Archive for May, 2008

Google; “I don’t get it!” – .Com Vs .Co.Uk

Ok people, have that cup of coffee, wake up and see if you can figure this one out! I’m doing an off-line to online campaign for one of my clients, CW Jobs, where the off-line ad asks you to Google the phrase “getitornot”. The idea is that the site we created (a just for fun IT test, concept being if you are in IT you “get it” and if you are not “you don’t get it”) would appear 1st and 2nd in the Google UK SERPs. With the title and meta description tag, carrying over from the off-line ad, you still with me?
We chose the phrase “getitornot” (all one word, that’s part of the concept, you get it if you [...]

How To Get More Followers On Twitter If You’re A Girl And Aren’t All That Interesting

I am a bit of a geek girl. I’m good with computers, the Internet and various other pieces of technology. However, since getting into the tech world and especially since developing a nasty Twitter habit, I’ve noticed a new breed of annoying female that I’d never come across before. If you live out in the real world, you may have seen them on occasion, but they’re everywhere on the web. Outside, where flesh replaces pixels, they’re harder to spot. Enhanced with Ruby on Rails, these women have become the sorority girls of the Internet. Get mad at me for being hypocritical if you like; I’ve probably done some of these things. However, if you must become famous on the Internet, [...]

How Do You Measure Impact? SEO Chicks Rock The e-Metrics Summit

Today and tomorrow in London at the Russell Square Hotel, the Marketing Optimization Summit is being held. In fact, tonight is a free drinks event called “Web Analytics Wednesdays” which ironically has not been on a Wednesday for a couple of meetings now. As anyone in digital knows, analytics are vital. Conferences about analytics are few and far between so it’s always good to get to the few there are.
SEO Chicks have written about analytics before and we seem to have attracted a readership from among those gathered here. This year, my second year covering this conference as a journalist, I noticed some subtle changes that show just how much of an impact SEO Chicks have [...]

SEO Luddites: The Disgrace, My GOD

In case you aren’t married to a man who constantly refers to you as a Luddite, let me first explain what a Luddite is, all without going into any sort of intricate detail: it’s someone who doesn’t much care for things that make our lives easier, a person opposed to technological progress. That’s me, many times. It took me years to accept the mp3 format, I still don’t like to use remote controls, I never go through a drive-through, and my attempts to use the self-timer on my camera end up leading to shots of my backside as I walk away in order to get into position. It’s not that I hate these things really, it’s that I just don’t [...]

Blackberry Woman & Technology Awards – an evening to remember

Earlier this year I was shortlisted for the “Blackberry Woman in Technology Awards” in the category “Best Use of Technology by under 30 year old woman”.
Last night the award ceremony took place at the Mariott Hotel Grosenvor Square in London. Me and my junior SEO, Rebecca, got to the hotel early to get all dolled up like
cinderella! We then went downstairs to the prestigious award ceremony. A few glasses of champagne and cheeky cigarettes later (not so classy!) we sat down for a 3 course meal. We were sat with a group of people from Blackberry (RIM) and Vodafone, and they were the loveliest people! Especially Harry Clark (Relationship Director Vodafone/RIM), he listened to my nervous babble for [...]

The Ethics of Linkbait. Again.

I’ve been to two search marketing conferences in the past month and asked the crowd the same question at each show. The question was about a real-life example of the bait ‘n switch. There are a few different levels of bait ‘n switch and you’ll come across differing opinions as to which are ethical and which aren’t.
Level One
Popular content is moved via a redirect from its original location to another location on the same site. The content doesn’t change. This barely counts.
Level Two
Popular content is moved via a redirect from its original location to a different site. The content doesn’t change.
Level Three
Popular content is moved via a redirect from its original location to another location on the same site. [...]

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