Archive for August, 2007

Left (and Right) of Center

ShareTweet How well-rounded is your SEO knowledge these days? SEO blogs are no different from any other form of media in that they represent the author’s agenda. Whether this agenda is a deliberate attempt to convert you to a certain belief or it’s a subtle stab into your subconscious, an author has a specific point of view and, even if he or she is writing in what appears to be a neutral fashion, don’t assume that it is. Knowing where an idea comes from and understanding the factors that influence what a person writes or says is a very important step towards getting the full picture. We don’t always seek out the alternative, however. Sometimes it finds us, or we [...]

Domains – Why You Should Care!

ShareTweet Iíve been seriously slack at the blogpost writing latelyÖ.sorry girls for the delay in this postÖno excuses, Iíll kick myself up the backside =) For the last couple of weeks I seem to have been haunted with questions about domains, and itís really getting to me how little people think this through. Itís quiet a few things to consider when choosing a domain, here are some tips and ďrulesĒ (my rules, you donít need to follow them but you would be stupid not toÖ) Choosing a brand Ė whatís the competition? If you are building a brand, you obviously need the brand name as a domain, thatís essential. But if you have the opportunity to get involved in the [...]

5 Ways You Can Increase Your Visibility in Search

ShareTweet My fellow SEO Chick Anita, the loveliest Bulgarian ever and author of How To Write A Kick-Ass Review, has tagged me to write a meme post about 5 Ways You Can Increase Your Visibility in Search. Since I love Anita dearly and have the utmost respect for her, I will do it BUT I will insist upon letting her buy me a glass (or two) of cabernet in Las Vegas. 1. Surround yourself with other really good-looking people, especially women. Yes, this is sexist. Yes, this makes me feel shallow and horrible. However, I can almost guarantee you that the SEO Chicks blog would not have been off to such a great start if we were a bunch of [...]

Women, For Pity’s Sake, Don’t Compute

ShareTweet Warning: if you’re a miserable misogynist, stop reading now, as this post contains information suggesting that women might not actually be as stupid as you seem to think we are. Judith’s recent post about women in tech drew a comment about Grace Hopper, a woman who was involved in the development of COBOL (I can barely type “COBOL” without shuddering). This, in turn, led me to comment about Ada Lovelace, who is credited with being the first computer programmer. It all made me think about the role that women have played in the development of computing as we know it today. With that in mind, here are a few more notable women who’ve paved the way for all of [...]

Why You Shouldn’t Turn In Your Competitors

ShareTweet I am a firm believer in leaving people alone unless they’re doing something detrimental to children and/or animals, trashing Joe Strummer’s good name, or harassing my favorite Viking. That being said, it should come as no surprise that I am firmly against turning in your competitors for violating webmaster guidelines. First of all, it’s an extension of tattling as a child. Secondly, it’s just bad karma. You’re going to do something bad at some point and you’re going to really wish the person who turned you in for it was nice like you should have been when you turned someone else in for something asinine like using doorway pages to rank one spot ahead of you. I’ve worked with [...]

SEO Chick and SEO Fangirl hits London town

ShareTweet Ylayn Ousley also known as SEO Fangirl messaged me last week through facebook and said she was coming over from Paris to London at the weekend. I’ve met Ylayn once before at SES London and love her humoristic blog about men of SEO, but I knew little about her as a person. We met in central London and literally didn’t stop talking from the minute we met….We went for dinner at a really nice Indian restaurant and literally talked SEO and online marketing for 3 hours straight. This girl has got a serious business head and more passion for online marketing than you can throw a stick at. And she is also delightfuly crazy =) It’s fantastic to meet [...]