitter users:

1.There is the Twitter user that tweets all of the time. This is the person who just tweets nonsense once an hour. You read their tweets but might form an opinion on them just based off of the value of their update. Maybe they are humorous and you appreciate the smile it gives you or maybe its just random crap that doesn’t even flow and becomes annoying. Sometimes these people also converse with each other too much, they should be instant messaging each other. If you know these people you might want or not want to follow them.

simple tweets

2.Then there is the marketer twitter user. This twitter account might be owned by a blog, a news source, or a blogger. The updates might be fed by a bot and are on a schedule. The only purpose of these tweets are to inform you when they add new content to their site. This has become really useful because I don’t always have a chance to read my reader and I am updated about blogs I read through a second source.

Biz Tweet
3.Finally there is the tweeter that I favor the most which is a great combination of the two. This person tweets things that come to mind, links to things that they like, links to things they are marketing (whether it be a personal brand or a client) tastefully. I’d like to think I am this kind of tweeter. Donna, also does a great job of this.

Perfect Tweet

There are still many people who are well recognized in the industry who don’t like Twitter and choose not to use it ….like Lisa. In my opinion it is not as necessary to use Twitter as it is to use Facebook. You can simply use Twitter scanners like Terraminds (which has been on the fritz lately) or Tweetscan for market research. I have had huge success from using these tools.

Twitterific

Just like any other social media trend, micro-blogging has to be used on a schedule. Some tweeters update once and hour or more and this can be really annoying if you are running a Twitter api like I do. It can be super distracting if your api uses sounds and your computer just tweets all day, but of course you can control this. However I like it because it makes me feel like I am working in a park somewhere with birds……

Keeping tweets to a regular 5 to 10 time basis keeps your followers familiar with you and the types of updates you are doing. Likewise you don’t want to be updating with links at heavy work flow hours because chances are nobody will click them.

Another thing to keep in mind is tweeting during or at conferences. This is how Twitter became popular. During conferences Twitter goes crazy with updates and can be really distracting if you are not attending but helpful if you are looking for links with info about the conference. Because of SWSW and SES NY. I have turned my Twitter sounds off because it is just too annoying.

Nevertheless you can chose to be the Twitter user you want to be for whatever purpose you are doing it. But as with any social content platform; know your audience, be present, and be consistent.

If you are new to Twitter, there is a special language spoke, please refer to the Twitter Glossary beforehand.

PS: Color wars are happening now at Twitter. Here is a great video that explains what this is…

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                  Mixx screen shot

Not another blog post about Mixx!! Haven’t we established that it is just a waste of time? That is what some well respected folks are saying. Yet people are still mixxing away, the numbers all around are going up slowly but surely. But it still has not killed Digg, like it was promised to do.

But watch out… these new features are pretty intimidating!

Mixx Profile

Today I logged into Mixx, and I had 4 new messages!!

You now have the ability to send messages to fellow Mixxers, showing their user name and avatar, and the option to send to all. Even send a message to entire groups. You can opt-in and out of e-mail notifications, and conversation threads. I have already seen a lot of “Woo-Hoo’s” and “This is so much better than Digg” threads. But many people are foreseeing this function abused.

What do I love about Mixx you ask?

  • The ability to reach the right target.
  • Posting to groups with interested eyes.
  • The Mixx staff is helpful and actually listens to feedback.
  • My peers use it and talk about it.

Why should you use Mixx?

  • To be a conversation starter.
  • To have yet another tool to spread your personality around to your peers.
  • To research an audience.
  • You can invest 5 minutes on Mixx instead of pointlessly Tweeting.
  • You will be ready and ahead of the crowd if Mixx does end up being the big, bad Digg Killer.
  • Super smart chick blogger, Tamar, is the new podcaster at the Mixxingbowl.com and if she is talking about it, it must be cool!

Are you better off avoiding it and chalking it up to just another social news site? Sure, why not?

If Social News is not your forte chances are you can get much more work done by avoiding it all together . But in my opinion it is important to know how these sites work whether you are utilizing it or not.

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Faceboook Conversations

Since writing a few blog posts about the benefits of using Facebook for marketing, I have been asked; “Well, how do you do it?” There are no secrets to using Facebook, unless you are running illegal scripts. Depending on the reasons and types of markets you might be dealing with on Facebook, it’s really quite simple to utilize the social network as a marketing tool.

“Don’t hate on Facebook.” Give it a chance before you decide to curse it to hell as an annoying social site that is a waste of time. If you STILL aren’t using Facebook for yourself, you won’t be able to understand how to use it for anyone else.

Create your “internet marketer” profile. I prefer when people give it their own personal touch. Add some (and only some) albums of cool pictures for me to see what you are like. Myself among many others are dying to judge you. This sounds a lot worse than it actually is.

By now, you probably already know over 100 people on Facebook. Whether they are your actually friends, or authors of the blogs you read. The #1 Simple Step of Social Media Success is to connect with these people, according to Chris Winfield. Facebook makes it really easy for you, and separates these people into networks, and clubs. You already know who you should be conversing with. In most cases, networking professionals will accept your friend request.

Some of these people, you might not have gotten a chance to talk to at the latest convention and now you are looking at mobile uploads of their children. This really is a wonderful tool.

Here are 10 reasons why you should STILL be using Facebook as a Marketing Professional:

  1. Join all the groups that relate to you & add connections: Start conversations with people you look up to in the industry. Possibly gain a friend request or two hundred.
  2. Promote your blog or other blogs you are promoting on your profile, using BlogFriends. You spent hours perfecting the perfect blog post, now everyone knows.
  3. Draw attention to yourself quickly: Upload a new album, post a note, poke people (occasionally), comment on everyone’s stuff. Being popular on Facebook can easily transfer over to real life.
  4. Set up real life connections: Introduce yourself to your Facebook friends. Start a relationship. These people are also voters on Social News sites, and blog writers, and good people to know.
  5. Research information for clients & Gain Knowledge: Dive head first into groups and read what people are saying about your clients. Excellent for those who are practicing Reputation Management. Read forums, participate, research, and get to work!
  6. Network before big events: With SMX West coming up, there are tons of groups to join. See who will be there. Set up a meeting with these people by sending them a message on Facebook, or just simply join the group so people will know you will be there as well. Look at their profile, if they have recent news, you will have a conversation starter at the convention.
  7. Update your Status: I hate to say it but those people who tie in their Twitter with their Facebook status are super helpful. If you become a regular status updater, people will always take interest in whatever your doing. It’s like reality TV. *Congratulations to Glen Allsopp who just PASSED HIS DRIVING TEST! 38m ago*
  8. Applications Help: It’s true that many applications are annoying. But the Stumble Upon application is awesome! It shows on your profile and news feed what you are Stumbling, so this way everyone else knows, and will also stumble if they are interested.
  9. Facebook is Improving: The ever changing controls are sometimes annoying but helpful. You can edit your preferences in the news feeds and see what you want to see. You can also control what people see about you with privacy and security settings.
  10. Facebook Profiles Rank- If clients are looking you up, they might like the fact that your profile comes up (but they might not). In this case, it works the same as LinkedIn. So make sure to keep it as Professional as the business you run. *For example: While hiring, I did a search and found a possible employee Facebook page and lets just say they weren’t hired based on the profile picture alone. This could have totally worked in their favor, if I saw a nice clean page with nice comments from Coworkers, friends, a link to their blog, etc.

So… Why Not? It’s totally up to you how you want to use it. If you choose not to use Facebook, then don’t. If you just want to use to it watch what everyone else is doing, that is fine too. You don’t have to add every application, or give drinks to your Top Friends. You can totally make what you want of it.
I hope that this post helps people who are still “Hating” and helps them find success with Facebook conversations, like I have in many ways.

If you have any other reasons or ideas why Marketing Professionals should STILL be using Facebook, please let me know!

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If anybody remembers the IMNY Charity Party last year, it was a great place to network.

It was also my very first networking event in the industry and it is also where I met a very friendly Brian Wallace, President of NowSourcing. He is the writer of the NowSourcing blog, which is the place to be if you are interested in learning more about Digg, Mixx, Twitter, etc.

Brian also founded a new blog that is making a lot of noise: Collective-Thoughts, the collective Social Media blog who’s contributors are impressive to say the least. Brian rounded up some of my most favorite SMM people on the net; Andy Beard, Glen Allsopp, Mark Laymon, Marty Weintraub, Rose Sylvia, Shana Albert (who I nominate to make a guest appearance on the SEO-Chicks blog), Tadeusz Szewczyk (onReact), Tim Nash, and then there is Brian’s cat who is quite popular on Twitter.

Collective-Thoughts

Brian is really on top of his Social Media game! I often catch him online at 2:00 AM, Sphinning, Digging, and other things that can easily turn into verbs. So I asked him to share some of his expertise with me!

1. You are very active in the blogosphere. How long have you been blogging? And when did you learn that blogging became crucial to your social media status?

I’ve been blogging off and on since 2001. Blogging is an inherent factor in social media success since social media needs content to thrive. Think about it: if you post once a week, that’s 52 pieces of content. It looked to me the blogging and social media would be a huge driver about a year ago.

2. Often we see many posts about falling victim to Social Media time consumption. How often do you spend on Social Media per day?

More than I’d like to admit some days. However, I try to lead a balanced schedule, and fit social media in when time will allow. Social media can really lead to burnout, so everyone should be careful of this.

3. Why is everyone so crazy about twitter? Can it be used as a Marketing tool, or is it just social noise?

People are crazy about Twitter since it has been gaining adoption with a larger audience. A tool is only as good as its adoption. So if you look at the rise in the number of users, average time spent per user, and the number of mashup applications being developed, things start to make sense.

Regarding the noise factor: if you find specific individuals to be too noisy for your tastes, you can simply just stop following them. Some users create a company Twitter account while others keep their more personal Tweets (gosh, personal Tweets should be an oxymoron) over on their own name. Businesses can and should leverage Twitter, but as always, try to understand the community before you potentially damage your brand.

4. Digg has been retiring top diggers left and right with no remorse. Some people say Digg is cleaning itself up to get ready to be sold…What do you predict for the future of Digg? And how will it reflect on its top Diggers?

I think a better word for “retiring” would be “banning” . Many top Diggers, banned or not, are getting a bit fed up with the state of Digg these days.

My prediction is for Digg to be sold within the year, and some of the top Diggers will bail from Digg and go out to other social sites. Mixx in particular has become a Banned Digger magnet. This isn’t to say that all influential Diggers will leave, but it will likely change the landscape.

5. You launched the Social Media Ninjas Contest not too long ago… Is it really all just a popularity contest?

Much of social media is a popularity contest. Seriously though, we are about to announce the final winners, so stay tuned!

6. Everyone tries to have the most recognizable avatar. It seems like it’s all been done before. If you had to create a new avatar for yourself today, how would it look?

I’m pretty fond of the big green N, and it is recognizable. Sometimes people put too much thought into their avatar and make it too detailed and complex. Nearly all sites keep your avatar at 120×120 or less, so think about sizing issues.

If I had to make a new avatar today, I’d be sure to make something creative, colorful, and memorable – and pass it out to a few friends for feedback.

7. Feed readers are as important as breakfast nowadays, skip it in the morning and your whole day is thrown off. It is sometimes hard to find good Social Media Bloggers who share really great tips, without reading the same thing over and over and wasting time. Can you recommend a few Social Media bloggers who have changed the way you do things?

Not particularly fond of RSS, as I prefer to really get the feel for the post and the community by visiting the site directly. That being said, it is difficult through all the noise and regurgitation to see which social media bloggers are truly worth watching. Folks that truly have a unique voice that have had my attention recently are: Lyndon, Copyblogger.com, CopyBrighter, Glen (viperchill.com), Tim, and Shana (socialdesire.com). They all talk about different things that hold my interest.
However, Kathy Sierra’s blog headrush.typepad.com is probably the best of anything like this, but unfortunately she may never be posting again.

8. What is your quick advice for anyone looking to improve their social media campaigns ?

Quick advice: Don’t be stupid. Many people dive head first thinking that if they just submit their own stuff, people will automatically love it. Guess again. Understand your community before submitting a thing. Observe, take notes, ask around.

I want to thank Brian for allowing me to interview him and learn from him. You can add him on all social networks as “nowsourcing”, and I advise that you do! Follow Brian’s advice and maybe you too could be a Social Media Superstar!

winner

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You have made a promise to yourself to be a better you, as you do every new years. There is a whole industry based around New Years Resolutions, but it has changed entirely. If five years ago you started a food journal on January 1st, by now you might have added the “My Diet” application on Facebook, which has about 520 daily active users.

With so many people searching the web right now, how are web based companies capitalizing on New Years? As people are Googling this week, whether it be for a new diet, exercise routine, budget planning, etc., will your website have something to offer?

I have to admit, I was a bit disappointed with the SERPS for New Years Resolutions. Actually, there was only a handful of “resolutioners” that bid on the keywords “New Years Resolution“. I guess (in a nutshell) I expected a lot more creativity. There were hardly even any PSA type sites to help quit smoking (for those who made that their resolution).

Of course, some websites are not totally flexible and they may not have anything to offer when it comes to resolutions or capitalizations…fine. But for the most part, the job of Internet Marketers is to use swift tactics to stimulate the user into believing they have a reason to be at your website; whether it be for a New Year’s sale or the debut a new product. This gives them a chance to participate and engage with your brand, your commodity and keeping them there. So, if you are smart (and have budgeted correctly) you can make new years work for you just by using Social Media.

Ultimately, capitalization is defined as using something to one’s advantage; how is it that you can market YOUR brand to your advantage?

The #1 Top New Years Resolution is: To Lose Weight (not a surprise). We were all caught up in that resolution one time or another, if not still.

pumpkin

(Image is outdated but Blogosphere has grown and people still want to be skinny).

According to this article, companies-capitalize-on-New-Years.

However, companies are still capitalizing on the scheme of “Losing Weight in ‘08.”

“Weight Watchers International is debuting a billboard in Times Square in a campaign for the first quarter of 2008 that will include television and print ads, an Internet video and MySpace page.” What about Facebook? I think, Weight Watchers International should really be more attentive to their market. Don’t they know that people prefer Facebook over Myspace?!

Facebook Application Developers didn’t waste any time this New Years. They were really thinking about “capitalizing” on their New Years Resolution. Remarkably, there were 29 Active Applications with the keywords “New Years”. The New Year Resolution 2008 Application has 2,836 daily active users, compared to other applications; that is a very large number.

Of course the Blogosphere naturally goes crazy with the concept of New Years. Millions of boring “end of the year lists” to read, but Aaron Wall took a different approach. He wrote a new years resolution; not for himself (not that I know of) but for SEO Book. What is YOUR blog(s) or website(s) resolution?

In the case of other Social Media sites, there were 157,000 New Years Youtube videos. Nevertheless, it was common to see many New Years Day photos spreading around Flickr. In particular, many pictures depicting what New Years day and celebrations looked like from different perspectives and areas of the world.

Resolutions

With New Years now directly under our nose, can I ask: How will you make your 2008 different by using Social Media?

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Facebook Growth

What is Blue and White and Read All Over?

What has more than 59 million users? Has 250,000 new members per day since January 2007? Has more than 14 million photos uploaded daily? Has More than 65 billion page views per month?

No…. Not Orkut.

The Answer is Facebook!

Whether you love it or hate it, if you are reading this blog, you are a Facebook member and you use it daily.

Every SEO Chick has a Facebook.

Here is how People were using Facebook in August 2007:

It was only a matter of time before every SEO, Link Bulider, and Internet Marketer in general saturated this amazing Social Networking site and took over. When the opportunity arrived over the summer to include applications and more recently Business/ Fan Pages there are more and more Facebook marketing campaigns popping up everyday.

Facebook made headlines many times this year. From when they sold a portion of advertising rights to Microsoft for a whopping $240 million, beating out Google’s bid. And then more recently Facebook has been battling their issues with the newer Beacon addition (Beacongate), which was heavily discussed in the blogosphere. Growing at such a rapid rate, I am sure that Facebook will definitely show up in the headlines for both negative and positive reasons more frequently.

Facebook has become an important tool for not only internet marketers, but all kinds of business. However, it is difficult for some (including me) to keep Facebook at work being ultimately work driven and not include social fun, but somewhere there is a thin line.

So if you are not using Facebook as part of your Social Media or Social Networking campaign, here is a list of blogs I find super helpful to keep yourself updated on whats new on Facebook:

  1. Face Reviews - An awesome up to date Facebook news blog for marketers.
  2. The Official Facebook Blog- Updated by Staff and Zuckerberg himself.
  3. Inside Facebook- Tracking Facebook and it’s platform.
  4. Facebooking101- Facebook Bloggers- Collects random posts about Facebook from all around the blogosphere.
  5. All Facebook- The UNofficial Facebook Blog.

Facebook has definitely changed my work-flow (and my life) over the past 6 months and has improved Brand Management, Traffic spikes, link building, and it has opened up HUGE doors in my career through networking.

Questions:

  1. Has Facebook changed your life more so than other Social sites, such as Myspace, Bebo, LinkedIn, etc?
  2. How often do you use Facebook?
  3. Do you include Facebook in your marketing campaigns?
  4. Do you use Facebook Mobile or Faceberry ?
  5. How has Facebook changed your work performance over the last year?

Facebook Comic

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26th December 2007 | Comments (15) | SEO, SMO (Social Media Optimization), Blogging | by Stephanie.

Many posts talk about branding…branding is an utterly fascinating avenue to consider when you’re marketing, whether online or offline, but it’s not as easy to do well as you might think. When we think of branding, we tend to think of branding a product, a service, or a company. We don’t necessarily consider branding our names, but we should.

Consider this: no matter what you are a part of, you’re still an individual subject to searches for personal information. What turns up when someone searches for you is a matter of reputation management, but you really can actively control this for the most part with branding your name. Especially in the online marketing field, you need to be up on what’s being shown when someone tries to learn something about you.

So…how can you do this? Obviously, you can be as nice as pie and not curse on your blog posts and not let photos of you drunken and disheveled hit Facebook. Let me tell you that is harder than it seems! And I’m mostly joking anyway there. I do think that there are some lines you shouldn’t cross BUT I also think that most of us would rather see someone’s true personality shining through than have it covered up.

Witness the below image, which was a drawing created by the graphic design team at my last job…see, they know me well. Note the misspelling. It adds character. Also my eyes are green not blue but who’s nitpicking? OK I am.

Julie Joyce IT

If you do a search for your name, god only knows what’s going to turn up, especially if you have a fairly common name. Apparently Julie Joyce does some heartfelt Christian music…now that sure as hell isn’t THIS Julie Joyce. Still, I haven’t found any pervs with my name. Yet. If you are lucky enough to have a unique name, you should not have to wade through so much crap in order to see what turns up for your name. Lisa Ditlefsen, for example, is lucky enough to have the top 10 Google results actually be for her and not some insane impostor like my gospel singing friend.

When you’re checking all this, think about how different people search. Some would simply type in your name and, if you’re interviewing for a high level position in marketing, not be overly impressed if they found nothing at all. Some of these people will also not want to dig through results in order to find the ones that are actually relevant. This is your chance to do SOMETHING, most likely in the form of a social media campaign, to elevate your name’s status in the SERPs. Someone looking for “Julie Joyce SEO” is going to find more relevant results than someone searching for “Julie Joyce” since there is the aforementioned gospel singer plus a few other ne’er-do-wells with my same name BUT can I count on the “SEO” bit being added in the search? Unfortunately, I cannot.

So do the name search…and do the search with all sorts of other bits added on that someone might use for various reasons, and if you aren’t happy with what you see, do something about it. You’re in marketing, after all. If you can’t market yourself, what chance do you really have to market anything less important?

That being said, I’m going to try and crush the gospel singer!! Then I’ll work on the Florida artist and then, last but not least, the coach! Nicely, of course.

In conclusion…just two more items before you can go back to watching the Foo Fighter’s “Learn To Fly” video on Youtube. Or is that just me?

A few people use pseudonyms when blogging (hello Esrun you black hat basta…hello!!!) and that’s good if you’re up to exerting evil influences on the world. However, if you’re not and you’re considering blogging without using your real name, read what Penelope Trunk has to say about why you should be brave enough to put yourself out there and build up a name reputation. Why put time and effort into something if no one knows it’s you?

The same common sense approach to branding a name in the world of writing books applies to the world of writing online, which is a great bit of what we do as SEOs. Read Tom Brosnahan’s article on “Author as Brand Name” for a few tips.

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14th December 2007 | Comments (9) | SMO (Social Media Optimization) | by Julie Joyce.

Apparently the Facebook group “1,000,000 Strong for Stephen T Colbert” is the fastest-growing Facebook ever (if you believe the hype, and I’m gullible so yes, I do.) This is only slightly more impressive than the SEO Chicks Facebook group reaching 69 members in close to 6 months. However, we have not (yet) threatened to crush the state of Georgia so that’s most likely why we’re not seeing such a massive spike.

The Colbert group and all the other groups that involve a drumming up of support for his Presidential bid are doing an amazing job of basically conducting a massive free focus group session. This is an absolutely brilliant use of social media. It’s funny and innovative enough that it gets the attention of interested people, which automatically makes it at least as valid a study as one run by those pesky teenagers who accost you at the mall when you unknowingly come around a corner without having your weapon drawn.

Focus groups, especially properly run ones, can cost quite a bit of money. They can also easily fail to give you any usable information. There are a variety of reasons for this, ranging from the simple “god I want to get out of here so I can get another Cinnabon” to the more complex “my lithium supply is low and I need more now.” Sometimes people simply want to tell you whatever they can in order to be relieved of their duty. I’ve pretended to be a Satanist before, simply to get some Jehovah’s Witnesses to leave me the hell alone. Word of warning here: that simply eggs them on so just pull out a gun or something.

If you’ve ever been desperate for money and the plasma donation center was closed due to a health department crackdown, you may have agreed to be a part of a focus group. Sitting in a room with other jury-duty-avoiding citizens may not seem nearly as bad when you’re asked to do it…until you sit there and watch an inane video for 45 minutes and then have to answer questions about it when you spent the whole time wondering what you were going to wear tomorrow and how come your dog still stinks like ass even though he’s been bathed 5 times in the past week. A Facebook group, unless it’s been really poorly planned, doesn’t usually come with all of this baggage. At minimum, you don’t have to actually sit near anyone else who may or may not have indulged in the same ritual daily shower that you did this morning.

It’s not just the lack of a need for physical presence that makes something like a Facebook group a great way to gauge an opinion on something, either. Did I mention the whole free factor? There’s no cost for a well-ventilated room anywhere, no equipment to buy and maintain, and no budget for Cheezits and apple juice. In something as volatile as online marketing, spending tons of money on something that takes lots of time as well is not a really great idea. By the time you’ve spent a fortune to discover that yes, this idea is good but this one sucks, you may have missed your chance anyway. Why not do a quick Facebook test and save yourself a lot of trouble?

Obviously this is not an idea that everyone could use. In the spirit of simply giving you something to think about, I’m also oversimplifying things. I personally don’t have much need of testing anything other than “are my nun jokes really that offensive?” or “who likes Gary Numan?” Still, at times, even though I utterly despise politics, that sector leads the way in many aspects of our culture. With the Colbert group’s attempt to determine how much support he could indeed potentially get if he ran for President in the U.S., they’ve opened up the possibility of finding a great new way to identify popular opinion without clipboards and bored yet earnest teenagers. This could be seriously invaluable information in many industries.

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5th November 2007 | Comments (2) | SMO (Social Media Optimization) | by Julie Joyce.

Weddings weddings weddings…it’s all the London SEO crowd can think about now that my lovely Viking Lisa has apparently agreed to marry Rob Kerry IF, and it’s a big IF, the monkey can get a top rank in Google for the term ‘weddings.’ She obviously doesn’t know that I went out with him last night and will be seeing him again tonight though.

I have always wanted to be a bridesmaid in Vegas. Anita wants to be the flower girl. This is big stuff for the SEO Chicks so please, digg and sphinn til these two are forced to let me buy a lovely silk dress with a matching parasol. Like I don’t have that already but still…

You can read more about this as Rob attempts to lay blame on the Nottster for the wedding.

Update: please note that I have refrained from my usual “why buy the cow when you can get the milk for free?” question here. I’m trying to show a bit of class while I’m in London this week, in order to prevent the Brits from staying red with humiliation the whole time I’m here.

SEO Chick to Marry Evilgreenmonkey

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10th October 2007 | Comments (3) | SMO (Social Media Optimization), Linking | by Julie Joyce.



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