Archive for the ‘Social Media’ Category

Find A Mentor (Or Some Mentos)

Share Along with the list of skills that you need to possess in order to be a good SEO, I’d like to add the following: Knows how to find a good mentor. I’ve been in the industry for enough years that I do think that, for the most part, I know what I’m doing. I know what’s going on, I can adapt to industry changes very quickly, and I feel confident that the advice that I give is valid and worthwhile. However, I’m not stupid enough to believe that I can’t be wrong, which is why I am so fond of having mentors. No matter how much experience you have, someone else has more of it, and someone else has [...]

What’s in a name – A guide to social media name changes

Share As you may or may not have noticed, I have recently changed my name. Now before anyone makes the mistake that one hapless recruitment consultant did when touting for business, no I haven’t got married. I have reverted to my maiden name. Now when I got married and originally changed my name, the only difficulty was getting IT to change my email address, and sending that information round to clients. Changing back however has been somewhat more difficult, between twitter, facebook, and the dozen other social media profiles and websites I’m named on, it’s amazing I didn’t develop a split personality over the last month. However with a bit of planning, it all went very smoothly, and I didn’t [...]

Social Media World Forum: Social Gaming Panel

Share And the award for “Best in Show” goes to the social gaming panel. Day 2. I had this session double starred in my program from the get-go. Social gaming is an exploding market and contrary to popular perception, it’s not all about kids and teenage boys. This sector has serious ‘momfactor’. In a nutshell, audience, scale and enourmous commercial opportunities for brand. Our panel of experts we’re moderated by Michael Caselli founder of Lyceum publishing and a prominent figure in the online gaming sphere. I’d seen Michael in action at the recent London Affiliate Conference and it was clear he knew his panel and his subject matter. We weren’t disappointed at Social Media World Forum, as the panel were [...]

#SMWF – Morning Roundup

Share Session 1. Katy Howell – MD, immediatefuture. Katy was a last minute addition to the agenda and rocked the stage. Great speaker, no BS, no jargon and lots of real “from the front-line” experiences to share. We’re at a time of Shifting sands. Hidden costs.One client lost their Flickr page mid-campaign. Be warned that there are some drawbacks, hidden costs, content risk (who owns the data). Popular platforms are looking at charge models. 52% of people on soaicl networks have more than one sn. Influence should not be a replacement for audience. There is no cost per influence.There are different types of influencers. Authoratative, popular and collaborative influencers. Another problem – brands shout all the time. How do you [...]

Social Media World Forum: What Do You Want Blogged?

Share The 2nd annual Social Media World Forum takes place next week at London’s Olympia; and the schedule looks extremely juicy. The two-day forum starts Monday 15th and attracts some of the true thought- leaders in social media, who should be sharing their knowledge on some of the meatier issues faced by social media practictioners and participants today including; monetization, future technologies, engaging with brands and managing social/business metworks. (Like there’s a difference???) I’m in the midst of a hardcore liveblog training- regime, which involves a timed laptop bootup, which is more impressive than a rifle assembly drill. Plus a steamed fish and wheatgrass diet (concentration levels) and bionic occular implants (for the slides). Actually, that is a bit of [...]

Twitter Is Not a Social Media Strategy

Share I’ve been talking to a lot of companies lately, who are starting to think that maybe they need a social media campaign. Their mum’s brothers dog suggested it, because, well, you’re not anyone these days unless you’re on twitter, right? Upon further investigation, it seems that they have had a few social media agencies come and pitch to them, most of whom have provided no history on their business, or even the individuals history in social media, but these “social media agencies” have confidently advised these organisations that they “need a social media campaign”. In some cases I have seen the client be set up with a nicely skinned twitter account, a Facebook page with their logo, log in [...]

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