Share OK, this one ain’t that relevant to much on our site, but it’s Friday, and when I read this story, I couldn’t stop laughing – so that’s as appropriate as it will get for the start of the week end… Brad Waller from Revenews.com went in search for quirky stories the other day, and I’m thinking he got plenty. That’s the wonderful thing about the online world… So he found this story: Now, I know as well as the next person, that money talks, but I have always wondered how eBay manages to be the first to get its trademark protection from Google (who claims it can’t really impose one), and how do they get to bid on everything [...]
Archive for August, 2007
If you Link it, They Will Come
Share Just as keywords are about what your searchers are actually looking for (not what you think they should be searching for), links are about driving relevant traffic to your site (not manipulating search rankings). Now the furore around paid links has died down, I’m starting to see a few articles poking their heads up above the throng and reminding us that while it may not be 1996 anymore, we should be linking like it is. Links are the ties that bind the web together. They create relevant internal navigation within a large site to help users find what they are looking for. Links create a larger network of relevancy for users. Links lead users from relevant content to related [...]
Lordy Lordy This Feckin’ Site’s 40!
Share I wrote about this topic recently for Anita’s site, Reviewlicious.com. However, I had a discussion a few days ago with another SEO about this and the person was unaware of the “old site” angle so I thought I’d do a little more on it for those of you who haven’t thought too much about it. Old sites are, many times, valuable goldmines. They’re like Terrence Stamp in that black jumpsuit. Here’s why you should never discount an old site. Best case scenario… 1. They’re listed in critical directories. 2. They will give you links for free. 3. They may sell you the domain for cheap. 4. They’ve got age on their side in the databases. 5. They have nice [...]