Share We’ve all seen the graphic shown below or one similar to it, haven’t we? Sure, it’s the typical image of the evolution of man. In fact, you may even have pictured this image in your head while you were reading one of Julie Joyce’s famous SEO Chick posts, Could A Chimp Do SEO? Heck YES! or SEO Easy, A Caveman Can Do IT!, back in October and July of last year. (I’m pretty sure Julie watches The Planet of the Apes series every few months, and that’s why she’s obsessed with that particular theme). I’ve decided to continue Julie’s recurring theme and present to you, The Evolution Of A Newbie SEO. In the beginning, a newbie webmaster (who did [...]
Archive for April, 2008
- April 29th 2008
- 14 Comments »
How Keyword matching is just a little like online dating
Share Wow…This is true privilege!!! Writing for SEO chicks……. thank you ladies. I am so excited about writing on here, and loving that Lisa actually found this post funny – serious leg slapping involved here and was there a snort……there may have been a little snort laugh, thank you lisa for pushing this forward. I hope that you chicks will ‘digg’ what I write. Recently I’ve been focusing on some of our PPC clients campaigns, and developed an analogy for keyword matching to share with clients and work colleagues. A far-fetched, if not a little warped, theory I know but hear me out…….. Exact Matching Say you went on a dating site and wanted to find your exact match your [...]
New SEO Chicklet – Rebecca Scott (Beccy)
Share We have a new guestblogger (SEO Chicklet). Rebecca Scott is one of my girls (ehm sounds like I’m running a brothel), ehm lets try again, she’s one of my (MINE, FILTHY Recruitment Consultants, MINE!) SEO Consultants at Base One. Jeese, I need more coffee this early in the morning. But yes you guessed it, I’m quite protective over her. Beccy started working for me a little under 1 year ago, she had no previous experience in SEO but had great potential, I was right! The force is strong with Beccy One of her strengths is writing, having a degree in English and drama it goes without saying that whatever she writes is entertaining. She will be posting her first [...]
- April 27th 2008
- 12 Comments »
Too Sexy for IT?
Share My friend Gene just pointed me to a very amusing (perhaps unintentionally so) piece on the push to change the perspective of typical IT workers away from unsociable geeks to vibrant and hot women. OK the author didn’t really put it like that…but still, you get the idea. The IT industry is apparently suffering from nerdy and unsociable man overkill (so is the comic book shop across the street) and is doing its best to show the employable public that IT jobs can indeed be sexy. So how can we band together and ensure that the SEO industry becomes as saturated with hot babes as the heavy metal industry is saturated with hairy, ugly men who need not wear [...]
- April 24th 2008
- 10 Comments »
The trademark lift on GoogleAdwords UK – Is Google getting greedy(er)?
Share As of 5th May 2008 Google is lifting the trademark rule for Google AdWords (UK) which prevents advertiser from bidding on branded keywords that are protected by trademark. Enter the brand bidding war and Affiliate heaven! What was the trademark restriction? Basically if you submitted a Google trademark complain procedure you could prevent your competitor (or anyone else) to bid for your brand name in PPC ads served in the UK and Ireland. The benefit? You would be the only one in the paid listings appearing for your brand term, which means it was very cheap to drive traffic for your protected brand term to your website. What happens now? Basically, ANYONE can now bid for your brand name. [...]
SEO Chicks – The Unlikely Cheerleaders?
Share A couple of weeks ago I read a post about “Why the SEO World is like High School” and it really made me giggle. The SEO Chicks are the Cheerleaders of the SEO World, ha ha! Now, after chuckling for a while at this post I started thinking “Hey I wonder what all the other SEO Chicks and Chicklets were like at High School?” and whether that could make a good “just for fun” post. I sent an email to all the chicks and chicklets and asked them to send me a photo and a blurb. AND OH MY GOOGLE was it funny. We are probably the most Unlikely bunch of cheerleaders! Don’t get me wrong, we don’t mind [...]