We’ve all seen the graphic shown below or one similar to it, haven’t we? Sure, it’s the typical image of the evolution of man. In fact, you may even have pictured this image in your head while you were reading one of Julie Joyce’s famous SEO Chick posts, Could A Chimp Do SEO? Heck YES! or SEO Easy, A Caveman Can Do IT!, back in October and July of last year. (I’m pretty sure Julie watches The Planet of the Apes series every few months, and that’s why she’s obsessed with that particular theme). I’ve decided to continue Julie’s recurring theme and present to you, The Evolution Of A Newbie SEO.

In the beginning, a newbie webmaster (who did not yet know SEO existed), created a web site. The newbie webmaster sat back, satisfied with his first attempt at HTML (which looked very similar to a 1997 geocities site I once owned), and waited for the instant wealth that would be bestowed upon him. Five minutes ticked by, and the newbie webmaster couldn’t understand why he’d not had the millions of visitors he’d expected by now. In fact, he’d had not even one! WTF? What happened to “build it and they will come?” At about the same time as the newbie webmaster was pondering this, he received a fortuitous email in his inbox. It read: 50,000 Visitors To Your Site For Only $19.95! And so the noob began his journey into the seedy realm of purchasing untargetted (and often imaginary) traffic from shady sites and exit popunders.

The newbie webmaster later begins a slight evolutionary process as his web travels introduce him to a new term: SEO. Filled with wonder and excitement, the newbie webmaster becomes immersed in this new world known as search engine optimization. He now understands that a site sits empty and alone if it cannot be found, and so begins his quest to rank well in search engines. His first exposure to SEO, again through his wondrous email inbox, details the riches to be gained by hiring a firm to optimize his site’s meta tags, and subsequently submitting that site to thousands of search engines each and every month. It costs $99/month, but surely that is nothing compared to the massive amounts of money that will be made once his site ranks in the top 10 for over a dozen phrases chosen by the SEO firm in at least 50% of the search engines they submit to. Wow! Thousands of search engines…50% of those get top 10 rankings…for more than a dozen phrases! The riches are right around the corner! Until they aren’t.

At this point, the newbie SEO has learned to be wary of the promises made in unsolicited emails that land in his email inbox. Another turn of the evolutionary wheel has been made, and the newbie SEO wanders out into the realm of the … SEO Forum. There lies all the answers…and all for free! The newbie SEO now makes the leap into optimizing his site himself, as he spends all of his waking time (which is close to 24/7) reading every post, in every thread of the SEO forum he has tumbled into. He soon learns that METAS aren’t the holy grail of SEO, and that submissions to search engines are silly and outdated. Instead, he skips off down the brown-brick road of recip links pages, sending form-letter emails requests demanding reciprocal link exchanges of thousands of site owners, optimizing his home page for 30 important keyword phrases, and including every keyword phrase he can think of in teeny-tiny light gray text at the very bottom of his home page. Then, he checks his rankings every day for every keyword, and gets really excited when he finds a few ranking in the top 100! Finally, the riches will come! Until they don’t.

As the months roll by, and the recip directory on his site reaches 30 pages of spam-filled links, but the rankings and traffic aren’t at the expected levels, the disgruntled noob seo begins to wonder where he went wrong. He now turns an important corner in his forum world, as he emerges from his “lurker” status to ask for feedback on his site. He is shocked when his amateurish attempts at optimizing his site are ridiculed and mocked. He is suddenly faced with new theories of content, long-tail, and one-way linkage that causes his brain to hurt as it is remolded and reshaped so intensely, that his skull actually begins to change shape (and will continue to do so over the next evolutionary stages), and he realizes that he needs to stand a little taller to be able to grasp this higher level of learning. Still, his past experiences have so shaped his thinking, that he still sees the need to take this new knowledge and twist it into a form that can be easily added to his site. So he listens again, despite his wariness, to the emails in his inbox that offer to help him generate lots of content on his site with the newest, whiz-bangiest RSS feed mixer available today! And as a bonus, he’ll also receive a blog comment auto-generator for no extra charge! Thus begins the budding SEO’s use of “automation tools”. He uses his wondrous new tools and the dollar signs flash green in his eyes, as he sees his 3 page site suddenly expanding to 3,000 pages - overnight! - while his blog commenting gizmo increases his one-way links by the thousands with just the click of a mouse button. And because he now has a slightly-straighter posture, he learns to dance a little at the thought of all those riches pouring in. Until the music stops.

One morning, the budding SEO wakes up to find that his site can no longer be found in Google - at all. It has been completely removed, and the tales he has heard of sites being banned suddenly become real for the emerging SEO. His beloved site, his baby, his creation, has been dealt a mighty blow, and he has been banned. The endless days and nights of research into the causes of such penalties creates new neuro-pathways in our SEO’s brain, and his evolution takes a mighty turn. It is at this point that our SEO does one of three things:

1. His evolution stops and his species dies as he abandons his web site dreams forever.
2. His brain calculates the risk vs. reward of automated site building and he buys/builds/outsources new, stealthier, less easily detectable tools that can crank out site after site after site, so that as some are banned, others are bringing in small amounts of money (which all add up)
3. His brain comprehends the many mistakes he’s made in the past, and he seeks out those who can mentor him in search-sanctified methods

At this point, our SEO is well-past the newbie stage and spends his next few years as an experienced (but ever-learning) SEO. His evolution is as complete as it will be for quite some time, and his occasional fashion changes (hat colors) only serve to increase his level of expertise. He has now completely started over, concentrating significant time and resources on either:

• Creating a well-designed site filled with quality content that naturally attracts links, and becomes more marketing-focused as he begins to understand that conversions matter, networking matters, and being unique matters. He spends considerable time doing keyword research and writing strong, compelling copy. He has mastered the the technical aspects necessary to ensure his site is crawlable and provides no roadblocks to search engine bots.
• Immersing himself in the clever intricacies of black-hat technologies, always attempting to stay one step ahead of algorithmic changes, but being able to quickly adapt and change tactics when the search engines occasionally catch up and catch on. His failures are many, but in this game of numbers, it only takes a certain percentage of wins to make it all profitable.

This stage of evolution will sometimes show our SEO occasionally crossing over from one side of the fashion world to the other, and back again, but ultimately, we will likely see him choosing one fashion over the other as he determines his true comfort level. Perhaps in a few years, we will be able to add a few more evolutionary cycles to this post. Until then, happy SEO’ing.

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Wow…This is true privilege!!! Writing for SEO chicks……. thank you ladies. I am so excited about writing on here, and loving that Lisa actually found this post funny - serious leg slapping involved here and was there a snort……there may have been a little snort laugh, thank you lisa for pushing this forward. I hope that you chicks will ‘digg’ what I write. Recently I’ve been focusing on some of our PPC clients campaigns, and developed an analogy for keyword matching to share with clients and work colleagues. A far-fetched, if not a little warped, theory I know but hear me out……..

Exact Matching

Say you went on a dating site and wanted to find your exact match your Mr. Right and you could target the exact traffic in your ad you would no doubt find the men you were advertising for…..

If you surround your keywords in brackets for example, [tall Spanish man] your ad will only appear when a user searches for that exact phrase, in this order without any other terms in the query. For instance your ad will not be shown for ‘Crazy tall Spanish man’ or ‘tall Spanish woman. ’ Exact match is the most targeted option. With this option you will not receive as many impressions, however you will likely gain the most targeted clicks - users searching for your exact keywords typically want precisely what you are advertising for.

With exact match you will get convertible quality traffic, and maybe just maybe find true amor.

Broad Match

This is for the less fussy dater - put in a specification of your type “wants tall, dark, Spanish man, likes walks in the park and poetry” and does not mind if a “Tall, dark, too many bacon sarnies later, builder from Brixton” replies.

This is the default option. If your ad group contained the keyword ‘tall Spanish man’ , your ad would be eligible to appear when a user’s search query contained ‘tall, spanish and man’ , in any order and possibly along with other terms. Your ad will also show for singular and plural forms as well as other variations. With this you will gain many impressions and many a curious fellow relying to your ad but not necessarily Mr. Right. This option definitely saves time and effort…… no long nights considering all variations of search terms that could trigger your ad…….ipso facto more time preening oneself for eventual conversion.

Phrase Match

Phrase match is for the lady looking for a particular man but is open to variations or suggestion….. still with me??…..

By entering your keywords in quotation marks, such as “tall Spanish man” your ad will appear when a user searches with the phrase “tall Spanish man” in this order and possibly with terms before or after the phrase. For example the ad could appear for “one handed tall Spanish man” but not for “Spanish trousers for tall man”. Phrase match is more targeted than broad match, but has the flexibility for slight variation that exact match does not.

Negative Keywords

This is a good way of deterring freaky types and time wasters – men that won’t convert- away from your ad….

If your keyword is ‘tall Spanish man’ and you add the negative keyword ‘-hairy ’ your ad will not appear for ‘hairy tall Spanish man’. Negative keywords are especially useful if your account contains lots of broad-matched keywords. This will save you both embarrassment and money on hair removal cream!!!

To Conclude…. (phew)

To find true amor you need to determine what you want from your ad- do you want:

1. A high volume of traffic (interest from any man)

2. A substantial amount of quality traffic – with possible conversions (Men who vary the requirements, but who might just be the one)

3. Guaranteed Conversions (THE ONE……….. Mr right)

Target right traffic =

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We have a new guestblogger (SEO Chicklet). Rebecca Scott is one of my girls (ehm sounds like I’m running a brothel), ehm lets try again, she’s one of my (MINE, FILTHY Recruitment Consultants, MINE!) SEO Consultants at Base One. Jeese, I need more coffee this early in the morning. But yes you guessed it, I’m quite protective over her. Beccy started working for me a little under 1 year ago, she had no previous experience in SEO but had great potential, I was right! The force is strong with Beccy

One of her strengths is writing, having a degree in English and drama it goes without saying that whatever she writes is entertaining.

She will be posting her first blogpost today, and it’s freakin hilarious.

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My friend Gene just pointed me to a very amusing (perhaps unintentionally so) piece on the push to change the perspective of typical IT workers away from unsociable geeks to vibrant and hot women. OK the author didn’t really put it like that…but still, you get the idea. The IT industry is apparently suffering from nerdy and unsociable man overkill (so is the comic book shop across the street) and is doing its best to show the employable public that IT jobs can indeed be sexy.

So how can we band together and ensure that the SEO industry becomes as saturated with hot babes as the heavy metal industry is saturated with hairy, ugly men who need not wear leather chaps on stage? I have 5 ideas…

1. Don’t simply place your job opening in the standard professional areas; print out some hot pink flyers and tack them up in the girls’ loo at all the local “see and be seen” bars, especially ones that are famous for serving cute little fruit martinis. This is a good way to get some seriously hot chicks into your office, and even if the interview goes as poorly as you know it will, hey, at least there’s a babe giving you the time of day for once.

2. Instead of those bulky and unflattering conference tshirts (but not the BOTW ones! those rule) that some of us (Jay) are particularly fond of wearing, let’s give away makeup kits. I mean really, if you’re a hot woman and you have to sit through a lecture about how to get started on Facebook, at least make use of the time and keep the permagrin looking nice. You’ll need to look good afterwards, too, when all the dorks come up to you and start talking to you about meta tags and you can’t let them see you sweat simply because you have no idea what a meta tag is. Thongs with your company’s name emblazoned upon them are a good second choice. Hot women love this kind of shit.

3. Alter your benefits package. Don’t want to give a hot female employee more than 10 days off per year? Well who can blame you? Office morale would deteriorate. Instead, how about adding something like “the chance to star in SEO Girls Gone Wild videos” to the employee handbook? What hot chick will turn THAT down? If these videos sell well, you may even be able to cut out dental insurance (just don’t make the mistake of discontinuing coverage for breast augmentations and lip injections). Hot women age, you know, and they droop. Invest in their future.

4. Promote a universal loosening up of office dress codes. Sure, we have casual Fridays, but that simply isn’t enough these days. What about Mammary Gland Mondays, Tramp Stamp Tuesdays, Whale Tail Wednesdays, Thong Thursdays, and Freedom Fridays? Give a hot woman the chance to express herself through fashion, and you’ve earned her respect. Why should push up bras and tacky fuschia patent leather heels be confined to weekend wear?

5. Rebrand SEO as SEXO. This automatically titillates. I can barely type that without laughing. No one knows what the fuck SEO stands for anyway, so adding the X isn’t going to hurt a bit. Plus, it makes hot women seem hotter, because they’re being PAID to do something that conjures up something they can do even if they could honestly be outwitted by a bagged salad.

I’d love to be indignant about all of this, as it’s been awhile since I’ve actually truly been indignant about something other than the fennel stew I was reduced to eating in Durham because they couldn’t be arsed to save any damn carrots. However, I really can’t be, because the more women who take a job in IT because they think the field is sexy, the smarter I’m going to look. Pretty soon, if we’re overrun with women who are in the field because it gets them dates, I’ll be able to royally screw up and still look like a nuclear physicist. I’m all for it!

And here’s the fun disclaimer, since some people don’t really “get” irony: this isn’t a serious piece. Well, the part about the comic book store being overrun with nerdy men IS serious but most of the other stuff, not so much. So don’t send me any freaking hate mail, or tell me how hot women have brains too. Look who I’m freaking blogging with. I know hot women have brains, so save it.

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As of 5th May 2008 Google is lifting the trademark rule for Google AdWords (UK) which prevents advertiser from bidding on branded keywords that are protected by trademark. Enter the brand bidding war and Affiliate heaven!

What was the trademark restriction? Basically if you submitted a Google trademark complain procedure you could prevent your competitor (or anyone else) to bid for your brand name in PPC ads served in the UK and Ireland. The benefit? You would be the only one in the paid listings appearing for your brand term, which means it was very cheap to drive traffic for your protected brand term to your website.

What happens now? Basically, ANYONE can now bid for your brand name. They still can’t use your brand name in their ad text, but they can bid to their hearts content for any brand terms. Which means the CPC (Cost Per Click) for any brand terms are likely to sky rocket! Who will benefit? Yep that’s right, Google! And of course the Affiliates (the guys that steal your traffic and then sells it back to you!).

Google claims that these changes will give the users ‘greater options’ and ‘help them make informed decisions’. HA! Whatever happened to relevancy? Is this really profitable in the long run? Is Google shooting themselves in the foot on this one?

It’s well known that nearly 73% of search engine users prefer (and trusts) Organic results more than Paid search engine results. With the PPC results filling up with even more irrelevant results, will this increase the user’s preference to organic? In my opinion this is a very risky time for Google to be changing anything that can fuck up the quality of their paid search listings.

It’s quite contradicting of Google to put such an emphasis on Quality Score, for them then to say, hey but you can bid on whatever you want, even someone elses brand term, we’ll take your money!

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A couple of weeks ago I read a post about “Why the SEO World is like High School” and it really made me giggle. The SEO Chicks are the Cheerleaders of the SEO World, ha ha! Now, after chuckling for a while at this post I started thinking “Hey I wonder what all the other SEO Chicks and Chicklets were like at High School?” and whether that could make a good “just for fun” post. I sent an email to all the chicks and chicklets and asked them to send me a photo and a blurb. AND OH MY GOOGLE was it funny. We are probably the most Unlikely bunch of cheerleaders! Don’t get me wrong, we don’t mind being called cheerleaders in your post Ken. Quite flattering really, especially when you see the evidence below of what we were like at high school. Can you guess who’s who? Some are quite obvious

“The Goth Rebel Geek”

In my four years of hell, aka high school, I was in the Math Honor Society and was the editor of the school literary magazine. I also wrote “Julie is God” on all the desks that I sat in, skipped school in order to steal my old grandmother’s car and drive to the next town over since they had more skateboarders to watch, read Lolita under cover of a hymnal in church, and went through a LOT of eyeliner. The only thing I ever cheered for was the newest Cure album.

“The Last Amazon Geek”

I wasn’t really a part of a group at high school, but always stood up for whoever was picked on and always got into fist-fights to defend others. I was nicknamed “The Last Amazon” as I had… ehm…a slight short fuse and plenty of attitude. When I wasn’t busy beating someone up I spent my time trying to make people laugh. I wasn’t popular with other kids OR the teachers. I did come second place for prom queen though, but not because I was pretty; My mum insisted that wearing hot- pants and fishnet tights would be totally cool on prom night. I looked like a hooker!

“The Actual Cheerleader Geek”

My family loves sports so I was groomed from the start to be a cheerleader. I was a cheerleader from 2nd through 8th grades, and then chose to simply be a “booster” (pep squad) during high school. By the time I’d hit my high school years, I was already too geeky to be a cheerleader. I didn’t necessarily “look” geeky (I don’t think), but I hung out with the geek crowd, which was not conducive to making the cheerleading squad.

“The Eclectic Geek”

I defined myself as ecclectic by listening to heavey metal, working at archaeological sites, hanging out at museums and wearing crystals. I cruised through school, bored with everything except the computer lab where I spent much of my free time. I learned how to make friends & date online in the mid 80’s. Martial arts and spirituality filled my teenage years with meaning and shape. I spent time in Israel at bording school where I learned how to field-strip and fire an M16. I always thought I’d be a lawyer and work with my dad. Never did I ever think I’d move to the UK and get married.

“The Rock Chick Geek”

In high school I played Varsity Softball and rock music. I didn’t usually go to many classes but ended up graduating with honors. I considered myself a rebel and a bad girl. I hated jewelery and fashion but loved chains and the color black. Never in my wild dreams did I expect to be working for a Top 20 Interactive Media Agency.

“The Mermaid Geek”

From the age of 11 to 22, I spent nearly thirty hours a week under water, so I don’t remember all that much about high school apart from how much I disliked the uniform. The first two years of high school were the best because I wasn’t swimming all that much and I had more time to hang around the Wellington train station and flirt with Wellington College boys. After that, everything gets a bit chlorinated.

“The Fitness Geek”

“Not so unlikely cheerleader actually… I started our first cheerleading team in High School back in South Africa. Me and my friend Luiza actually held auditions for team members and had proper pom-poms - aaahhh the good ole’ days…I’ve always been a bit different and a lot crazy. I love dancing, but was unfortunate enough to graduate in a time when academic achievements were the priority. So I never pursued this passion. Instead I spent a lot of time cruising between my other two passions - marketing and fitness. Never in my wildest dreams would I have not gone for something I believed in. I’d rather try and fail (as many times as it takes) than never to try at all - not shy and retiring, me…”

“The Punk Geek”

I was the last person you would have thought was a cheerleader when I was a teenager. I wore a lot of black (okay some things never change) read all the time and went to a lot of punk shows. By the time this picture was taken I was more nerd than hellion.

“The A-Student Geek”

In high school I played softball and basketball for a couple of years, was generally a straight-A student (unless I got lazy, in which case a few sold B’s streamed in every now and then), and wasn’t uber-popular but well-known enough to have friends in most every social group or clique. My junior year of high school I got suspended for making a web site (on Geocities!) that complained about my school and a couple of teachers that I had. Since I was a good student, however, I was able to make up all of the assignments I missed during my suspension, so I guess you could interpret it as I got 5 days off from school. When I returned, I found out that a lot of classmates had rallied around me in support of Free Speech. That whole sequence of events landed me the honorable title of “Most Likely To Take Over The World” my senior year of high school.
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Laughed enough at the ridiculous outfits and hairstyles? Actually some of these photos looks relatively “normal”, ehm except from me and Julie of course (the words yodeling and crack springs to mind??!).

Now, I thought it would be quite fun to make a little meme out of this, a “High School Meme” (I’m so original), so that we can laugh at some photos of YOU when you were a teenager. So I’m going to tag 5 people and challenge/dare you to post a photo and a description of what you were like in High School (and then tag another 5 people etc):

Jon Myers
Ciaran Norris
Mel Carson
Dave Davis
Nic & Cher

EDIT: Just had a second thought, we REALLY should tag Ken that started this whole High School thing. Ok I know I said tag 5, but since we are starting the meme, we can bend the rules. So KEN YOU’RE IT!

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The South is host to more than just grits, rebel flags, inbred fat couples, dogs tied to chains, and gothic short stories filled with drinking and murder…which is why I am so utterly thrilled to announce that we’ll be having our very own SphinnCon on May 2nd, in Greensboro, North Carolina, hosted by Link Fish Media’s Jay Young and Ayima’s Rob Kerry, also known as the editor of Sphinn AND, in some small small ciricles, known simply as Donkey. Sure, Greensboro is a fairly boring town (although we’ve just turned 200! and we have a nice chocolate shop) but with the arrival of the lovely and charming Evil Green Monkey, this town is going to be turned upside down.

So what can you expect from the Greensboro SphinnCon?

• Informal quick sessions presented on a variety of SEO topics
• A networking session with FREE BEER that goes on until the wee hours of the night
• The chance to have your photo taken with an SEO Chick and maybe meet my bloodhound

Many people have complained about the overcrowded nature of the current major conferences, so this is your chance to come out to a one-day event and actually have meaningful SEO conversations with other professionals. We’ll get started around 10 and keep going until someone gets arrested. Tickets are $150 and that includes free beer and free food (for carnivores and veggies). There’s a special conference hotel (see the SphinnCon link) and we’ll be doing a lovely pub crawl on Friday night. Several people are staying for the weekend so send me a message on Facebook or email if you’ll be around and are interested.

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In the recesses of my dark grey past, I did engage in some shady techniques that would have gotten me arrested had this new law existed back then.  In my defence it wouldn’t have been just me that would have been sent to the dock - Sony, Wal-Mart, McDonalds and others would have been criminals had new legislation been in force back then.

What new law would have made me a criminal had I not seen the light and become a white hat (honest!  pure as driven snow)?  “Consumer Protection from Unfair Trading Regulations 2008”  This interesting law comes in to force on May 28th 2008 and within the UK stands to criminalise some regrettably common practices.

Yes, I have pretended to be a customer in my shady past and recruited others to help in my nefarious schemes.  I have posted reviews having never visited the establishments as part of a commission.  I have used friends to help do the same from various IPs over a period of time.  I have been a very naughty girl but I’m better now thank goodness.

So, what’s up?  Well, it all comes back to certain fakes out there and the need to guard against them.  A ‘flog’ is a fake blog usually created by a PR or online marketing firm for the purpose of falsely representing themselves as a consumer, usually for the purposes of creating a buzz around a specific product or brand.  Sometimes this is done as a brand or online reputation management activity.

Wal-Mart had one of the more famous flogs about a couple in an RV parking at various Wal-Mart stores across America and praising staff, service and selection.  Sony hit the headlines through their “All I Want for Christmas” flog which claimed to be by a boy who wanted a PS3 for Christmas.  McDonalds hit some headlines with the 4Railways flog about someone obsessed with getting all four railway cards in McDonalds monopoly game.  There are tons more, sometimes created by our colleagues in this industry we all love.

So, what does it all really say?  The section in question states that commercial practices which are unfair include “Falsely claiming or creating the impression that the trader is not acting for purposes relating to his trade, business, craft or profession, or falsely representing oneself as a consumer.”  Whoops… bad Judith… no chocolate for you!  Thankfully when I did it, I was way less transparent than one I saw recently.  *rolls eyes* Amateurs!

Whether it is “Joan08” pretending to be a patron at a restaurant or “Jim and Laura” pretending to be Wal-Mart customers, deliberately misleading consumers is going to be punishable under law.  Be aware black hats in the UK – if you get caught the stakes just got criminally high.

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No - this isn’t such a weird question, and NO I didn’t allude to anyone’s bowel movements either…

I did however, say NUMBER 1!

If you still have to wonder “But what does she mean?“, then you’ve just answered my question silently.

The truth is that most people in business - their own or someone else’s - hardly ever take time for themselves, or time off. As women in business, we are jointly even more guilty of forgetting the ‘Golden Rule’.

The result? An ever more stressed out society and and a depleted spirit.

The statistics about the damage stress can do are many and all-encompassing, so I won’t launch into that part of the topic. But what I ask of you is to sit and think just for a sec…

When was the last time you truly took a break?

I’ve touched on this topic before, so here I will take an unexpected turn! And ask you - when was the last time you truly knew who and what you want out of life?

Consider this;

The most important lesson you learn in business, or a project for that matter, is that you have to have a clear and specific goal - a measurable milestone/benchmark, etc. Fail to set that and you will almost certainly fail the task…

So how come so many of us, apply this to our business, and not our personal lives?

How come, most people take 40 to 50 years of their life (and some take a lifetime) to come to the conclusion that they are THE MOST IMPORTANT PERSON IN THEIR OWN LIVES? And then to set clear goals of what they want out of them? And then set about to achieve it as if someone was going to hold them accountable?

Why do so many people still put “what people think” of them before what they, themselves feel and would like to do?

How come, so many people take charge in their business tasks, and yet fail to stand up for their personal lives?

So what’s the point of this post?

Well, I want to give you a “wake up call”, a kick in the privates if you want - your private thoughts that is…

Start being selfish! There’s nothing wrong with that if done in the right way.
Try this on for an experiment, and you WILL see the freedom it will give you.

Sit down and think of one are of your life that you would like to get a resolve. Then put time aside and tackle this as if it was a business task/project that your boss gave you - or if you’re self employed - that you need to complete so your business can survive.

See the quality of results you get…

Have fun :o)

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