In case anyone out there is looking for someone to market their new line of “zebra-striped man thong” underwear, please contact me immediately since I now have experience ranking for this horrific item. However, if you need me to market the plural of the aforementioned item, that’s extra. SEO Chicks currently ranks 1 and 2 in Google for this phrase after a short post on negative keywords (and a comment from evilgreenmonkey.) This post was just written a few days ago…pretty fast results. I am also very, very pleased to report that there were only 314 results returned in Google (with 543 for the plural since of course you wouldn’t just want the ONE zebra-striped man thong would you? That [...]
Archive for June, 2007
- June 19th 2007
- 9 Comments »
Keyword Research – It’s About ‘Them’ Not ‘You’
I’m one of those rare creatures – an In-House SEM who is allowed to blog, speak at conferences, write articles and play with other companies websites. It was while engaging in one of these activities that I came across someone’s attempt at keyword research.
New SEO Chick – Judith Lewis
A big welcome to Judith Lewis Judith is a SEO & SEM specialist who has been working in the online world since 1996 (bloody hell). She currently works for Centaur Communications Limited, as a Specialist Search Engine Marketer. Judith has been a speaker at several SEO/M conferences including mad.co.uk’s Search Engine Marketing conference where she was the top rated speaker. This girl has attitude and knowledge, expect some great posts =) Oh, and yeah a lot of you will know Judith as deCabbit from the blogosphere
Pessimism Really Can Pay (Per Click)
Types of Matches in AdWords There are 4 types of matches that you can use in Google AdWords: Broad Match, Exact Match, Phrase Match, and Negative Keyword. I can tell you that from my own experience, I have (many times) simply set up ads without bothering to change my options (Broad Match is the default.) However, let me share a bit with you about how this kind of backfired on me. Another of My Tedious Examples I had a client who sold large equipment. They had a good PPC campaign, with lots of conversions on top keywords and their brand name. I had a meeting with them to talk about how we could improve the paid campaign–immediately, the client starts [...]
The Times article on eBays “boycott” of Google
I was reading an article in this Saturdays The Times with the headline “Google Power ‘less than thought’ as eBay start boycott’. The article starts of with “There was encouraging news for the growing army of Google haters yesterday when a leading internet advertising researcher suggested that the search engine stranglehold on online promotions was looser than he had expected” It goes on to explain how eBay sales did not have any significant drop in traffic after drastically removal of sponsored listings ads by eBay, and that 25% of eBay users comes through after searching for eBay and clicking through from Organic listing. Then they go onto concluding that “The data suggest that Google may be less powerful than people [...]
The Field’s Too Wet To Plow And I Can’t Dance
We have a lot of really good Southern sayings here in North Carolina but my favorite has always been “well the field’s too wet to plow and I can’t dance.” My second favorite is “I’m finer than a frog’s hair split four ways” just in the extremely rare chance that you’re thinking “wow this is really interesting and I’d like to know more!” In case you don’t get it, my “the field’s too wet to plow and I can’t dance” quote actually IS meaningful to SEO. Basically it’s saying that there is nothing that can be done right now due to various circumstances. While this is certainly true in many cases, it’s never true in SEO. If you think you’re [...]