Archive for the ‘Social Media Marketing’ Category

Twitter Is Not a Social Media Strategy

I’ve been talking to a lot of companies lately, who are starting to think that maybe they need a social media campaign. Their mum’s brothers dog suggested it, because, well, you’re not anyone these days unless you’re on twitter, right?
Upon further investigation, it seems that they have had a few social media agencies come and pitch to them, most of whom have provided no history on their business, or even the individuals history in social media, but these “social media agencies” have confidently advised these organisations that they “need a social media campaign”. In some cases I have seen the client be set up with a nicely skinned twitter account, a Facebook page with their logo, log in details and [...]

I’m an SEO Faker

Before you all start writing blog posts titled “Shock revelation of new SEO Chick” please let me explain.
When I first started out in SEO, I remember looking at the blogs, the SEOmoz comments & the Sphinn submissions, thinking that I wanted to be just like the people I was seeing writing there. They were doing amazing things, achieving great results, and working on exciting client projects that required huge investment and brought in massive returns. These people had relationships with the heads of marketing for huge companies, and wielded their power and influence to do good.
At the time I was an almost SEO, I was a sales person, an account manager first and foremost. Learning about SEO as I went [...]

Leveraging Social Media for PR and SEO

Social Media is often seen as the place for a company to be without the company understanding why they should be there. While you may see social media as a link building dream, it can be a branding nightmare. Judith Lewis, SEO Consultant with seshet.co.uk talks through her recent experience.

Verizon Fios: Doing Twitter Right!

It seems like years ago now that I moved into my own apartment and started looking at cable and Internet options. In actuality it was only two months ago. When I discovered that Verizon Fios was available in my location, I automatically went online to activate an account and schedule an installation. I wanted the fastest Internet possible!
The online activation was simple and easy to use. In about five minutes I put in my information and scheduled a date. One second later I got what I thought was a confirmation email. The email lacked any sort of number or code however. I called customer service to alert them about my order and their neglect on confirmation numbers. The customer service [...]

Wanna Get Social? My London Conference Picks

Being a geek rarely means going out there and hitting the vibrant social scene around London, Toronto, New York, Paris, Tokyo, Auckland or any of the other cities of the world. Usually it means going to a “networking” event at a conference and drinking until it doesn’t hurt quite so much anymore. Well, funnily enough it’s conference season now that the weather has turned even rainier (how can anyone tell…?).
So what’s up and on for conference goers? TONS! In fact, there is so much going on, I’ve pared it back a bit and focused on the place I spend most of my life in – London. My underpants have yet to host a conference, being [...]

Things That Are, And Things That Are Not, Linkbait

Sometimes, you cannot help but pity the poor people who come up with terrible marketing campaigns. I actually feel pretty bad for the people at Me.dium.com whose promotional video is nothing short of horrifying. Their software doesn’t appear to be bad, but the team in charge of approving that video should be fired. It’s supposed to be a parody and it’s supposed to be corny, but it’s the worst viral fail I’ve seen since P. Diddy thought you had to buy YouTube channels. I warn you: watching the video may induce the need to shoot yourself in the face. Of coure, this horrific car wreck of a campaign did act as linkbait in a way, as so many [...]

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