Archive for the ‘Social Media’ Category

Why Google+ Fails to Blow my Skirt up

ShareTweet Of late it seems I can barely go a day without bad mouthing Google+ Not only does G+ fail to blow my skirt up, furthermore I rather enjoy poking fun at it and on occasion* being out and out nasty about it. *These ‘occasions’ are actually pretty frequent. Want to know what my problem is? Hold on to your skirts hats   Google are making you their bitch. Google are using a pretty common marketing tactic – engaging with influencers in order to gain traction.

Hate Twitter? Here’s How To Keep Up!

ShareTweet Many people whom I know and respect have engaged in self-imposed Twitter bans recently. I have found myself fuming over tweets and fussed about it to people who don’t care, for ages and ages it seems. However, I totally rely on Twitter to keep me informed about absolutely everything that’s going on in our industry. If someone writes a blog post, I find out through Twitter. If Google decides to do something insane, I hear it through Twitter. I don’t rely on RSS feeds or bookmarks or word of mouth anymore; it’s just me and Twitter. However, Twitter is quickly killing my goodwill and sanity. The self-promotional tweets about how much money you just made or how many job [...]

Adjust Your Review Strategy, An Interview With @Chiropractic

ShareTweet One of the hardest questions to answer when anyone asks about online reputation management is how to deal with negative reviews. There are as many solutions as there are reviewers, and while it may be best to ignore some, responding to others with humour, a genuine desire to be better and a bit of imagination can go a lot further. That’s why it caught my eye when the legendary @Chiropractic (come on, how many Chiropractors do you think there are in the world who know more about internet marketing than most internet marketers) aka Mike Dorausch tweeted about a negative review he had received, and the frankly genius way that he dealt with it. This is the tweet I saw; And being the [...]

Social Media is a Brand Killer

ShareTweet With only 6% of companies ready to engage with customers on a regular basis and 82% of consumers actively wanting to engage with brands, the recent Alterian survey revealed a huge disconnect between businesses and consumers. Social media reports may seem to be a dime a dozen at times and while there are lies, damn lies and statistics, this report casts a frightening light on marketing departments all over the UK and US.  No matter how nicely you try and spin the numbers, the Alterian report “Brands At Risk” is a damning indictment of the inability of brands to keep up with the rapid pace of change in the current marketplace. The internet is essential to business.  Whether looking [...]

Find A Mentor (Or Some Mentos)

ShareTweet Along with the list of skills that you need to possess in order to be a good SEO, I’d like to add the following: Knows how to find a good mentor. I’ve been in the industry for enough years that I do think that, for the most part, I know what I’m doing. I know what’s going on, I can adapt to industry changes very quickly, and I feel confident that the advice that I give is valid and worthwhile. However, I’m not stupid enough to believe that I can’t be wrong, which is why I am so fond of having mentors. No matter how much experience you have, someone else has more of it, and someone else has [...]

What’s in a name – A guide to social media name changes

ShareTweet As you may or may not have noticed, I have recently changed my name. Now before anyone makes the mistake that one hapless recruitment consultant did when touting for business, no I haven’t got married. I have reverted to my maiden name. Now when I got married and originally changed my name, the only difficulty was getting IT to change my email address, and sending that information round to clients. Changing back however has been somewhat more difficult, between twitter, facebook, and the dozen other social media profiles and websites I’m named on, it’s amazing I didn’t develop a split personality over the last month. However with a bit of planning, it all went very smoothly, and I didn’t [...]