As universal search begins to dominate results and previous above-the-fold results get pushed below the fold, leveraging all channels possible is becoming essential. Image search optimization offers several advantages not just limited to simple rankings or just image search. One definite benefit for anyone involved in e-commerce is the possibility of free product promotion within organic results without looking spammy. Product images in search results can seriously boost click-throughs and conversions. With image search, you’ve got more optimisation opportunities than organic search alone. The name of the image, along with the tag and associated words will all factor in to ranking an image. This gives you opportunities to optimise differently or capture searchers where organic is not doing [...]
Archive for January, 2008
If you don’t do perfect – do interesting!
OK, so it’s another one of those days, when you get to read my post about marketing… hey – it don’t happen often so I guess you could handle it. Anyway, as I was leafing (virtually) through my feeds today, I came across another very short, and very subtle, but as usual, very profound post by marketing know-all Seth. It is an unusually long post for him, although in my books, he hasn’t even done an intro… Mr Godin makes a brilliant point – that consumers are so focused on seeing how and where businesses fail (due to their raised awareness and expectations), that they would not spot a ‘perfect’ service or a business if it walked up to them [...]
Where Does SEO Responsibility End?
Matt Davies, faithful reader of this blog (or stalker) and SEO/music guru brought up a really good point in a comment about one of my posts…where does the responsibility of an SEO begin and end? I’ve had as many bad customer service experiences as anyone else, although to hear me talk about them, you’d think that I never received anything even remotely resembling good service. I do enjoy hyperbole. Anyway, a well known women’s unmentionables company whose name I shan’t mention (although the initials are the same as the 2 first initials of a famous writer born in Trinidad to parents of Northern Indian ancestry) almost seriously shafted me on some really nice knickers, and I am not one bit [...]
- January 15th 2008
- 9 Comments »
Samsung 1GB USB Flash Direct Music Player – A Review
So I got myself one of these small Samsung U3 music players that looks like a simple flash stick.� Small, cute, black, and complete with earphones, an earphone reel�and software, I thought this the perfect little music player.� To steal a phrase and mangle it, I�m not totally�lovin� it. It is a cute player barely bigger than a standard USB stick.� The connector retracts into the player (breakage protection) and the small but slick display screen has easily read sections.� It was fun to explore and no manual is required as it is so intuitive. ��� � ����� Getting my CDs on it proved a hurdle.� The provided software does not work and I had to beg use of husband�s [...]