Archive for February, 2008

How to Build a Bad Ass Brand in 5 Easy Steps

Firstly, let me say, I’m excited to be here with a group of such talented women. Secondly, the the two sentence intro on me is that I’ve been doing SEO, ppc and analytics in the forex industry and for myself at lvlogic for a little over 3 years. I can often be found hanging out at the bar with several of the guys from IM-NY talking shop over a ketel one on the rocks or a nice glass of wine. The bar is also where I met Lisa (running theme possibly) and after several drinks, a few games of craps and some tequila and eggs, she asked me to be a chicklet. So, here is everything you ever wanted to [...]

The Future’s So Bright I Gotta Wear Shades

One of the absolute worst songs ever recorded, in my opinion, is Timbuk 3′s “The Future’s So Bright I Gotta Wear Shades.” While I could make a lengthy post out of my utter hatred of this song, I will spare you for now BUT since I seem to have a pathological need to cross reference music in these observations about SEO that must, by this point, seriously annoy many readers, I thought this truly abysmal attempt at music would be a good one to use. I mean really, it’s not good for anything else…certainly not for listening, or anything remotely like that. Well, I sure as hell don’t think that the future of paid ads is full of sunshine and [...]

Meatballs, Sundaes, Social Marketing… and Seth?

Yep, just because I’m feeling a bit controversial today (yes that IS one hormonal privilege extended almost exclusively to us – the fairer sex), I’ve decided to pose a discussion question. Actually, my other reason is because the initial answer to the question is by none other than Mr Godin… so you see I just couldn’t resist. The Question: “Social Networking sites are incredibly popular – what are the benefits of this new medium, and is it set to continue to rise in popularity?” The Answer: “Social Networks – if you try to glue a brand on top of a social network, you get a meatball sundae. Once again, the networks make it easiest for those who actually have something [...]

Optimising H2 Tags For Fun and Profit

No, not really. I just spent ten minutes thinking up awful, topical titles so I chose to go with a completely unrelated one instead. My first post as an SEO-Chicklet (or Guest Blogger, for those of you who like proper titles) and I’ve sat here for two commercials with my fingers on the keys, unsure of what to write. Since getting into SEO eighteen months ago, I’ve only ever written for one SEO site. It’s like I’m leaving my favourite bar for the first time and stepping into a new one. How to you talk to people here? Do they like the same jokes as you? At least I’ve started off my tenture as a Chick well: talking about booze. [...]

SEO Chicklets – Jane & Lauren!

Finally we can announce our first guest-bloggers. It seems like ages since we first wrote about getting some cool guest bloggers on board. We’ve had a few interested, and we’ve stalked some (ehm Donna). And since the guest-bloggers are in fact “guest” bloggers we thought it would be cute to call them “SEO Chicklets”. So without further ado, let me introduce you to our first ever guest bloggers! Jane Copland Ok if you don’t know who this blonde kiwi bomb shell is, you’ve had your head in the sand for the last year and a half. Jane works as a Search Marketing Consultant at SEOmoz, but is maybe more known as the Moz plex’s Social Butterfly (ehm only with regards [...]

Mixxed-Up Mind

����������������� Not another blog post about Mixx!! Haven’t we established that it is just a waste of time? That is what some well respected folks are saying. Yet people are still mixxing away, the numbers all around are going up slowly but surely. But it still has not killed Digg, like it was promised to do. But watch out… these new features are pretty intimidating! Today I logged into Mixx, and I had 4 new messages!! You now have the ability to send messages to fellow Mixxers, showing their user name and avatar, and the option to send to all. Even send a message to entire groups. You can opt-in and out of e-mail notifications, and conversation threads. I have [...]