Share Warning: this post has almost nothing to do with imparting any SEO knowledge to our loyal readers. For those of you who aren’t in the USA, tomorrow is Independence Day. Well, it’s Independence Day for all of us in the states too but you may need a bit of background in order to understand why I’m posting about this. The USA celebrates independence from foreign rule (not to single anyone out but you know who you are!) every July 4th. As a tribute to that fact, I’d like to talk about another form of independence: knowledge. Data has always been out there if you looked for it, but it was not easily accessible to the common man/woman until the [...]
Archive for July, 2007
What You Need To Know About Google Adwords’ Quality Score
Share When it comes to trying out random new keywords in paid advertising, be careful…you could inadvertently hurt your Google quality score and cause damage to your entire campaign. Then you’ll be wearing the same expression I was when I ordered what I thought would be a large(ish) chocolate dessert at PF Changs and it was about the size of a quarter. One that had been flattened on the railroad tracks. One that I had to SHARE with my best friend, a known chocoholic. ANYWAY… Google’s quality score is defined as follows: “Quality Score is the basis for measuring the quality and relevance of your ads and determining your minimum CPC bid for Google and the search network. This score [...]
SeoQuake – my favourite SEO tool
Share Now if you don’t already have this tool, this could make your life a WHOLE lot easier. Well your SEO life anyway, it doesn’t actually help you get a boyfriend or anything like that. Now that would be a great tool? Boyfriend toolbar.. The SeoQuake tool was originally a Mozilla Firefox extension, but they have recently added a Internet Explorer version. Although I would highly recommend you start using Firefox if you are not already using it. Much better, cooler plugins and not to mention so much safer browsing. Ok now this wasn’t meant to be a blogpost about Firefox =) Anyway, back to SeoQuake. This tool is awesome, it allows you to view a large number of SEO [...]
The obsession that is Google PageRank
Share What exactly does the PageRank measure? PageRank is an algorithm (mathematical equation) developed by Google to determine the “importance” of a website based on the incoming linking structure. Every incoming link works as a “vote” for the website. Google doesn’t only measure the volume of incoming links but also analyses the page that casts the “vote/link”. A link from a page that has itself been deemed by Google to be “important” will give the page it’s linking to some of its goodness, or like one of my client likes to call it, some Google Juice. So where does the PageRank toolbar fit in? Now the PageRank equation itself is an important factor of Google’s overall algorithm to determine which [...]