Share Has Google gotten suddenly strict with “Display URL”? Was there a memo? Did I (and my AdWords rep) miss it? I decided to trial some of my AdWords Optimisation rep Kevin’s efforts on a group in one of my campaigns. To begin with, I added one of his ads to one of my groups for testing. Coming from a programming background, I’ll often make one change at a time, test, and then if everything is OK change some more. Sometimes I forget myself and recklessly make hundreds of changes with no documentation. I also drink alcohol and eat foods high in sugar and fat. I must have a death wish For the rejected AdWords ad, Kevin was using a [...]
Archive for January, 2008
SEO Chick Lisa B!tchsl*ps Google in SEO vs PPC Takedown
Share The English Speaking Union was the location of the “B2B Marketing Debate” (watch the video!) between SEO and PPC. SEO experts Lisa Ditlefsen, head of search at Base One and Andrew Girdwood, head of search at Big Mouth Media debated with PPC defenders Stuart Small from Google and Simon Norris from Periscopix. With over £700 million being spent annually on paid advertising within search engines, pay per click (PPC) advertising is often seen as the easy way in to the top spot on search result pages. Easy to change, start, stop and completely transparent, Stuart asserted that PPC was a better, more targeted way to gain leads. Stuart Small from Google mooted that with 85% of all B2B purchases [...]
What Will We Do When Searchers Get Smarter?
Share Will our jobs, as SEOs, get harder as the average searcher gets smarter? Typically speaking, people don’t really seem to get any smarter to me as time goes by. Sure, they may learn to do something more efficiently, but your average person is still a knucklehead who thinks that John Grisham is the new Shakespeare and there are gorillas running all over the place waging wars. And yes, I am using a bit of hyperbole here for the purpose of discussing what effect the “smartening up” of the searching public will truly have on how we do our jobs. I honestly don’t think that everyone is as moronic as I pretend to think, but I don’t feel like using [...]
Ramblings of a gadget pumped SEO Chick
Share I’m sitting in a cafe, its 4th of January 2008. Working from a cafe as the wireless connection in my office is not working. A little bit of a ironic start to the new year, an interactive department without internet access lol. But I’m not complaining as it gives me time to plan, ehm well when I say plan, I mean go out and spend money. I just spent �200 ($400) on a ASUS eee PC(bargain!). It�s tiny, and sooo cute. Like a hobbit PC, the only problem is that it has hobbit keyboard as well, which means that even my tiny thin fingers seems like giant hands and i keep on feckin typing the wrong thing in. But [...]
Churning Out Blackhats by the Dozens
Share Does anyone remember the argument put forth when the US banned online gambling that basically said that by banning the financial transactions associated with this, it would consequently open the door to new ways of funding terrorism? It made perfect sense. The same was said by Geoge Will about Prohibition. Making something bad makes PEOPLE bad. I can’t put it any better than he did with this comment: “…someone stands to make money from interfering with other people making money.” Right now, that someone is Google. Now I’m not about to liken black hat SEOs to terrorists or makers of crap moonshine, as tempting as that would be for someone who loves satire as much as I do, but [...]